{"id":17443,"date":"2017-05-31T17:13:57","date_gmt":"2017-05-31T15:13:57","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=17443\/"},"modified":"2022-12-28T14:13:38","modified_gmt":"2022-12-28T13:13:38","slug":"vrai-pioners-alimentacio-ecologica","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2017\/05\/31\/vrai-pioners-alimentacio-ecologica\/","title":{"rendered":"Vrai. Pioners en alimentaci\u00f3 ecol\u00f2gica"},"content":{"rendered":"

Vrai \u00e9s la marca l\u00edder de iogurts i postres ecol\u00f2gics, elaborats amb llet de vaca, cabra i ovella, i amb soja ecol\u00f2gica.<\/p>\n

Pertany a la companyia Triballat Noyal<\/a>, una empresa familiar que perdura des de fa tres generacions, i la seu es troba a la Bretanya Francesa, envoltada d’extensos prats i granges ecol\u00f2giques.<\/p>\n

“Vrai” en franc\u00e8s significa “veritat”<\/strong>. I d’aquest principi neix el seu comprom\u00eds amb els productes ecol\u00f2gics “de veritat”: respecte per les receptes tradicionals, saber fer, una rigorosa selecci\u00f3 d’ingredients, innovaci\u00f3 permanent…<\/p>\n

Per VRAI, el desenvolupament sostenible \u00e9s una obligaci\u00f3 de tots: persones i empreses hem protegir el llegat que rebem<\/p><\/blockquote>\n

Aix\u00ed, la companyia ha posat en marxa una iniciativa de desenvolupament sostenible, “Green Attitude”<\/strong>, que t\u00e9 en compte consideracions mediambientals, econ\u00f2miques i socials.<\/p>\n

\u2022 D\u00f3na suport als productors locals i afavoreix el comer\u00e7 just
\n\u2022 Es compromet amb la reducci\u00f3 de les emissions de CO2 tant en l’elaboraci\u00f3 dels seus productes com en el proc\u00e9s de transport
\n\u2022 Fes servir energies renovables, controla la gesti\u00f3 de l’aigua i aplica criteris mediambientals
\n\u2022 Inverteix en projectes i instal\u00b7lacions per reduir al m\u00e0xim els residus (fins a un 91%)
\n\u2022 El 2013 va crear l’Institut Olga Triballat<\/strong>, la finalitat \u00e9s l’alimentaci\u00f3 al servei d’una salut sostenible, tant de l’\u00e9sser hum\u00e0 com del planeta<\/p>\n

Una llarga tradici\u00f3 ecol\u00f2gica<\/h3>\n

La hist\u00f2ria de la companyia \u00e9s la hist\u00f2ria de la fam\u00edlia Triballat. Una fam\u00edlia precursora de la defensa del medi ambient, que fa m\u00e9s de 40 anys va comen\u00e7ar a impulsar l’agricultura ecol\u00f2gica com a forma de respecte a la vida animal, vegetal i humana. S\u00f3n els pioners en l’elaboraci\u00f3 de productes ecol\u00f2gics amb base de llet i soja.<\/strong><\/p>\n

El naixement de l’empresa es remunta a 1951<\/strong>, any en qu\u00e8 el matrimoni de Maxime i Olga Triballat comen\u00e7a a treballar en l’elaboraci\u00f3 de productes lactis des d’un enfocament empresarial familiar, orientat cap a la qualitat i la producci\u00f3 artesana<\/strong>.<\/p>\n

El 1964, la segona generaci\u00f3 impulsa un sistema d’explotaci\u00f3 de l’agricultura respectu\u00f3s amb el medi ambient. Aquest desig d’una producci\u00f3 neta i ecol\u00f2gica provocar\u00e0 el naixement, el 1975, de les primeres produccions amb llet ecol\u00f2gica.<\/p>\n

El 1995, la tercera generaci\u00f3 de la fam\u00edlia Triballat, a trav\u00e9s d’aliances amb els productors de llet ecol\u00f2gica, llan\u00e7a la primera gamma de iogurts i postres ecol\u00f2gics sota la marca Vrai.<\/strong><\/p>\n

Vrai es comercialitza a Espanya des de l’any 1999, i compta a m\u00e9s amb una f\u00e0brica especialitzada en l’elaboraci\u00f3 de iogurts amb llet de cabra ecol\u00f2gica situada a Moratalla (M\u00farcia).<\/p>\n

\"Vrai<\/a><\/p>\n

Pioners tamb\u00e9 en la certificaci\u00f3 ecol\u00f2gica<\/h3>\n

Triballat va prendre la iniciativa de crear un certificat de qualitat per promoure el desenvolupament de l’agricultura ecol\u00f2gica a Fran\u00e7a, aix\u00ed com la redacci\u00f3 de les primeres especificacions org\u00e0niques d’agricultura i la creaci\u00f3 de la Setrabio (Uni\u00f3 Europea dels Processadors d’Agricultura Org\u00e0nica). Iniciatives que portaran a la creaci\u00f3 de l’etiqueta de certificat d’Agricultura Ecol\u00f2gica AB<\/strong> (Agriculture Biologique<\/em>).<\/p>\n

Aix\u00ed mateix, la companyia forma part d’1% FOR THE PLANET<\/strong>, una xarxa global d’empreses i particulars que treballen conjuntament per un planeta saludable.<\/p>\n

L\u00edder del mercat de productes frescos ecol\u00f2gics<\/h3>\n

Triballat Noyal produeix i comercialitza un total de 16 marques en m\u00e9s de 20 pa\u00efsos. Iogurts, begudes de soja, postres lactis, mantega, una gran varietat de formatges i cremes, plats preparats vegetals i productes nutricionals innovadors. Compta amb m\u00e9s de 950 col\u00b7laboradors locals i 17 centres de producci\u00f3, a Fran\u00e7a (15), It\u00e0lia (1) i Espanya (1).<\/p>\n

Les seves principals activitats s\u00f3n l’alimentaci\u00f3 ecol\u00f2gica<\/strong> (des de 1975 col\u00b7labora estretament amb el m\u00f3n agr\u00edcola), els formatges<\/strong> (de llet ecol\u00f2gica de vaca, d’ovella o de cabra, tots amb Denominaci\u00f3 d’Origen Controlada), l’alimentaci\u00f3 vegetal<\/strong> (una completa gamma especialitzada en aliments de soja) i la nutrici\u00f3<\/strong> (compta amb un eficient laboratori d’investigaci\u00f3 per desenvolupar f\u00f3rmules diet\u00e8tiques innovadores).<\/p>\n

Per a m\u00e9s informaci\u00f3 sobre Vrai visiti www.vrai.es<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Vrai és la marca líder de iogurts i postres ecològics, elaborats amb llet de vaca, cabra i ovella, i amb soja ecològica.<\/p>\n","protected":false},"author":1,"featured_media":17440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5224],"tags":[],"class_list":["post-17443","post","type-post","status-publish","format-standard","has-post-thumbnail","category-el-nou-ca"],"yoast_head":"\nVrai. Pioners en alimentaci\u00f3 ecol\u00f2gica - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Vrai \u00e9s la marca l\u00edder de iogurts i postres ecol\u00f2gics, elaborats amb llet de vaca, cabra i ovella, i amb soja ecol\u00f2gica. 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