{"id":16707,"date":"2017-05-03T20:06:12","date_gmt":"2017-05-03T20:06:12","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2017\/05\/03\/etiquetas-alimentarias-color\/"},"modified":"2018-02-02T12:17:37","modified_gmt":"2018-02-02T10:17:37","slug":"etiquetes-alimentaries-tot-color","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2017\/05\/03\/etiquetes-alimentaries-tot-color\/","title":{"rendered":"Etiquetes aliment\u00e0ries a tot color"},"content":{"rendered":"

Aquest passat mes d’abril ha entrat en vigor a Fran\u00e7a el nou etiquetatge sem\u00e0for.<\/strong> La ministra de Sanitat, Marisol Touraine ha presentat aquest nou format anomenat Nutri-Score, el qual adopta un codi de color d’acord amb la qualitat dels aliments.
\n<\/p>\n

El seu objectiu \u00e9s millorar la informaci\u00f3 als consumidors i disminuir el consum de productes amb alt contingut de greix, sal i sucre.<\/strong> Aquest etiquetatge ser\u00e0 opcional, la normativa europea no permet que sigui obligatori. Per\u00f2 el Ministeri t\u00e9 la intenci\u00f3 d’aprovar “una ordre perqu\u00e8 els fabricants puguin posar el logotip sobre els paquets en les prestatgeries dels supermercats”.<\/p>\n

Una cosa similar ja passa en altres pa\u00efsos del nostre entorn com des de fa anys al Regne Unit o pa\u00efsos com Xile que l’estiu passat va aprovar un reglament perqu\u00e8 tots aquells aliments alts en calories, sucres, sodi i greixos saturats, tinguin un advertiment a la cara principal del seu env\u00e0s on s’informi sobre l’alt contingut d’aquests nutrients. Aix\u00f2 s’ha realitzat a trav\u00e9s d’un logotip impr\u00e8s: un oct\u00e0gon, de fons negre i lletres blanques, amb la llegenda “Alt en” semblant a un signe “STOP”. A m\u00e9s, a les escoles es prohibir\u00e0 la venda d’aquests productes.<\/p>\n

Per qu\u00e8 \u00e9s tan important adoptar aquest tipus d’etiquetatge sem\u00e0for?<\/h3>\n

Els resultats de diversos estudis indiquen que actualment les etiquetes sovint aporten m\u00e9s opacitat que transpar\u00e8ncia al sistema alimentari. Aix\u00f2 dificulta enormement la presa de decisions raonades al voltant del producte en q\u00fcesti\u00f3. I aix\u00f2 \u00e9s degut no nom\u00e9s a les caracter\u00edstiques d’aquestes dades, en termes de format i terminologia emprada, sin\u00f3 tamb\u00e9, i principalment, per la quantitat i varietat de dades present en les etiquetes, que tendeixen a desorientar m\u00e9s que informar a qui consumeix. Una situaci\u00f3 que s’accentua especialment quan apareixen segells que suposadament garanteixen les qualitats espec\u00edfiques d’un aliment o quan les persones consumidores es creuen amb una potent campanya publicit\u00e0ria en la qual s’aconsegueix que aquestes els dipositin bona part de la seva confian\u00e7a.<\/p>\n

En aquest punt cal recordar que una condici\u00f3 necess\u00e0ria per garantir el seu dret a la salut \u00e9s que les persones consumidores disposin d’informaci\u00f3 efica\u00e7 que els permeti triar adequadament els aliments que van a consumir, de manera que la dieta que configuren sigui saludable. Aix\u00f2 \u00e9s justament el que no s’est\u00e0 complint.<\/p>\n

\"\"<\/a><\/p>\n

Sabem a m\u00e9s que mentre que moltes persones consumidores dediquen temps, esfor\u00e7 i diners tractant de canviar la seva dieta, la majoria de les nostres conductes aliment\u00e0ries es produeixen, en realitat, sense pensar. Les decisions que marquen els nostres h\u00e0bits alimentaris s\u00f3n majorit\u00e0riament r\u00e0pides, cognitivament “frugals”, inconscients i autom\u00e0tiques. Una persona comuna pren al voltant de 226 decisions di\u00e0ries directament relacionades amb la seva alimentaci\u00f3, quan se li pregunta, en canvi, diu que en pren una mitjana de 14,4. \u00c9s a dir, la immensa majoria s\u00f3n inconscients i molt r\u00e0pides.<\/p>\n

Per tant no \u00e9s casualitat que les estad\u00edstiques i les enquestes sobre l’etiquetatge actual diguin el que diuen: que no s’entenen, que no es llegeixen o, fins i tot, que, encara que el consumidor hagi dedicat minuts a llegir-les i tingui la capacitat de entendre-les, segueixi optant per les opcions menys saludables.<\/p>\n

