{"id":10359,"date":"2016-12-29T00:52:48","date_gmt":"2016-12-29T00:52:48","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2016\/12\/29\/secrets-i-diners-en-la-industria-del-sucre\/"},"modified":"2023-04-01T12:30:20","modified_gmt":"2023-04-01T10:30:20","slug":"secrets-i-diners-en-la-industria-del-sucre","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2016\/12\/29\/secrets-i-diners-en-la-industria-del-sucre\/","title":{"rendered":"Secrets i diners en la industria del sucre"},"content":{"rendered":"

Dos estudis cient\u00edfics confirmen manipulacions que sospit\u00e0vem des de feia anys. <\/strong>La industria agroaliment\u00e0ria t\u00e9 una influ\u00e8ncia enorme en molts \u00e0mbits de la nostra societat. No descobrim res de nou amb aquesta afirmaci\u00f3. El que s\u00ed \u00e9s necessari \u00e9s que, de tant en tant, alguns estudis i investigacions ens recordin fins a on arriben els tentacles d’aquest lobby<\/i>. <\/p>\n

<\/p>\n

Dos exemples evidents i s\u00f2lids dels problemes que les grans empreses d’aliments massificats poden estar provocant en la nostra salut s’han conegut en els \u00faltims mesos.<\/p>\n

Les dades presentades en aquests estudis mostren algunes de les estrat\u00e8gies de manipulaci\u00f3 que han fet servir durant molts anys sectors com els de la industria del sucre o les begudes ensucrades (les que s’autodenominen ‘refrescants’).   <\/p>\n

 D’una banda, i segons explica un article publicat el passat 12 de setembre a la revista JAMA Internal Medicine<\/i>, ara es confirmaci\u00f3 que la industria del sucre, a trav\u00e9s de la Sugar Research Foundation, va pagar durant les d\u00e8cades de 1960 i 1970 nombrosos estudis amb l’objectiu de negar que el consum de sucre provoqui malalties coronaries o card\u00edaques.<\/p>\n

Les dades presentades pels investigadors de centres m\u00e8dics i universitats dels Estats Units que firmen aquest article a JAMA Internal Medicine<\/i> mostren que el lobby<\/i> del sucre industrial pagava el treball dels investigadors a condici\u00f3 de que els seus resultats carreguessin tota la responsabilitat al consum de greixos.<\/p>\n

El mateix dia en que es publicava l’article en aquesta revista de la Associaci\u00f3 Americana de Medicina, la Sugar Association, (successora de Sugar Research Foundation), va emetre un comunicat en que rebutjava les acusacions i assegurava que en l’actualitat se segueix una pol\u00edtica de total transpar\u00e8ncia en les subvencions a la recerca cient\u00edfica. Els industrials del sucre critiquen, d’altra banda, els “intents continus del autors d’aquest nou estudi de fer servir successos hist\u00f2rics per donar for\u00e7a als moviments socials contraris al sucre”.<\/p>\n

La r\u00e8plica publicada per la Sugar Association s\u00ed que tenia ra\u00f3 a l’afirmar que, “en les \u00faltimes d\u00e8cades, diverses investigacions han arribat a la conclusi\u00f3 que el sucre no t\u00e9 un paper \u00fanic en la malaltia card\u00edaca”.<\/p>\n

\"azucar2En un segon estudi similar publicat el 10 d’octubre, es posaven en evid\u00e8ncia les grans quantitats econ\u00f2miques que inverteixen Coca-Cola i PepsiCo en l’esponsoritzaci\u00f3 d’organitzacions m\u00e8diques als Estats Units, aix\u00ed com les activitats d’aquestes companyies per influir en la legislaci\u00f3 sobre salut p\u00fablica entre els anys 2011 i 2015.<\/p>\n

Els resultats van ser publicats a la revista cient\u00edfica American Journal of Preventive Medicine<\/i> i semblen prou clars. En el per\u00edode estudiat, Coca-Cola Company i PepsiCo van donar diners a 96 organitzacions m\u00e8diques i de salut, incloent-hi moltes de les entitats que precisament tenen la missi\u00f3 de lluitar contra el sobrep\u00e8s i l’obesitat. Tamb\u00e9 entre 2011 i 2015, “aquestes dues companyies van fer lobby contra 29 projectes de llei que pretenien reduir el consum de begudes ensucrades o millorar els h\u00e0bits de nutrici\u00f3 de la poblaci\u00f3.\u201d<\/p>\n

