{"id":100321,"date":"2025-03-05T08:30:37","date_gmt":"2025-03-05T07:30:37","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=100321"},"modified":"2025-02-28T10:13:58","modified_gmt":"2025-02-28T09:13:58","slug":"la-sostenibilitat-i-la-doble-materialitat","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/","title":{"rendered":"La Sostenibilitat i la Doble Materialitat"},"content":{"rendered":"<p>Darrerament, a tots els debats sobre <strong>Sostenibilitat<\/strong> hi ha un tema recurrent sobre la taula: la <strong>Doble Materialitat<\/strong>. Per\u00f2, qu\u00e8 \u00e9s i qu\u00e8 suposa la Doble Materialitat en Sostenibilitat? <!--more--><\/p>\n<figure id=\"attachment_100317\" aria-describedby=\"caption-attachment-100317\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-100317\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/fairtrade.jpg\" alt=\"Sostenibilidad \" width=\"768\" height=\"513\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/fairtrade.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/fairtrade-629x420.jpg 629w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/fairtrade-696x465.jpg 696w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-100317\" class=\"wp-caption-text\">\u00a9Fairtrade<\/figcaption><\/figure>\n<p>Podem definir el principi de <strong>Doble Materialitat<\/strong> com aquell que combina la materialitat de l&#8217;impacte (impactes en les persones i\/o medi ambient) amb la materialitat financera (riscos i oportunitats financeres). Podem determinar la <strong>materialitat mediambiental i social<\/strong> com l&#8217;impacte de les activitats pr\u00f2pies internes de l&#8217;empresa al seu entorn, al medi ambient i les persones: una perspectiva de dins (empresa) a fora (entorn). Per contra, la <strong>materialitat financera<\/strong> implica les causes externes que poden afectar el model empresarial de les companyies: una perspectiva de fora (entorn) a dins (empresa).<\/p>\n<p>Un concepte de comptabilitat financera s&#8217;ha convertit en un principi estrat\u00e8gic dels criteris utilitzats per avaluar l&#8217;exercici i l&#8217;impacte de l&#8217;empresa. Els famosos <strong>criteris E.S.G.<\/strong>:\u00a0&#8220;E&#8221; d&#8217;<em>environmental<\/em> o ambiental, &#8220;S&#8221; de social i &#8220;G&#8221; de governan\u00e7a. Per\u00f2 el nivell legislatiu va un pas m\u00e9s enll\u00e0 i incorpora la Doble Materialitat en diverses de les futures directrius sobre sostenibilitat i informaci\u00f3 no financera que entraran en vigor els pr\u00f2xims anys.<\/p>\n<blockquote><p>El principi de Doble Materialitat \u00e9s un mitj\u00e0 per aconseguir millorar la sostenibilitat dels models de negoci i les cadenes d&#8217;aprovisionament<\/p><\/blockquote>\n<p>Crec que aquest nou concepte d&#8217;\u00fas com\u00fa ens ha de refor\u00e7ar en la gesti\u00f3 de riscos i no nom\u00e9s en la presentaci\u00f3 d&#8217;informes. El principi de Doble Materialitat no s&#8217;ha de convertir en la finalitat principal, \u00e9s un mitj\u00e0 per aconseguir millorar la sostenibilitat dels models de negoci i les cadenes d&#8217;aprovisionament.<\/p>\n<p>Com la Doble Materialitat, la <strong>Deguda Dilig\u00e8ncia<\/strong> forma part del vocabulari com\u00fa de la nova era de la sostenibilitat. Deguda Dilig\u00e8ncia \u00e9s el proc\u00e9s mitjan\u00e7ant el qual una empresa identifica, preveu, redueix i comptabilitza els impactes adversos a les persones i al medi ambient.<\/p>\n<p>La <strong>certificaci\u00f3 de Comer\u00e7 Just Fairtrade<\/strong> proporciona a les empreses est\u00e0ndards, metodologies i experi\u00e8ncia per mitigar els riscos. Una certificaci\u00f3 no \u00e9s el compliment d&#8217;una directiva o llei, per\u00f2 es pot utilitzar com a eina de responsabilitat empresarial.