{"id":15175,"date":"2017-03-27T22:18:18","date_gmt":"2017-03-27T22:18:18","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2017\/03\/27\/entrevista-a-mara-beltran-quarta-generacio-de-jabones-beltran\/"},"modified":"2023-04-01T12:30:27","modified_gmt":"2023-04-01T10:30:27","slug":"entrevista-a-mara-beltran-quarta-generacio-de-jabones-beltran","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2017\/03\/27\/entrevista-a-mara-beltran-quarta-generacio-de-jabones-beltran\/","title":{"rendered":"Entrevista a Mara Beltr\u00e1n, quarta generaci\u00f3 de Jabones Beltr\u00e1n"},"content":{"rendered":"

<\/strong><\/strong>Mara Beltr\u00e1n<\/strong>, (Castell\u00f3 de la Plana, 1982). Llic\u00e8ncia en Publicitat i Relacions P\u00fabliques y Marketing. quarta generaci\u00f3 al capdavant de Jabones Beltr\u00e1n<\/strong><\/a><\/span> a c\u00e0rrec de la Direcci\u00f3 Comercial, empresa capdavantera que fabrica sabons tradicionals i ecol\u00f2gics d’alta qualitat des de 1922, especialitzada en fabricar sabons i detergents respectuosos amb les persones i el medi ambient<\/strong><\/p>\n

<\/p>\n

Actualment la tercera i quarta generaci\u00f3 Beltr\u00e1n porten les regnes del negoci familiar. Empresa amb experi\u00e8ncia en trasp\u00e0s generacional mantenint i ampliant els valors \u00e8tics i mediambientals en cada relleu.<\/p>\n

Bio Eco Actual<\/span>
En quin moment i per qu\u00e8 Jabones Beltr\u00e1n aposta per fabricar en ecol\u00f2gic<\/strong>?<\/strong><\/p>\n

Mara Beltr\u00e1n
<\/strong><\/span>La veritat \u00e9s que l’empresa ha fabricat productes el m\u00e9s naturals possible des dels seus or\u00edgens. Quan van apar\u00e8ixer les primeres rentadores, en lloc de fabricar detergents sint\u00e8tics, es va decidir adaptar el nostre sab\u00f3 natural per al seu \u00fas a m\u00e0quina. Amb el pas dels anys tots els productes que hem desenvolupat segueixen basats en la saboneria tradicional i quant a la resta d’ingredients necessaris en les f\u00f3rmules, s’ha valorat sempre que siguin eficaces per\u00f2 el m\u00e9s respectuoses possible amb l’entorn. Per sort, cada vegada va havent-hi m\u00e9s oferta de mat\u00e8ries primeres ecol\u00f2giques per saboneria i deterg\u00e8ncia i anem millorant cont\u00ednuament les f\u00f3rmules. +<\/p>\n

A m\u00e9s de desenvolupar f\u00f3rmules el m\u00e9s naturals possible, en els \u00faltims anys a m\u00e9s certifiquem els productes nous que desenvolupem, i \u00e9s que el consumidor bio \u00e9s cada vegada m\u00e9s exigent, i en aquest sentit les certificacions s\u00f3n una important garantia afegida a la marca.<\/p>\n

Quines s\u00f3n les claus per fabricar la gamma de productes de neteja en ecol\u00f2gic i artes\u00e0 d’alta qualitat?<\/strong><\/p>\n

A l’hora de desenvolupar les f\u00f3rmules de nous productes, les claus s\u00f3n efic\u00e0cia i sostenibilitat. Les dues variables s\u00f3n igual d’importants i indispensables; de poc serveix aconseguir una certificaci\u00f3 si despr\u00e9s el producte no compleix amb \u00e8xit la seva funci\u00f3. Un cop aconseguida la f\u00f3rmula que, despr\u00e9s de molts tests i an\u00e0lisis, d\u00f3na els millors resultats de neteja, ens centrem en intentar aconseguir els costos m\u00e9s baixos possibles per produir-la.<\/p>\n

