{"id":19702,"date":"2017-11-13T18:19:59","date_gmt":"2017-11-13T16:19:59","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=19702\/"},"modified":"2017-11-13T18:19:59","modified_gmt":"2017-11-13T16:19:59","slug":"entrevista-joaquin-beltran-jabones-beltran-95-anys-fabricant-saboneria-artesana","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2017\/11\/13\/entrevista-joaquin-beltran-jabones-beltran-95-anys-fabricant-saboneria-artesana\/","title":{"rendered":"Entrevista a Joaqu\u00edn Beltr\u00e1n. Jabones Beltr\u00e1n: 95 anys fabricant saboneria artesana"},"content":{"rendered":"

Entrevistem a Joaqu\u00edn Beltr\u00e1n<\/strong>, tercera generaci\u00f3 de\u00a0Jabones Beltr\u00e1n<\/a>, empresa pionera que fabrica sabons tradicionals i ecol\u00f2gics d’alta qualitat des de 1922, especialitzada en fabricar sabons i detergents respectuosos amb les persones i el medi ambient.<\/p>\n

Joaqu\u00edn Beltr\u00e1n Beltr\u00e1n \u00e9s gerent de Jabones Beltr\u00e1n, per\u00f2 sobretot \u00e9s saboner. N\u00e9t del fundador de l’empresa, ha estat pe\u00e7a clau de l’evoluci\u00f3 i creixement d’aquest negoci familiar gr\u00e0cies a la seva llarga experi\u00e8ncia i la seva passi\u00f3 per aquest ofici.<\/p>\n

<\/p>\n

Per qu\u00e8 la fam\u00edlia Beltr\u00e1n crea una f\u00e0brica de sab\u00f3 a 1922?<\/strong><\/p>\n

A primers de segle moltes fam\u00edlies es fabricaven el seu propi sab\u00f3 a les llars. El sab\u00f3 era, cada vegada m\u00e9s, un b\u00e9 de primera necessitat i la demanda d’aquest augmentava. Va ser llavors quan la fam\u00edlia va decidir emprendre la fabricaci\u00f3 de sabons a nivell industrial.<\/p>\n

Durant aquest “gaireb\u00e9 un segle”, segur que hi ha moments destacats, positius i negatius, que han marcat un abans i un despr\u00e9s en l’empresa, quins s\u00f3n els primers que et v\u00e9nen a la ment?<\/strong><\/p>\n

Com negatiu, recordo an\u00e8cdotes de les dificultats que va tenir l’empresa per fabricar durant la guerra civil, l’escassetat de mat\u00e8ries primeres va fer molt complicat produir i distribuir els sabons. Com positiu, el trasllat de la f\u00e0brica a Castell\u00f3 en el 45 on ja l’empresa va comen\u00e7ar el seu creixement i expansi\u00f3 m\u00e9s professional. Igualment el trasllat en els 90 a una nova nau m\u00e9s gran a Almassora, que ens permetia seguir creixent i ampliant instal\u00b7lacions i producci\u00f3.<\/p>\n

Una altra fita molt important en la hist\u00f2ria de l’empresa va ser la decisi\u00f3 que van prendre els meus avis (fundadors) de continuar fabricant sabons tradicionals en lloc de detergents sint\u00e8tics quan van sorgir les primeres rentadores; fet que va marcar la l\u00ednia de negoci i estrat\u00e8gia actual de l’empresa.<\/p>\n

Com percep Joaqu\u00edn, el seu pare i fill del fundador, els canvis que han tingut lloc a l’empresa en els \u00faltims anys?<\/strong><\/p>\n

El nostre creixement i adaptaci\u00f3 ha estat sempre molt progressiu de manera que els canvis els ha anat assimilant sempre bastant b\u00e9. El que s\u00ed que li segueix cridant molt l’atenci\u00f3 al meu pare \u00e9s la gran quantitat de diferents refer\u00e8ncies que avui dia tenim a comparaci\u00f3 d’fa pr\u00e0cticament una d\u00e8cada. Hem passat de tenir simplement la gamma Beltr\u00e1n de 5 refer\u00e8ncies de sabons tradicionals per rentar la roba (que sempre s’ha comercialitzat en drogueries), a diversificar i produir Beltr\u00e1n Vital, bioBel, Castalia i Essab\u00f3, i cadascuna d’elles amb nombroses refer\u00e8ncies.<\/p>\n

