{"id":10766,"date":"2017-02-13T20:58:33","date_gmt":"2017-02-13T20:58:33","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2017\/02\/13\/la-industria-alimentaria-inverteix-en-ecologic-com-a-via-de-diferenciacio\/"},"modified":"2023-04-01T12:30:23","modified_gmt":"2023-04-01T10:30:23","slug":"la-industria-alimentaria-inverteix-en-ecologic-com-a-via-de-diferenciacio","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2017\/02\/13\/la-industria-alimentaria-inverteix-en-ecologic-com-a-via-de-diferenciacio\/","title":{"rendered":"La ind\u00fastria aliment\u00e0ria inverteix en \u0093ecol\u00f2gic\u0094 com a via de diferenciaci\u00f3"},"content":{"rendered":"

P.A.E. 13\/02\/2017<\/a>
<\/strong><\/em>La ind\u00fastria aliment\u00e0ria inverteix en \u0093ecol\u00f2gic\u0094 com a via de diferenciaci\u00f3.<\/strong><\/p>\n

La ind\u00fastria aliment\u00e0ria convencional busca vies de diferenciaci\u00f3 i recuperar facturaci\u00f3 i quota de mercat amb la seva entrada al sector dels aliments ecol\u00f2gics. Aix\u00ed ho assegura el director d’Eco-Logical<\/a>,<\/em> Diego Roig.<\/p>\n

<\/p>\n

El consumidor ecol\u00f2gic cada vegada t\u00e9 m\u00e9s opcions. La despesa realitzada en aliments i begudes convencionals ha retrocedit un 2 % entre els anys 2011 i 2015. Mentrestant, la despesa en ecol\u00f2gics ha augmentat en gaireb\u00e9 un 57%<\/a><\/em>, reflecteix l’\u00faltim estudi del Ministeri d’Agricultura i Pesca, Alimentaci\u00f3 i Medi Ambient sobre \u201cCaracteritzaci\u00f3 del sector de la producci\u00f3 ecol\u00f2gica espanyola en termes de valor i mercat. 2015<\/em>\u201c.<\/p>\n

La despesa en aliments ecol\u00f2gics, a l’al\u00e7a<\/h3>\n

Els aliments ecol\u00f2gics suposen ja l’1,5 % del total de la despesa aliment\u00e0ria, amb dades de 2015, i les previsions apunten que en els propers anys continu\u00ef escalant posicions. Aquest escenari ha contribu\u00eft que les empreses aliment\u00e0ries, que veuen \u201cl’ecol\u00f2gic com un sector amb creixement i amb potencial\u201c,<\/strong> desenvolupin iniciatives en aquest sentit, afirma.<\/p>\n

Segons Roig, fins i tot hi ha \u201cnovetats\u201d que van entrar primer al mercat via \u201cecol\u00f2gica\u201d, com per exemple amb les begudes i postres vegetals ecol\u00f2giques, que han evolucionat cap a convencional. Tanmateix, l’aposta \u201cecol\u00f2gica\u201d de multinacionals \u00e9s cada vegada m\u00e9s patent<\/strong> al fil tamb\u00e9 de les noves tend\u00e8ncies de consum, explica el director d’Eco-Logical, empresa d’assessoria i consultoria al sector de distribuci\u00f3 i producci\u00f3 ecol\u00f2gica.<\/p>\n

\u201cEl consumidor d\u00f3na cada vegada m\u00e9s import\u00e0ncia a un estil de vida saludable\u201c,<\/strong> recalca Roig. I assenyala que la creixent preocupaci\u00f3 pels m\u00e8todes de producci\u00f3 fan que el client \u201cpercebi els aliments ecol\u00f2gics com a m\u00e9s sans i m\u00e9s respectuosos amb el medi ambient\u201d.<\/p>\n

Un consumidor conscienciat<\/h3>\n

Aquesta sensibilitat del consumidor no ha passat inadvertida la ind\u00fastria aliment\u00e0ria que ha constatat les \u201cperspectives de creixement del sector i la confian\u00e7a que anir\u00e0 a l’al\u00e7a\u201d en els propers anys. Segons la seva opini\u00f3, el mercat espanyol segueix aix\u00ed \u201cl’evoluci\u00f3 del mercat d’alimentaci\u00f3 europeu, on l’opci\u00f3 ecol\u00f2gica en alguns pa\u00efsos ja ha deixat de ser un n\u00ednxol per convertir-se en habitual\u201d i el \u201ccapital avalua la realitzaci\u00f3 d’inversions estrat\u00e8giques\u201d.<\/p>\n

