{"id":1952,"date":"2014-04-21T09:30:59","date_gmt":"2014-04-21T09:30:59","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2014\/04\/21\/comerc-just-part-ii-una-cadena-rentable-al-servei-de-les-personas-per-marta-gandarillas-periodista\/"},"modified":"2025-06-23T18:03:14","modified_gmt":"2025-06-23T16:03:14","slug":"comerc-just-part-ii-una-cadena-rentable-al-servei-de-les-personas-per-marta-gandarillas-periodista","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2014\/04\/21\/comerc-just-part-ii-una-cadena-rentable-al-servei-de-les-personas-per-marta-gandarillas-periodista\/","title":{"rendered":"Comer\u00e7 Just, part II: Una cadena rendible al servei de les persones, per Marta Gandarillas, periodista"},"content":{"rendered":"<p style=\"text-align: left;\">En aquesta &#8220;era del consumisme&#8221;, potser la crisi estigui sent l \u201coportunitat&#8221; per, entre altres coses, fer-nos m\u00e9s conscients, com a consumidors. I \u00e9s que, cada vegada, hi ha m\u00e9s gent interessada en saber qu\u00e8 consumim, per qu\u00e8, qui decideix el que consumim i quines conseq\u00fc\u00e8ncies t\u00e9.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\">Com ja vam comen\u00e7ar a tractar en el n\u00famero anterior, en aquestes q\u00fcestions porten treballant m\u00e9s de vint anys totes les organitzacions i entitats involucrades en el Comer\u00e7 Just. La seva experi\u00e8ncia demostra que \u00e9s possible una altra economia en la que, sense renunciar a la rendibilitat econ\u00f2mica, s&#8217;atengui a valors com la just\u00edcia social,<br \/>\nla solidaritat, la cooperaci\u00f3, la participaci\u00f3 i el respecte al medi ambient.<\/p>\n<p style=\"text-align: justify;\">A Espanya, el caf\u00e8 \u00e9s el producte de comer\u00e7 just m\u00e9s venut. Segons l&#8217;\u00faltim informe de la\u00a0<a href=\"http:\/\/comerciojusto.org\/\" target=\"_blank\" rel=\"noopener\">Coordinadora Estatal de Comercio Justo<\/a> (CECJ), representa el 40&#8217;4 % del total de les vendes en alimentaci\u00f3 de Comer\u00e7 Just. El segueixen el cacau i el sucre.<\/p>\n<p style=\"text-align: justify;\">Sabem a m\u00e9s que, el caf\u00e8 \u00e9s la segona mercaderia que m\u00e9s es comercialitza al m\u00f3n, despr\u00e9s del petroli. Cada dia es beuen al m\u00f3n, m\u00e9s de 1600 milions de tasses de caf\u00e8. M\u00e9s de 125 milions de persones viuen del seu cultiu, i d&#8217;ells, uns 25 milions s\u00f3n petits productors que estan distribu\u00efts per m\u00e9s de 50 pa\u00efsos del m\u00f3n. No obstant aix\u00f2, tot i l&#8217;expansi\u00f3 d&#8217;aquest mercat, les fam\u00edlies productores amb prou feines poden sobreviure. Les grans multinacionals i els seus intermediaris paguen a aquests productors uns preus que, en molts casos, estan per sota del cost de producci\u00f3 i s\u00f3n unes quantitats tan escasses que no cobreixen les seves necessitats b\u00e0siques. En aquest sentit, el Comer\u00e7 Just permet a camperols i artesans, la possibilitat de millorar els seus ingressos, les seves condicions de vida i les de les seves comunitats. Ells s\u00f3n la primera baula de la cadena de Comer\u00e7 Just.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 12pt;\"><strong>&#8220;\u2026joves que poden estudiar gr\u00e0cies a una beca, dones que ja poden decidir sobre la seva vida, nens que aprenen a llegir\u2026&#8221;<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">La \u00a0segona \u00a0baula la constitueixen les importadores que s\u00f3n les Ong &#8216;s i les empreses que compren als productors desfavorits per despr\u00e9s vendre a les botigues de Comer\u00e7 Just o a cadenes convencionals . A m\u00e9s de pagar un preu m\u00e9s just als productors, pre-financen, estableixen contractes anuals i els assessoren per millorar la qualitat del producte i l&#8217;explotaci\u00f3. A m\u00e9s, realitzen activitats de sensibilitzaci\u00f3 i pressi\u00f3 pol\u00edtica. Idees, Setem, Alternativa3, Interm\u00f3n Oxfam&#8230; s\u00f3n algunes de les organitzacions que van ser pioneres a Espanya en l&#8217;\u00e0mbit del Comer\u00e7 Just.