<\/p>\n<blockquote><p>La certificaci\u00f3 de Comer\u00e7 Just Fairtrade proporciona a les empreses est\u00e0ndards, metodologies i experi\u00e8ncia per mitigar els riscos<\/p><\/blockquote>\n<p>Des de Fairtrade, tant per la nostra missi\u00f3 i model organitzatiu com pel desenvolupament de nous projectes, podem aportar un <strong>valor afegit<\/strong> i <strong>transpar\u00e8ncia<\/strong> en la gesti\u00f3 sostenible de les cadenes de prove\u00efment, per exemple: el <strong>Mapa de Riscos<\/strong>, dissenyat per a l&#8217;avaluaci\u00f3 de riscos ambientals i de drets humans, o el<strong> Mapa d&#8217;Impacte<\/strong>, que cont\u00e9 els projectes Fairtrade i estudis encarregats a tot el m\u00f3n.<\/p>\n<p>El mateix sistema Fairtrade assegura la participaci\u00f3 activa dels grups d&#8217;inter\u00e8s, des dels 2,1 milions de productors presents en el sistema a trav\u00e9s de les tres xarxes regionals de productors que posseeixen el 50% del vot del Sistema Fairtrade, a les m\u00e9s de 2.500 empreses que gestionen amb Fairtrade les seves cadenes d&#8217;aprovisionament i, fins i tot, els consumidors de m\u00e9s de 37.000 diferents productes amb un valor de venda pr\u00f2xim als 11.000 milions d&#8217;euros.<\/p>\n<p>Les cartes s\u00f3n a sobre de la taula. Ara nom\u00e9s cal que entre tots definim un alineament de l&#8217;estrat\u00e8gia de sostenibilitat m\u00e9s enll\u00e0 dels requisits legals de compliment.<\/p>\n<p><strong>Autor:\u00a0<\/strong>\u00c1lvaro Goicoechea, director de\u00a0<a href=\"https:\/\/fairtrade.es\/es\/\" target=\"_blank\" rel=\"noopener\">Fairtrade Ib\u00e9rica<\/a><\/p>\n<p><a href=\"https:\/\/www.bioecoactual.com\/ca\/subscripcio\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Subscriu-te<\/strong><\/a><strong> a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n<p><strong><em>Bio Eco Actual<\/em><\/strong>, <em>el teu mensual 100% ecol\u00f2gic<\/em><strong><br \/>\nLlegir <\/strong><a href=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/BioEcoActual_Marc_2025.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bio Eco Actual Mar\u00e7 2025<\/strong><\/a><\/p>\n<p><iframe style=\"border: none; width: 100%; height: 520px;\" src=\"\/\/e.issuu.com\/embed.html?d=bioecoactual_marc_2025&amp;hideIssuuLogo=true&amp;showOtherPublicationsAsSuggestions=true&amp;u=bioecoactual\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Darrerament, a tots els debats sobre Sostenibilitat hi ha un tema recurrent sobre la taula: la Doble Materialitat. Per&ograve;, qu&egrave; &eacute;s i qu&egrave; suposa la Doble Materialitat en Sostenibilitat?<\/p>\n","protected":false},"author":419,"featured_media":100318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7172],"tags":[],"class_list":["post-100321","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comerc-just"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La Sostenibilitat i la Doble Materialitat - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Darrerament a tots els debats sobre Sostenibilitat hi ha un tema recurrent sobre la taula: la Doble Materialitat. Per\u00f2, qu\u00e8 \u00e9s i qu\u00e8 suposa?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Sostenibilitat i la Doble Materialitat\" \/>\n<meta property=\"og:description\" content=\"Darrerament a tots els debats sobre Sostenibilitat hi ha un tema recurrent sobre la taula: la Doble Materialitat. Per\u00f2, qu\u00e8 \u00e9s i qu\u00e8 suposa?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/\" \/>\n<meta property=\"og:site_name\" content=\"Bio Eco Actual\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BioEcoActual\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T07:30:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/fairtrade.