Sabem que no sempre hem pogut llan\u00e7ar al mercat productes amb el preu m\u00e9s competitiu, per\u00f2 per descomptat estem segurs que en quant a efic\u00e0cia sostenible el nostre producte est\u00e0 en el m\u00e9s alt nivell.<\/p><\/blockquote>\n

Com valora el consumidor un detergent ecol\u00f2gic en el seu \u00fas diari?<\/strong><\/p>\n

Afortunadament es valora cada vegada millor i es d\u00f3na un major reconeixement a aquest tipus de productes. Les motivacions de compra s\u00f3n variades. Hi ha consumidors que l’utilitzen per necessitat; cada vegada m\u00e9s problemes de salut, malalties ambientals i problemes de pell i \/ o al\u00b7l\u00e8rgies fan a molta gent plantejar-se quins productes utilitzen per a la neteja. Simplement amb el fet de canviar de detergent la millora \u00e9s perceptible a curt termini. Altres consumidors m\u00e9s conscienciats mediambientalment el que m\u00e9s valoren \u00e9s el poc impacte que posar la rentadora tindr\u00e0 en el medi ambient.<\/p>\n

En qualsevol cas \u00e9s gratificant saber que pel simple fet d’escollir una alternativa de consum diferent al convencional, a m\u00e9s de cobrir la teva necessitat de neteja, est\u00e0s generant el m\u00ednim impacte possible en l’entorn. Tot granet de sorra suma.<\/p>\n

Moltes persones associen l’olor a la neteja en el rentat de les peces de roba. Cal que faci olor? A qu\u00e8 \u00e9s degut una olor o un altre?<\/strong><\/p>\n

\u00c9s molt habitual pensar que com m\u00e9s perfumat m\u00e9s net est\u00e0; i \u00e9s fals.<\/p><\/blockquote>\n

Els perfums dels productes de neteja s\u00f3n ingredients que no tenen altra funci\u00f3 que perfumar. Per aix\u00f2 \u00e9s molt important que aquest ingredient sigui d’origen natural per evitar ingredients petroqu\u00edmics. Fins i tot quan es tracta d’un oli essencial, no conv\u00e9 abusar d’ell ja que en ocasions pot contenir al\u00b7l\u00e8rgens en la seva pr\u00f2pia composici\u00f3.<\/p>\n

Els productes ecol\u00f2gics en general estan menys perfumats que els convencionals, i en moltes ocasions les aromes d’un mateix producte poden variar. El fet que la composici\u00f3, tant de l’oli essencial com del producte de neteja, sigui d’origen vegetal fa que puguin produir-se variacions que poden arribar a alterar l’aroma final del producte. L’important \u00e9s que el consumidor de productes ecol\u00f2gics coneix cada vegada m\u00e9s aquestes caracter\u00edstiques i en lloc de veure-ho com un problema, ho valora positivament.<\/p>\n

Bio Eco Actual Abril 2017<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Mara Beltrán, (Castelló de la Plana, 1982). Llicència en Publicitat i Relacions Públiques y Marketing. quarta generació al capdavant de Jabones Beltrán a càrrec de la Direcció Comercial, empresa capdavantera que fabrica sabons tradicionals i ecològics d’alta qualitat des de 1922, especialitzada en fabricar sabons i detergents respectuosos amb les persones i el medi ambient<\/p>\n","protected":false},"author":419,"featured_media":15173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7165,7189,7173],"tags":[5645,5646,5647,4090,5644,5643],"class_list":["post-15175","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cosmetica-natural","category-neteja-ecologica","category-professional","tag-entrevista-mara-beltran","tag-jabon-ecologico","tag-jabon-natural","tag-jabones-beltran","tag-jabones-beltran-entrevista","tag-mara-beltran"],"yoast_head":"\nEntrevista a Mara Beltr\u00e1n, quarta generaci\u00f3 de Jabones Beltr\u00e1n - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/ca\/2017\/03\/27\/entrevista-a-mara-beltran-quarta-generacio-de-jabones-beltran\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Mara Beltr\u00e1n, quarta generaci\u00f3 de Jabones Beltr\u00e1n\" \/>\n<meta property=\"og:description\" content=\"Mara Beltrán, (Castelló de la Plana, 1982). 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