<\/p>\n<p style=\"text-align: justify;\">En el tema del caf\u00e8, Alternativa3, cooperativa que elabora productes ecol\u00f2gics de Comer\u00e7 Just, va ser la primera a introduir al 1995, la primera Torradora de caf\u00e8 de Comer\u00e7 Just d&#8217;Espanya. Com ens explica la seva responsable de comunicaci\u00f3 i m\u00e0rqueting, Gemma Guinot, <em>&#8220;importem caf\u00e8 verd de cooperatives de molt diverses proced\u00e8ncies: Col\u00f2mbia, Costa Rica, Per\u00fa, Brasil, Tanz\u00e0nia, Uganda&#8230; i, amb la torradora, controlem tot el proc\u00e9s d&#8217;elaboraci\u00f3 des del\u00a0 gra verd\u201d<\/em>.<\/p>\n<p style=\"text-align: justify;\">La tercera baula de la cadena s\u00f3n les botigues de Comer\u00e7 Just i en els \u00faltims anys, tamb\u00e9 les botigues d&#8217;alimentaci\u00f3 ecol\u00f2gica, herbolaris&#8230; i grans superf\u00edcies d&#8217;alimentaci\u00f3, en les que, afortunadament, ja trobem molts d&#8217;aquests productes amb el seu segell de certificaci\u00f3.<\/p>\n<p style=\"text-align: justify;\">Com diu Interm\u00f3n Oxfam en una de les campanyes, &#8220;a m\u00e9s de nodrir hi ha aliments que canvien vides&#8221;. Els consumidors som l&#8217;\u00faltima baula de la cadena. Amb les nostres tasses de caf\u00e8, de cacau o de qualsevol aliment o producte de Comer\u00e7 Just estem participant en moltes hist\u00f2ries humanes: joves que poden estudiar gr\u00e0cies a una beca, dones que ja poden decidir sobre la seva vida, nens que aprenen a llegir&#8230; comunitats senceres que poden millorar les seves condicions, tirar endavant i portar una vida digna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En aquesta &ldquo;era del consumisme&rdquo;, potser la crisi estigui sent l &ldquo;oportunitat&rdquo; per, entre altres coses, fer-nos m&eacute;s conscients, com a consumidors. I &eacute;s que, cada vegada, hi ha m&eacute;s gent interessada en saber qu&egrave; consumim, per qu&egrave;, qui decideix el que consumim i quines conseq&uuml;&egrave;ncies t&eacute;.<\/p>\n","protected":false},"author":3,"featured_media":1684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7172],"tags":[1814,289,1591,290,1590,1067,157,1815,1816],"class_list":["post-1952","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comerc-just","tag-cadena","tag-comercio","tag-gandarillas","tag-justo","tag-marta","tag-periodista","tag-personas","tag-rentable","tag-servicio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comer\u00e7 Just, part II: Una cadena rendible al servei de les persones, per Marta Gandarillas, periodista - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2014\/04\/21\/comercio-justo-parte-ii-una-cadena-rentable-al-servicio-de-las-personas-por-marta-gandarillas-periodista\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comer\u00e7 Just, part II: Una cadena rendible al servei de les persones, per Marta Gandarillas, periodista\" \/>\n<meta property=\"og:description\" content=\"En aquesta &ldquo;era del consumisme&rdquo;, potser la crisi estigui sent l &ldquo;oportunitat&rdquo; per, entre altres coses, fer-nos m&eacute;s conscients, com a consumidors. 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