{"id":17980,"date":"2017-06-29T19:54:59","date_gmt":"2017-06-29T17:54:59","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=17980\/"},"modified":"2018-02-02T12:17:34","modified_gmt":"2018-02-02T10:17:34","slug":"entrevista-tomas-barriach-co-director-doleander","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2017\/06\/29\/entrevista-tomas-barriach-co-director-doleander\/","title":{"rendered":"Entrevista a Tom\u00e0s Barriach, co-director d’Oleander"},"content":{"rendered":"

Tom\u00e0s Barriach<\/strong>, (Reus, 1984), enginyer industrial, forma part de la segona generaci\u00f3 al capdavant de l’empresa amb la seva germana Anna. Tots dos viuen l’alimentaci\u00f3 ecol\u00f2gica des de la seva inf\u00e0ncia com una forma de vida, dirigint Oleander S.A<\/a>.<\/p>\n

Aliments Biol\u00f2gics, allunyats de les f\u00f3rmules obsoletes del mercantilisme. Han sabut progressar amb un triple comprom\u00eds: l’harmonia amb el productor, amb el producte i amb el consumidor, a Oleander el concepte comer\u00e7 just no \u00e9s una etiqueta.<\/p>\n

Si et poguessis escapar a un concert aquest estiu, a qui t’agradaria veure?<\/strong><\/p>\n

Posats a triar, et diria Daft Punk per\u00f2 em temo que fa deu anys que no donen cap directe… Amb la calor de l’estiu qualsevol ritme caribeny com Toots and the Maytals o els Specials. Sempre que vaig a algun dels seus concerts surto satisfet, amb un somriure a la cara i cansat, o sigui que el ritme est\u00e0 assegurat.<\/p>\n

Creus que es pot menjar b\u00e9 i ecol\u00f2gic anant de marxa?<\/strong><\/p>\n

Cal intentar-ho almenys! La veritat \u00e9s que no sempre tenim prop establiments on s’ofereixi alimentaci\u00f3 ecol\u00f2gica per\u00f2 a poc a poc va canviant la tend\u00e8ncia i \u00e9s m\u00e9s la gent que es compromet amb l’alimentaci\u00f3 sana i sostenible. El que no falla mai al dia seg\u00fcent d’una nit de festa \u00e9s un bon suc de fruita i un plat de pasta ecol\u00f2gica.<\/p>\n

Per qu\u00e8 millor triar aliments lliures de pesticides i d’organismes manipulats gen\u00e8ticament?<\/strong><\/p>\n

Primer per salut i despr\u00e9s per sostenibilitat i respecte.<\/p>\n

A ning\u00fa li agrada la idea que el seu cos es converteixi en un magatzem de residus t\u00f2xics derivats de pesticides i fertilitzants i en alimentaci\u00f3 convencional s’ha arribat al l\u00edmit: monocultius que impedeixen l’equilibri natural de l’ecosistema, tractaments “preventius” descontrolats i els fertilitzants! A difer\u00e8ncia dels pesticides, els fertilitzants no estan tan presents en les preocupacions dels mitjans de comunicaci\u00f3 (exceptuant Bio Eco Actual, \u00e9s clar) i per tant, en les del consumidor i tenen una pres\u00e8ncia terrible en les pr\u00e0ctiques de l’agricultura i ramaderia convencionals. A tot aix\u00f2 li afegim que l’agricultura ecol\u00f2gica respecta la sostenibilitat del territori i els actors que intervenen i l’elecci\u00f3 per aquesta classe d’aliments est\u00e0 clar\u00edssima!<\/p>\n

Explica’ns en qu\u00e8 es basa el triple comprom\u00eds d’Oleander amb el productor, amb el producte i amb el consumidor<\/strong><\/p>\n

Oleander fa 25 anys aquest 2017. Aix\u00f2 s’ha aconseguit des del respecte al productor, al producte i al consumidor. Joan (gerent de Oleander fins fa 6 mesos) ho sabia i tant la meva germana Anna, jo, com la resta de l’equip, tenim clar l’important que \u00e9s mantenir aquesta mentalitat sense oblidar l’evoluci\u00f3 obligada que tota empresa ha d’afrontar. La nostra \u00e8tica professional ens mostra que respectant al productor permetem que el producte sigui de la qualitat \u00f2ptima al preu just sense oblidar-nos d’un factor fonamental a l’hora de respectar el consumidor: assegurar que un producte ecol\u00f2gic sigui ecol\u00f2gic. El boom del sector ecol\u00f2gic no hauria de permetre que s’actu\u00ef de forma poc transparent. Recorrent al t\u00f2pic: el temps posar\u00e0 a cadasc\u00fa al seu lloc.<\/p>\n

Si poguessis triar, amb que et quedaries \u00bfamb una llavor o amb un Ferrari?<\/strong><\/p>\n

A veure, plantejat aix\u00ed amb el Ferrari, no ser\u00e9 hip\u00f2crita! Per\u00f2 si em dones a triar entre un m\u00f3n sostenible i responsable o el luxe personal, em quedo amb la primera opci\u00f3. Hem de posar el nostre gra de sorra per millorar com a societat i si cal fer algun sacrifici, doncs que sigui per b\u00e9.<\/p>\n

Per qu\u00e8 est\u00e0 augmentant el veganisme entre els m\u00e9s joves?<\/strong><\/p>\n

Crec que tamb\u00e9 el veganisme augmenta entre la gent gran, em d\u00f3na aquesta sensaci\u00f3 … Al final \u00e9s un tema de consci\u00e8ncia, una petita revoluci\u00f3, amb les bases del respecte als animals, la salut i la sostenibilitat i \u00e9s possible que els joves, sent conscients d’aquest m\u00f3n tan agressiu on vivim i del futur que els espera, vulguin aportar el seu granet per canviar aquest model.<\/p>\n

Bio Eco Actual Juliol-Agost 2017<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tomàs Barriach, (Reus, 1984), enginyer industrial, forma part de la segona generació al capdavant de l’empresa amb la seva germana Anna. 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