Per aquest motiu necessitem tamb\u00e9 a casa nostra una regulaci\u00f3<\/strong> com l’aplicada a Fran\u00e7a que superi l’actual normativa europea que \u00e9s clarament inefica\u00e7. Aquesta normativa europea es tracta d’un reglament aprovat el 2011, on despr\u00e9s de dos anys de dures pressions per part de la ind\u00fastria aliment\u00e0ria, finalment es va aprovar. Les negociacions es van realitzar durant l’any 2010 i encara avui dia \u00e9s recordada com la major operaci\u00f3 de pressi\u00f3 corporativa exercida mai sobre el Parlament Europeu. Les eurodiputades recorden que el dia de la votaci\u00f3 van apar\u00e8ixer les instruccions de vot negatiu sobre els seus escons, disposades all\u00e0 per la CIAA (Confederaci\u00f3 de la Ind\u00fastria d’Aliments i Begudes de la Uni\u00f3 Europea). Algunes diputades fins i tot van donar per fet que era documentaci\u00f3 oficial dels seus partits.<\/p>\n

Saben perfectament el que diuen tots els estudis que coincideixen que sistemes intu\u00eftius i adaptats a la compra com l’etiquetatge sem\u00e0for tenen una alta taxa d’efic\u00e0cia, la qual cosa \u00e9s una mala not\u00edcia per a la gran ind\u00fastria aliment\u00e0ria.<\/p>\n

I a Espanya, llavors?<\/h3>\n

Doncs per ara res de res. B\u00e9 s\u00ed, el nostre Govern segueix fidelment els arguments de la ind\u00fastria aliment\u00e0ria amb arguments que s\u00f3n realment sorprenents. En una de les seves \u00faltimes declaracions sobre el tema (en mar\u00e7 2016), la ministra d’Agricultura, Alimentaci\u00f3 i Medi Ambient, Isabel Garc\u00eda Tejerina: “no est\u00e0 d’acord amb aquest tipus de sem\u00e0fors, que classifiquen amb un color vermell, groc o verd a els aliments, per ser m\u00e9s o menys saludables, en funci\u00f3 del seu contingut en greix, sucre o sal”.<\/em><\/p>\n

Lamentablement el Ministeri oblida que en els \u00faltims anys a l’Estat espanyol s’ha incrementat molt considerablement el consum d’aquests nutrients cr\u00edtics. Tot i que la immensa majoria de la poblaci\u00f3 sap que cal reduir-lo, aquest no fa altra cosa que augmentar.<\/p>\n

Tan sols un 30% del que gastem en alimentaci\u00f3 es destina a aliments frescos, la resta \u00e9s alimentaci\u00f3 procesada<\/p><\/blockquote>\n

Oblida a m\u00e9s que en el cas d’Espanya, es constata que el principal factor de risc que est\u00e0 reduint la salut de la poblaci\u00f3, \u00e9s l’alimentari, que som segons l’OCDE el primer pa\u00eds de la Uni\u00f3 Europea en taxa d’obesitat infantil i el segon del m\u00f3n darrere dels EUA, que 1 de cada 4 morts est\u00e0 relacionada amb la mala alimentaci\u00f3 i que el 20% del pressupost p\u00fablic de salut es destina a malalties derivades d’aquesta mala alimentaci\u00f3.<\/p>\n

La pregunta \u00e9s \u00f2bvia. Si aquest sistema funciona, si ho recomana l’OMS, si \u00e9s legal, per qu\u00e8 no s’implementa a casa nostra?<\/strong> Ser\u00e0 un simple oblit? o ser\u00e0 que hi ha interessos de grups empresarials per damunt de la salut dels ciutadans?<\/p>\n

\"logo<\/a>Autor:\u00a0<\/em><\/strong>Javier Guzm\u00e1n, director de VSF Justicia Alimentaria Global
\n<\/a><\/em>Bio Eco Actual Maig 2017<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Aquest passat mes d’abril ha entrat en vigor a França el nou etiquetatge semàfor. La ministra de Sanitat, Marisol Touraine ha presentat aquest nou format anomenat Nutri-Score, el qual adopta un codi de color d’acord amb la qualitat dels aliments.<\/p>\n","protected":false},"author":1,"featured_media":16699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[],"class_list":["post-16707","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat"],"yoast_head":"\nEtiquetes aliment\u00e0ries a tot color - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Aquest passat mes d'abril ha entrat en vigor a Fran\u00e7a el nou etiquetatge sem\u00e0for. 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