L’\u00faltima operaci\u00f3 s’ha anunciat fa tot just unes setmanes: Ebro Foods ha adquirit la catalana Vegetalia<\/strong> per refor\u00e7ar la seva participaci\u00f3 en el sector de l’alimentaci\u00f3 ecol\u00f2gica (de l’operaci\u00f3 han quedat exclosos els restaurants).<\/p>\n

A m\u00e9s, altres grans empreses<\/strong> del pa\u00eds no han estat alienes a les possibilitats que ofereix el sector ecol\u00f3gico. En el cas de les begudes i dels olis, sectors capdavanters en convencional i en ecol\u00f2gic. Des de fa temps es poden trobar cervesa, vins i olis bio de, per exemple, Cervesa San Miguel, Torres, Garc\u00eda Carri\u00f3n, Codorn\u00edu, Borges, o La Espa\u00f1ola<\/p>\n

En alimentaci\u00f3 infantil<\/strong>, tant Hero com Dulcesol van llan\u00e7ar l’any passat productes ecol\u00f2gics dirigits a aquest segment. El de la fruita seca un altre dels segments ecol\u00f2gics m\u00e9s forts, compte amb oferta en bio amb empreses com Borges o Aperitius Medina.<\/p>\n

D’altra banda, la categoria de lactis<\/strong> refrigerats \u00e9s un altre dels aliments bio m\u00e9s demandats i Danone comercialitza a Espanya des de l’any passat iogurt ecol\u00f2gic, mentre que Nestl\u00e9 tamb\u00e9 ha diversificat cap a gelats ecol\u00f2gics. Puleva porta una traject\u00f2ria \u00e0mplia al sector, ja que a finals de 2011 va llan\u00e7ar la seva llet ecol\u00f2gica, encara que el grup Lactalis treballava aquest concepte a Espanya des de gener de 2002 sota la marca President.<\/p>\n

A tots ells cal sumar exemples als sectors de les conserves i les comercialitzadores hortofrut\u00edcoles.<\/strong><\/p>\n

L’inter\u00e8s del capital risc<\/h3>\n

D’altra banda, Roig destaca l’inter\u00e8s de les empreses de capital risc pel sector bioespanyol, en vista del seu creixement de dos d\u00edgits en els \u00faltims anys, i cita com a exemple la compra per part de Nazca Capital de El Granero Integral. Grans empreses -que contrasten davant les petites i mitjanes que exclusivament comercialitzen productes eco-, entren al mercat ecol\u00f2gic: \u201cHi ha oportunitats per a tothom\u201d, assegura Roig.<\/p>\n

Les grans firmes poden visibilitzar la producci\u00f3 bio<\/strong> a segments de la poblaci\u00f3 que encara no s\u00f3n consumidors ecol\u00f2gics, per\u00f2 que per mitj\u00e0 de la seva via descobreixen un sector amb un comprom\u00eds social que va m\u00e9s enll\u00e0 d’una producci\u00f3 lliure de pesticides.<\/p>\n

Publicat a<\/strong> pae.gencat.cat<\/a> – Font:<\/strong> Anabel Pascual, EFE Agro – www.efeagro.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

P.A.E. 13\/02\/2017La indústria alimentària inverteix en “ecològic” com a via de diferenciació. La indústria alimentària convencional busca vies de diferenciació i recuperar facturació i quota de mercat amb la seva entrada al sector dels aliments ecològics. Així ho assegura el director d’Eco-Logical, Diego Roig.<\/p>\n","protected":false},"author":419,"featured_media":10764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[],"class_list":["post-10766","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat"],"yoast_head":"\nLa ind\u00fastria aliment\u00e0ria inverteix en \u0093ecol\u00f2gic\u0094 com a via de diferenciaci\u00f3 - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2017\/02\/13\/la-industria-alimentaria-invierte-en-ecologico-como-via-de-diferenciacion\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La ind\u00fastria aliment\u00e0ria inverteix en \u0093ecol\u00f2gic\u0094 com a via de diferenciaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"P.A.E. 13\/02\/2017La indústria alimentària inverteix en “ecològic” com a via de diferenciació. 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