{"id":120186,"date":"2025-11-13T11:46:14","date_gmt":"2025-11-13T10:46:14","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=120186"},"modified":"2025-11-13T12:24:04","modified_gmt":"2025-11-13T11:24:04","slug":"herbolario-navarro-inaugura-nueva-tienda-en-santander","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2025\/11\/13\/herbolario-navarro-inaugura-nueva-tienda-en-santander\/","title":{"rendered":"Herbolario Navarro inaugura una nova botiga a Santander i arriba als 75 establiments a Espanya"},"content":{"rendered":"<p>La cadena d\u2019ecobotigues <strong data-start=\"24\" data-end=\"46\">Herbolario Navarro<\/strong> acaba d\u2019inaugurar la seva segona botiga a Santander i ja suma <strong data-start=\"113\" data-end=\"160\">75 establiments a tot el territori espanyol<\/strong>, cosa que consolida la seva pol\u00edtica d\u2019expansi\u00f3 territorial. En aquesta ocasi\u00f3, la firma ha apostat pel format en centres comercials i la botiga se situar\u00e0 al Centre Comercial Valle Real, a Malia\u00f1o (Cant\u00e0bria), una de les principals \u00e0rees comercials de refer\u00e8ncia de la regi\u00f3.<\/p>\n<p><!--more--><\/p>\n<figure id=\"attachment_120180\" aria-describedby=\"caption-attachment-120180\" style=\"width: 1553px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-120180 size-full\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/11\/Herbolario-Navarro-Santander-4.jpg\" alt=\"\" width=\"1553\" height=\"1028\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/11\/Herbolario-Navarro-Santander-4.jpg 1553w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/11\/Herbolario-Navarro-Santander-4-768x508.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/11\/Herbolario-Navarro-Santander-4-1536x1017.jpg 1536w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/11\/Herbolario-Navarro-Santander-4-634x420.jpg 634w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/11\/Herbolario-Navarro-Santander-4-696x461.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/11\/Herbolario-Navarro-Santander-4-1068x707.jpg 1068w\" sizes=\"auto, (max-width: 1553px) 100vw, 1553px\" \/><figcaption id=\"caption-attachment-120180\" class=\"wp-caption-text\">Herbolario Navarro nova botiga a Santander<\/figcaption><\/figure>\n<p>Amb aquesta nova obertura, la companyia <strong>consolida la seva pres\u00e8ncia en aquesta comunitat, on ha incrementat un 15% la seva facturaci\u00f3 respecte a l\u2019exercici anterior<\/strong>. \u201cHem tornat a triar Santander despr\u00e9s de la bona acollida que va tenir la nostra primera botiga a la ciutat l\u2019any 2017. En els darrers anys, s\u2019ha registrat un creixent inter\u00e8s pels productes naturals, ecol\u00f2gics i sostenibles a la comunitat c\u00e0ntabra, cosa que ha impulsat un augment de les vendes i ha consolidat la nostra pres\u00e8ncia de marca a la regi\u00f3\u201d, explica Pepe Navarro, director general d\u2019Herbolario Navarro.<\/p>\n<p>En concret, la botiga compta amb <strong>257 m\u00b2<\/strong> i, per a la seva posada en marxa, disposar\u00e0 d\u2019un <strong>equip format per 5 professionals<\/strong> que oferiran <strong>assessorament personalitzat<\/strong> als clients perqu\u00e8 puguin descobrir els <strong>productes m\u00e9s adequats per a ells<\/strong>. Des de <strong>suplements<\/strong> fins a <strong>productes per a la llar respectuosos amb el medi ambient<\/strong>, en aquesta botiga es podran trobar algunes de les <strong>seccions m\u00e9s emblem\u00e0tiques<\/strong> de la firma.<\/p>\n<blockquote><p>La firma afian\u00e7a la seva pres\u00e8ncia a Cant\u00e0bria, on ha incrementat la seva facturaci\u00f3 un 15% en l\u2019\u00faltim any<\/p><\/blockquote>\n<p data-start=\"0\" data-end=\"601\">En els darrers anys, Herbolario Navarro ha apostat per pres\u00e8ncia en noves comunitats aut\u00f2nomes i per la consolidaci\u00f3 en aquelles regions on ja opera. Per a aix\u00f2, la firma valenciana ha diversificat la seva estrat\u00e8gia i es centra en tres tipologies d\u2019establiments: a zones prime i comercials de grans ciutats, per captar nova clientela que s\u2019acosta, moltes vegades per primera vegada, a l\u2019alimentaci\u00f3 ecol\u00f2gica; a centres comercials, per captar principalment el p\u00fablic familiar; i a zones residencials, per acostar-se el m\u00e0xim possible a la seva clientela.<\/p>\n<p data-start=\"603\" data-end=\"1014\" data-is-last-node=\"\" data-is-only-node=\"\">A m\u00e9s, la companyia tamb\u00e9 est\u00e0 <strong data-start=\"634\" data-end=\"668\">potenciant el seu canal online<\/strong>, que el 2024 va experimentar un creixement proper al 75% respecte a l\u2019exercici anterior, cosa que li ha perm\u00e8s superar el 2,5% del total de la facturaci\u00f3. La previsi\u00f3 \u00e9s assolir el 3% al llarg del 2025, dins de la seva aposta per la omnicanalitat com a via per ampliar el seu abast i arribar a nous perfils de consumidor.<\/p>\n<ul>\n<li><strong>M\u00e9s informaci\u00f3 a <a href=\"https:\/\/www.herbolarionavarro.es\/\" target=\"_blank\" rel=\"noopener\">www.herbolarionavarro.es<\/a><\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.bioecoactual.com\/ca\/subscripcio\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Subscriu-te<\/strong><\/a><strong>\u00a0a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n<p><strong><em>Bio Eco Actual<\/em><\/strong>,\u00a0<em>el teu mensual 100% ecol\u00f2gic<\/em><strong><br \/>\n<\/strong><a href=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2025\/10\/BioEcoActual_Novembre_2025.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Llegir Bio Eco Actual Novembre 2025<\/strong><\/a><\/p>\n<div class=\"simplesocialbuttons simplesocial-round-icon simplesocialbuttons_inline simplesocialbuttons-align-centered post-119992 post simplesocialbuttons-inline-no-animation simplesocialbuttons-inline-in\"><iframe style=\"border: none; width: 100%; height: 520px;\" src=\"\/\/e.issuu.com\/embed.html?d=bioecoactual_novembre_2025&amp;hideIssuuLogo=true&amp;showOtherPublicationsAsSuggestions=true&amp;u=bioecoactual\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La cadena d&rsquo;ecobotigues Herbolario Navarro acaba d&rsquo;inaugurar la seva segona botiga a Santander i ja suma 75 establiments a tot el territori espanyol, cosa que consolida la seva pol&iacute;tica d&rsquo;expansi&oacute; territorial. En aquesta ocasi&oacute;, la firma ha apostat pel format en centres comercials i la botiga se situar&agrave; al Centre Comercial Valle Real, a Malia&ntilde;o [&hellip;]<\/p>\n","protected":false},"author":587,"featured_media":120181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-120186","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Herbolario Navarro inaugura una nova botiga a Santander i arriba als 75 establiments a Espanya - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"La cadena de ecotiendas, Herbolario Navarro, acaba de inaugurar su segunda tienda en Santander y ya suma 75 establecimientos 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