{"id":10345,"date":"2016-12-27T23:47:00","date_gmt":"2016-12-27T23:47:00","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2016\/12\/27\/entrevista-a-antonio-baile-co-fundador-i-director-general-de-alternativa3\/"},"modified":"2022-12-28T18:22:01","modified_gmt":"2022-12-28T17:22:01","slug":"entrevista-a-antonio-baile-co-fundador-i-director-general-de-alternativa3","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2016\/12\/27\/entrevista-a-antonio-baile-co-fundador-i-director-general-de-alternativa3\/","title":{"rendered":"Entrevista a Antonio Baile, Co-Fundador i Director General de AlterNativa3"},"content":{"rendered":"

Antonio Baile, <\/strong>Co- Fundador i Director General de AlterNativa3<\/a><\/strong><\/span>, societat cooperativa catalana limitada fundada el 1992 per iniciativa de cinc amics \/ gues amb l’objectiu d’integrar el comer\u00e7 amb l’obra social, 100% Comer\u00e7 Just, mitjan\u00e7ant productes de consum habitual, com el caf\u00e8, el cacau i el sucre, de producci\u00f3 ecol\u00f2gica, majorit\u00e0riament elaborats per la mateixa cooperativa de Alternativa 3.<\/p>\n

<\/p>\n

Bio Eco Actual<\/strong><\/span>
En qu\u00e8 es diferencia el caf\u00e8 de Alternativa 3 del convencional? Comenta’ns la tra\u00e7abilitat des de l’origen fins al consum final<\/strong>.<\/strong><\/p>\n

Antonio Baile
<\/strong><\/span>Alternativa3 som una cooperativa elaboradora de caf\u00e8s en diferents formats, cacaus i sucres especials, tots ecol\u00f2gics i de comer\u00e7 just. Controlem tot el proc\u00e9s de producci\u00f3 des de l’origen fins al consumidor final, garantint una excel\u00b7lent qualitat. Torrem el caf\u00e8 gaireb\u00e9 sota comanda perqu\u00e8 quan arribi al consumidor tingui la m\u00e0xima frescor i aroma. Ens agrada innovar constantment i poder oferir al consumidor una gamma de caf\u00e8s que s’adapti al seu gust i estil de consum.<\/p>\n

Els nostres caf\u00e8s provenen de cooperatives de petits i petites productors \/ es de caf\u00e8. Mantenim una relaci\u00f3 molt directa amb aquestes cooperatives i desenvolupem programes de desenvolupament conjuntament per a benefici de les comunitats productores. Gr\u00e0cies al comer\u00e7 just, els productors milloren la seva qualitat de vida i aquest els permet que es desenvolupin de manera aut\u00f2noma. Aquest any celebrem “L’any del caf\u00e8 de Alternativa3”. A m\u00e9s de cates, visites a la nostra torradora i formacions, hem organitzat un sorteig d’un any de caf\u00e8 gratis entre tots els consumidors del nostre caf\u00e8.<\/p>\n

Com participen els prove\u00efdors i treballadors directes en la presa de decisions de Alternativa 3?<\/strong><\/p>\n

Amb els prove\u00efdors de caf\u00e8 mantenim una relaci\u00f3 directa i a llarg termini, on compartim inquietuds i informaci\u00f3, que ajuda a aprendre pels dos costats. Fem visites als productors \/ es entre 3 i 4 vegades a l’any, i intentem que els productors \/ es puguin venir tamb\u00e9 a visitar-nos i realitzin activitats de sensibilitzaci\u00f3 per donar a con\u00e8ixer els beneficis que el comer\u00e7 just els aporta, tant com a productors \/ es com a la comunitat.<\/p>\n

Els treballadors participem en les preses de decisions amb participaci\u00f3 democr\u00e0tica. El nostre organigrama \u00e9s completament lineal, i es comparteix i es participa de manera di\u00e0ria i directa. A m\u00e9s, tenim conciliaci\u00f3 de vida familiar i laboral i igualtat de g\u00e8nere dins la nostra filosofia.<\/p>\n

Medi ambient i salut van lligats a la nostra alimentaci\u00f3?<\/strong><\/p>\n

Tots dos conceptes estan units i ja no podem concebre una cosa separada de l’altra. Una alimentaci\u00f3 equilibrada i sana passa per una cura adequada del nostre medi ambient i el de qui est\u00e0 produint. Totes les nostres accions compten i el consum de productes responsables mediambientalment i socialment sostenibles formen part d’un esquema complet que intenta reequilibrar els resultats d’un sistema de consum que ens ha passat una factura dif\u00edcil d’assimilar en la salut de les persones i el planeta. I \u00e9s aplicable tant a nivell de consum com de producci\u00f3, ja que els productors \/ es milloren molt en salut al treballar de manera artesanal i ecol\u00f2gica.<\/strong><\/p>\n

En la teva opini\u00f3 personal, quina responsabilitat social tenim els consumidors en adquirir un producte?<\/strong><\/p>\n

Els consumidors tenim el poder en el nostre h\u00e0bit de compra diari per triar quin desenvolupament volem. Aquesta elecci\u00f3 pot fomentar m\u00e9s canvis que qualsevol vot a les urnes, ja que en comprar est\u00e0s beneficiant i apostant pel tipus de relacions comercials que vols que es facin, com vols que es tingui cura del planeta i a quin tipus d’empreses \/ cooperatives vols donar suport.<\/p>\n

On podem adquirir productes de Comer\u00e7 Just i com distingir-los?<\/strong><\/p>\n

Avui dia es poden adquirir els productes a les botigues de Comer\u00e7 Just (on a m\u00e9s et pots informar de campanyes de sensibilitzaci\u00f3 i activitats), en botigues ecol\u00f2giques, algun establiment convencional i en botigues en l\u00ednia.<\/p>\n

Alternativa3 aposta per la certificaci\u00f3 Fairtrade, el segell impr\u00e8s en el producte garanteix que aquest compleix amb els criteris de comer\u00e7 just. Aquests criteris es fixen mitjan\u00e7ant un sistema democr\u00e0tic de participaci\u00f3 per tots els socis en el qual el 50% dels vots \u00e9s dels productors. La certificaci\u00f3 Fairtrade \u00e9s una eina efica\u00e7 en la lluita contra la pobresa, que busca el desenvolupament social, econ\u00f2mic i mediambiental dels petits productors i productores del Sud.<\/p>\n

Bio Eco Actual Gener 2017<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Antonio Baile, Co- Fundador i Director General de AlterNativa3, societat cooperativa catalana limitada fundada el 1992 per iniciativa de cinc amics \/ gues amb l’objectiu d’integrar el comerç amb l’obra social, 100% Comerç Just, mitjançant productes de consum habitual, com el cafè, el cacau i el sucre, de producció ecològica, majoritàriament elaborats per la mateixa […]<\/p>\n","protected":false},"author":419,"featured_media":10343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[],"class_list":["post-10345","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat"],"yoast_head":"\nEntrevista a Antonio Baile, Co-Fundador i Director General de AlterNativa3 - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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