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bio Eco Actual\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:site\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bio Eco Actual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/\"},\"author\":{\"name\":\"Bio Eco Actual\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/person\\\/43c1f0817cbc73f37ce66f2978084ceb\"},\"headline\":\"La Sostenibilitat i la Doble Materialitat\",\"datePublished\":\"2025-03-05T07:30:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/\"},\"wordCount\":624,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/fairtrade.jpg\",\"articleSection\":[\"Comer\u00e7 Just\"],\"inLanguage\":\"ca-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/\",\"name\":\"La Sostenibilitat i la Doble Materialitat - Bio Eco Actual\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/fairtrade.jpg\",\"datePublished\":\"2025-03-05T07:30:37+00:00\",\"description\":\"Darrerament a tots els debats sobre Sostenibilitat hi ha un tema recurrent sobre la taula: la Doble Materialitat. Per\u00f2, qu\u00e8 \u00e9s i qu\u00e8 suposa?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/#breadcrumb\"},\"inLanguage\":\"ca-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca-ES\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/fairtrade.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/fairtrade.jpg\",\"width\":768,\"height\":513,\"caption\":\"Fairtrade\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/03\\\/05\\\/la-sostenibilitat-i-la-doble-materialitat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Sostenibilitat i la Doble Materialitat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#website\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/\",\"name\":\"Bio Eco Actual\",\"description\":\"Alimentaci\u00f3n Ecol\u00f3gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bioecoactual.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\",\"name\":\"Bio Eco Actual\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca-ES\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/BIOECO_CUADRADO_LOGO.png\",\"contentUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/BIOECO_CUADRADO_LOGO.png\",\"width\":8192,\"height\":8192,\"caption\":\"Bio Eco Actual\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BioEcoActual\\\/\",\"https:\\\/\\\/x.com\\\/bioecoactual\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bioecoactual\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/person\\\/43c1f0817cbc73f37ce66f2978084ceb\",\"name\":\"Bio Eco Actual\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca-ES\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g\",\"caption\":\"Bio Eco Actual\"},\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/author\\\/ari\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La Sostenibilitat i la Doble Materialitat - Bio Eco Actual","description":"Darrerament a tots els debats sobre Sostenibilitat hi ha un tema recurrent sobre la taula: la Doble Materialitat. Per\u00f2, qu\u00e8 \u00e9s i qu\u00e8 suposa?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/","og_locale":"ca_ES","og_type":"article","og_title":"La Sostenibilitat i la Doble Materialitat","og_description":"Darrerament a tots els debats sobre Sostenibilitat hi ha un tema recurrent sobre la taula: la Doble Materialitat. Per\u00f2, qu\u00e8 \u00e9s i qu\u00e8 suposa?","og_url":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/","og_site_name":"Bio Eco Actual","article_publisher":"https:\/\/www.facebook.com\/BioEcoActual\/","article_published_time":"2025-03-05T07:30:37+00:00","og_image":[{"width":768,"height":513,"url":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/fairtrade.jpg","type":"image\/jpeg"}],"author":"Bio Eco Actual","twitter_card":"summary_large_image","twitter_creator":"@bioecoactual","twitter_site":"@bioecoactual","twitter_misc":{"Written by":"Bio Eco Actual","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/#article","isPartOf":{"@id":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/"},"author":{"name":"Bio Eco Actual","@id":"https:\/\/www.bioecoactual.com\/#\/schema\/person\/43c1f0817cbc73f37ce66f2978084ceb"},"headline":"La Sostenibilitat i la Doble Materialitat","datePublished":"2025-03-05T07:30:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/"},"wordCount":624,"publisher":{"@id":"https:\/\/www.bioecoactual.com\/#organization"},"image":{"@id":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/fairtrade.jpg","articleSection":["Comer\u00e7 Just"],"inLanguage":"ca-ES"},{"@type":"WebPage","@id":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/","url":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/","name":"La Sostenibilitat i la Doble Materialitat - Bio Eco Actual","isPartOf":{"@id":"https:\/\/www.bioecoactual.