\"3<\/a>
3 generacions de Jabones Beltr\u00e1n. D’esquerra a dreta: Joaqu\u00edn, Iris, Joaqu\u00edn i Mara<\/figcaption><\/figure>\n

Hi ha projectes que es recorden amb especial afecte, quins destacaries com els m\u00e9s motivadors o que hagin suposat un repte per a l’empresa?<\/strong><\/p>\n

Sens dubte ha estat clau en la nostra traject\u00f2ria l’adaptaci\u00f3 i creaci\u00f3 de les marques amb certificaci\u00f3 ecol\u00f2gica. Seguint la filosofia de produir sabons naturals, la nostra missi\u00f3 actual \u00e9s seguir fabricant productes a for\u00e7a de saboneria natural d’alta qualitat i per\u00f2 a m\u00e9s amb garantia de certificaci\u00f3 ecol\u00f2gica. El 2011 va culminar el nostre primer projecte de treure al mercat la primera l\u00ednia nacional de sabons i detergents ecol\u00f2gics. Va ser un gran repte per a una petita empresa com la nostra ja que va suposar molt d’esfor\u00e7 d’investigaci\u00f3, adaptaci\u00f3 de f\u00f3rmules, tests, paperassa, auditories… Tamb\u00e9 va suposar el salt a la distribuci\u00f3 a nivell nacional, per la qual cosa vam haver de adaptar i millorar la capacitat productiva i log\u00edstica. Des de llavors hem desenvolupat i certificat nous productes per\u00f2 aconseguir treure al mercat bioBel va ser sens dubte un projecte molt especial i satisfactori.<\/p>\n

Com \u00e9s per a una empresa tan familiar com la teva, la conviv\u00e8ncia entre les diferents generacions que treballeu a l’empresa?<\/strong><\/p>\n

De vegades no \u00e9s f\u00e0cil treballar amb la fam\u00edlia, per\u00f2 en el nostre cas la conviv\u00e8ncia \u00e9s for\u00e7a bona. Jo vaig aprendre molt del meu pare i ara intento transmetre tot el que es les meves filles. Elles al seu torn em transmeten la seva visi\u00f3 i junts vam prendre ia les decisions m\u00e9s importants.<\/p>\n

Joaqu\u00edn, quins s\u00f3n els objectius o somnis que com a empresari et queden per complir?<\/strong><\/p>\n

El meu somni es compleix dia a dia veient que l’empresa creix i que les meves filles continuen amb la il\u00b7lusi\u00f3 de treballar a l’empresa que van crear la seva besavis.<\/p>\n

M\u00e1s informaci\u00f3n sobre Jabones Beltr\u00e1n en www.jabonesbeltran.com<\/a><\/strong><\/p>\n

Bio Eco Actual<\/em><\/strong>, informatiu mensual gratu\u00eft impr\u00e8s i digital 100% ecol\u00f2gic
\n<\/em>Bio Eco Actual Novembre 2017<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Entrevistem a Joaquín Beltrán, tercera generació de Jabones Beltrán, empresa pionera que fabrica sabons tradicionals i ecològics d’alta qualitat des de 1922, especialitzada en fabricar sabons i detergents respectuosos amb les persones i el medi ambient. Joaquín Beltrán Beltrán és gerent de Jabones Beltrán, però sobretot és saboner. Nét del fundador de l’empresa, ha estat peça […]<\/p>\n","protected":false},"author":1,"featured_media":19700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7189,7173],"tags":[],"class_list":["post-19702","post","type-post","status-publish","format-standard","has-post-thumbnail","category-neteja-ecologica","category-professional"],"yoast_head":"\nEntrevista a Joaqu\u00edn Beltr\u00e1n. 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