{"id":116723,"date":"2025-09-16T09:06:27","date_gmt":"2025-09-16T07:06:27","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=116723"},"modified":"2025-09-16T09:06:27","modified_gmt":"2025-09-16T07:06:27","slug":"la-sostenibilitat-com-a-solucio","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2025\/09\/16\/la-sostenibilitat-com-a-solucio\/","title":{"rendered":"La sostenibilitat com a soluci\u00f3"},"content":{"rendered":"<p>En el moment actual de grans desafiaments pol\u00edtics, socials i clim\u00e0tics, la <strong>sostenibilitat<\/strong> emergeix com una soluci\u00f3 clara i convincent. Els objectius de sostenibilitat estan al capdavant de la llista d&#8217;iniciatives de les propostes governamentals i el marc legislatiu per als pr\u00f2xims anys.<!--more--><\/p>\n<figure id=\"attachment_116718\" aria-describedby=\"caption-attachment-116718\" style=\"width: 1235px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-116718\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/08\/fairtrade.jpg\" alt=\"la sostenibilidad como soluci\u00f3n\" width=\"1235\" height=\"823\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/08\/fairtrade.jpg 1235w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/08\/fairtrade-768x512.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/08\/fairtrade-630x420.jpg 630w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/08\/fairtrade-696x464.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/08\/fairtrade-1068x712.jpg 1068w\" sizes=\"auto, (max-width: 1235px) 100vw, 1235px\" \/><figcaption id=\"caption-attachment-116718\" class=\"wp-caption-text\">\u00a9Fairtrade Ib\u00e9rica<\/figcaption><\/figure>\n<p>Les empreses que incorporen la sostenibilitat a la seva cultura empresarial milloren la seva imatge, el comprom\u00eds dels clients i, per descomptat, els seus resultats financers. Els accionistes i mercats financers valoren de manera molt positiva la comunicaci\u00f3 dels <strong>compromisos ESG<\/strong> i generen m\u00e9s confian\u00e7a i atrauen m\u00e9s capital.<\/p>\n<p>Els consumidors, especialment les generacions m\u00e9s joves, busquen marques que prenen mesures per assegurar un futur sostenible. Cada cop m\u00e9s, els consumidors busquen productes sostenibles i recompensen les marques que s&#8217;alineen amb els seus valors.<\/p>\n<blockquote><p>\u00abLa sostenibilitat ens serveix de guia cap a un futur sense pobresa, per millorar la protecci\u00f3 del planeta i la vida de les persones a tot el m\u00f3n\u00bb<\/p><\/blockquote>\n<p>Una de les bases empresarials de la sostenibilitat \u00e9s la<strong> millora de les cadenes de subministrament<\/strong>. La <strong>Certificaci\u00f3 Fairtrade<\/strong> ajuda les empreses mitjan\u00e7ant un treball compartit per afrontar els grans reptes i desafiaments de sostenibilitat.<\/p>\n<p>Unim forces per implementar cadenes de subministrament que consideren tant les necessitats de les persones com de la natura. La sostenibilitat ens serveix de guia cap a un futur sense pobresa, per millorar la protecci\u00f3 del planeta i la vida de les persones a tot el m\u00f3n. Utilitzem la sostenibilitat com a soluci\u00f3.<\/p>\n<p><strong>Autor:\u00a0<\/strong>\u00c1lvaro Goicoechea, director de\u00a0<a href=\"https:\/\/www.fairtrade.net\/iberica-es.html\" target=\"_blank\" rel=\"noopener\">Fairtrade Ib\u00e9rica<\/a><\/p>\n<p><a href=\"https:\/\/www.bioecoactual.com\/ca\/subscripcio\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Subscriu-te<\/strong><\/a><strong> a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n<p><strong><em>Bio Eco Actual<\/em><\/strong>, <em>el teu mensual 100% ecol\u00f2gic<\/em><strong><br \/>\nLlegir <\/strong><a href=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/08\/BioEcoActual_Setembre_2025.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bio Eco Actual Setembre 2025<\/strong><\/a><\/p>\n<p><iframe style=\"border: none; width: 100%; height: 520px;\" src=\"\/\/e.issuu.com\/embed.html?d=bioecoactual_setembre_2025&amp;hideIssuuLogo=true&amp;showOtherPublicationsAsSuggestions=true&amp;u=bioecoactual\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el moment actual de grans desafiaments pol&iacute;tics, socials i clim&agrave;tics, la sostenibilitat emergeix com una soluci&oacute; clara i convincent. Els objectius de sostenibilitat estan al capdavant de la llista d&rsquo;iniciatives de les propostes governamentals i el marc legislatiu per als pr&ograve;xims anys.<\/p>\n","protected":false},"author":419,"featured_media":116719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7172],"tags":[],"class_list":["post-116723","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comerc-just"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La sostenibilitat com a soluci\u00f3 - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"En el moment actual de grans desafiaments pol\u00edtics, socials i clim\u00e0tics la sostenibilitat emergeix com a soluci\u00f3 clara i convincent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/ca\/2025\/09\/16\/la-sostenibilitat-com-a-solucio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La sostenibilitat com a soluci\u00f3\" \/>\n<meta property=\"og:description\" content=\"En el moment actual de grans desafiaments pol\u00edtics, socials i clim\u00e0tics la sostenibilitat emergeix com a soluci\u00f3 clara i convincent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bioecoactual.com\/ca\/2025\/09\/16\/la-sostenibilitat-com-a-solucio\/\" \/>\n<meta property=\"og:site_name\" content=\"Bio Eco Actual\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BioEcoActual\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-16T07:06:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/08\/fairtrade.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1235\" \/>\n\t<meta property=\"og:image:height\" content=\"823\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bio Eco Actual\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:site\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bio Eco Actual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/09\\\/16\\\/la-sostenibilitat-com-a-solucio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/09\\\/16\\\/la-sostenibilitat-com-a-solucio\\\/\"},\"author\":{\"name\":\"Bio Eco Actual\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/person\\\/43c1f0817cbc73f37ce66f2978084ceb\"},\"headline\":\"La sostenibilitat com a soluci\u00f3\",\"datePublished\":\"2025-09-16T07:06:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/09\\\/16\\\/la-sostenibilitat-com-a-solucio\\\/\"},\"wordCount\":308,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/09\\\/16\\\/la-sostenibilitat-com-a-solucio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/fairtrade.jpg\",\"articleSection\":[\"Comer\u00e7 Just\"],\"inLanguage\":\"ca-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/09\\\/16\\\/la-sostenibilitat-com-a-solucio\\\/\",\"url\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2025\\\/09\\\/16\\\/la-sostenibilitat-com-a-solucio\\\/\",\"name\":\"La sostenibilitat com a soluci\u00f3 - 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