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/#primaryimage"},"image":{"@id":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/fairtrade.jpg","datePublished":"2025-03-05T07:30:37+00:00","description":"Darrerament a tots els debats sobre Sostenibilitat hi ha un tema recurrent sobre la taula: la Doble Materialitat. Per\u00f2, qu\u00e8 \u00e9s i qu\u00e8 suposa?","breadcrumb":{"@id":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/#breadcrumb"},"inLanguage":"ca-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/"]}]},{"@type":"ImageObject","inLanguage":"ca-ES","@id":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/#primaryimage","url":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/fairtrade.jpg","contentUrl":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/02\/fairtrade.jpg","width":768,"height":513,"caption":"Fairtrade"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bioecoactual.com\/ca\/2025\/03\/05\/la-sostenibilitat-i-la-doble-materialitat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.bioecoactual.com\/ca\/"},{"@type":"ListItem","position":2,"name":"La Sostenibilitat i la Doble Materialitat"}]},{"@type":"WebSite","@id":"https:\/\/www.bioecoactual.com\/#website","url":"https:\/\/www.bioecoactual.com\/","name":"Bio Eco Actual","description":"Alimentaci\u00f3n Ecol\u00f3gica","publisher":{"@id":"https:\/\/www.bioecoactual.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bioecoactual.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca-ES"},{"@type":"Organization","@id":"https:\/\/www.bioecoactual.com\/#organization","name":"Bio Eco Actual","url":"https:\/\/www.bioecoactual.com\/","logo":{"@type":"ImageObject","inLanguage":"ca-ES","@id":"https:\/\/www.bioecoactual.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/01\/BIOECO_CUADRADO_LOGO.png","contentUrl":"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/01\/BIOECO_CUADRADO_LOGO.png","width":8192,"height":8192,"caption":"Bio Eco Actual"},"image":{"@id":"https:\/\/www.bioecoactual.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BioEcoActual\/","https:\/\/x.com\/bioecoactual","https:\/\/www.linkedin.com\/in\/bioecoactual\/"]},{"@type":"Person","@id":"https:\/\/www.bioecoactual.com\/#\/schema\/person\/43c1f0817cbc73f37ce66f2978084ceb","name":"Bio Eco Actual","image":{"@type":"ImageObject","inLanguage":"ca-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d00bb5267b7c12bbe3d27b0127421f75bd923006a992930a1bcc2254870927f5?s=96&d=mm&r=g","caption":"Bio Eco Actual"},"url":"https:\/\/www.bioecoactual.com\/ca\/author\/ari\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bioecoactual.com\/ca\/wp-json\/wp\/v2\/posts\/100321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bioecoactual.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bioecoactual.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bioecoactual.com\/ca\/wp-json\/wp\/v2\/users\/419"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bioecoactual.com\/ca\/wp-json\/wp\/v2\/comments?post=100321"}],"version-history":[{"count":0,"href":"https:\/\/www.bioecoactual.com\/ca\/wp-json\/wp\/v2\/posts\/100321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bioecoactual.com\/ca\/wp-json\/wp\/v2\/media\/100318"}],"wp:attachment":[{"href":"https:\/\/www.bioecoactual.com\/ca\/wp-json\/wp\/v2\/media?parent=100321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bioecoactual.com\/ca\/wp-json\/wp\/v2\/categories?post=100321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bioecoactual.com\/ca\/wp-json\/wp\/v2\/tags?post=100321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}