Els autors de l’estudi apuntaven algunes conclusions. “Existeix una sorprenent i profunda esponsoritzaci\u00f3 de les organitzacions mediques i de salut per part d’aquestes dues grans empreses de begudes<\/strong>“, constaten els investigadors. Coca-Cola i PepsiCo van fer lobby<\/i> en contra de lleis de salut p\u00fablica en el 97% de les propostes presentades pels legisladors, “posant en q\u00fcesti\u00f3 la sinceritat” d’algunes campanyes d’aquestes empreses de begudes en que s’afirma que defensen el benestar i la salut de les persones. “Sembla evident que quan accepten subvencions i ajudes econ\u00f2miques, les organitzacions sanit\u00e0ries estan participant en els plans de m\u00e0rqueting de grans empreses com Coca-Cola o PepsiCo”, indicaven els autors.<\/p>\n

Sense referir-se directament a aquest estudi, el president de Coca Cola als Estat Units, Sandy Douglas, ha publicat a la web corporativa una carta en que assegura que aquesta important empresa de begudes mant\u00e9 “una pol\u00edtica de total transpar\u00e8ncia” sobre els ajuts que concedeix a entitats i organitzacions. Evidentment, Sandy Douglas defensa que aquests donatius s\u00f3n totalment l\u00edcits i nom\u00e9s tracten de contribuir al benestar i la salut de la poblaci\u00f3.<\/p>\n

“A Coca-Cola continuem el nostre viatge<\/i> [nom de la seva campanya de comunicaci\u00f3] per convertir-nos en un soci m\u00e9s \u00fatil i cre\u00efble en la lluita contra l’obesitat. Com a part d’aquest projecte, presentem una actualitzaci\u00f3 del nostre suport financer a la investigaci\u00f3 cient\u00edfica a trav\u00e9s de les associacions relacionades amb el benestar i la salut”, indica Douglas en la carta publicada en la web corporativa. Segons les dades oficials, durant el primer semestre d’aquest any la divisi\u00f3 de Coca-Cola als Estats Units va destinar 1,9 milions de d\u00f2lars a “activitats de recerca en salut i associacions que treballen en el camp del benestar de les persones”. <\/p>\n

\n

La inversi\u00f3 acumulada entre l’1 de gener de 2010 i el 30 de juny de 2016 s’eleva a 135,4 milions de d\u00f2lars, resumeix la pr\u00f2pia companyia Coca-Cola.<\/p>\n<\/blockquote>\n

En un article publicat per la periodista Anahad O\u2019connor a The New York Times<\/i> el 10 d’octubre passat es mostrava un dels casos analitzats per la investigaci\u00f3 difosa per American Journal of Preventive Medicine. <\/i>Els autors relataven que al 2010, el grup d’Estats Units de l’organitzaci\u00f3 Save the Children va decidir aparcar els seus treballs d’educaci\u00f3 infantil destinats a combatre l’obesitat, poc despr\u00e9s d’haver rebut una subvenci\u00f3 de 5 milions de d\u00f2lars procedent de PepsiCo. Evidentment, aquesta delegaci\u00f3 de Save the Children va negar que la reorientaci\u00f3 dels seus objectius tingu\u00e9s res a veure amb els diners concedits per l’empresa de begudes.  <\/p>\n

Autor: Joaquim Elcacho, Periodista especialitzat en Medi Ambient i Ci\u00e8ncia
<\/em>Bio Eco Actual Gener 2017<\/strong>
<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Dos estudis científics confirmen manipulacions que sospitàvem des de feia anys. La industria agroalimentària té una influència enorme en molts àmbits de la nostra societat. No descobrim res de nou amb aquesta afirmació. El que sí és necessari és que, de tant en tant, alguns estudis i investigacions ens recordin fins a on arriben els tentacles […]<\/p>\n","protected":false},"author":419,"featured_media":10356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[2215],"class_list":["post-10359","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-azucar"],"yoast_head":"\nSecrets i diners en la industria del sucre - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2016\/12\/29\/secretos-y-dinero-en-la-industria-del-azucar\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secrets i diners en la industria del sucre\" \/>\n<meta property=\"og:description\" content=\"Dos estudis científics confirmen manipulacions que sospitàvem des de feia anys. La industria agroalimentària té una influència enorme en molts àmbits de la nostra societat. 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