{"id":19979,"date":"2017-12-06T17:11:36","date_gmt":"2017-12-06T15:11:36","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=19979\/"},"modified":"2025-10-05T13:34:44","modified_gmt":"2025-10-05T11:34:44","slug":"ens-fixem-quan-comprem","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2017\/12\/06\/ens-fixem-quan-comprem\/","title":{"rendered":"En qu\u00e8 ens fixem quan comprem?"},"content":{"rendered":"

En qu\u00e8 ens fixem quan comprem? La majoria en el preu, en si \u00e9s light, o en la quantitat de sucre… Tamb\u00e9 haur\u00edem de fixar-nos en quines condicions estan produ\u00efts aquests productes, en si s\u00f3n d’origen ecol\u00f2gic, o si \u00e9s un producte local.
\n<\/p>\n

Per\u00f2, i si ja som consumidors habituals de productes locals i ecol\u00f2gics? Qu\u00e8 passa amb aquells que formen part de la nostra dieta i no es poden produir localment? Com el caf\u00e8, la xocolata, el sucre de canya, la quinoa … Haur\u00edem prescindir d’aquests productes?<\/p>\n

Consumir aquests productes de forma sostenible \u00e9s tan f\u00e0cil com fixar-se en si l’env\u00e0s del producte t\u00e9 un certificat de Comer\u00e7 Just. El tipus de comer\u00e7 que persegueix la just\u00edcia social als pa\u00efsos en vies de desenvolupament on es cultiven aquests aliments.<\/p>\n

L’objectiu final del Comer\u00e7 Just \u00e9s la just\u00edcia social<\/strong>, i aix\u00f2 s’aconsegueix a trav\u00e9s de di\u00e0leg, transpar\u00e8ncia, respecte i equitat en les relacions comercials. Per aix\u00f2 estan estipulats deu criteris que tota organitzaci\u00f3 de Comer\u00e7 Just ha de complir:<\/p>\n

    \n
  1. \n
      \n
    1. Salaris i condicions de treball dignes<\/li>\n
    2. No hi ha explotaci\u00f3 infantil<\/li>\n
    3. Igualtat entre dones i homes<\/li>\n
    4. Respecte pel medi ambient<\/li>\n
    5. Organitzacions participatives i democr\u00e0tiques<\/li>\n
    6. Relacions comercials estables i duradores<\/li>\n
    7. Dedicaci\u00f3 de part del benefici a sanitat, educaci\u00f3, etc. per a tota la comunitat<\/li>\n
    8. Pre-finan\u00e7ament per als productors<\/li>\n
    9. Productes de qualitat<\/li>\n
    10. Informaci\u00f3 als consumidors i consumidores<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Els protagonistes d’aquest moviment social i global s\u00f3n els petits productors i treballadors que viuen en pa\u00efsos en vies de desenvolupament que es troben en desavantatge econ\u00f2mic i social. D’aquesta manera el Comer\u00e7 Just el que aconsegueix \u00e9s fomentar el treball digne a trav\u00e9s d’unes pr\u00e0ctiques comercials justes en tota la cadena de producci\u00f3.<\/p>\n

      Per\u00f2 aquest tipus de comer\u00e7 \u00e8tic i conscient \u00e9s molt m\u00e9s que una forma de comercialitzar, ja que \u00e9s una contribuci\u00f3 tangible a la lluita contra la pobresa, el canvi clim\u00e0tic i la crisi econ\u00f2mica.<\/p>\n

      Promou pr\u00e0ctiques agr\u00edcoles sostenibles i respectuoses amb el medi ambient, fomenta la gesti\u00f3 responsable dels recursos naturals<\/p><\/blockquote>\n

      S\u2019incita els petits productors a obtenir la certificaci\u00f3 ecol\u00f2gica a m\u00e9s de la de Comer\u00e7 Just i se’ls d\u00f3na capacitaci\u00f3 sobre com mitigar el canvi clim\u00e0tic i adaptar-hi els seus cultius.<\/p>\n

      \"comercio<\/a><\/p>\n

      A Espanya porta m\u00e9s de 30 anys i en el 2016 es van facturar 40,5 milions d’euros a trav\u00e9s de la venda de productes de Comer\u00e7 Just, 5 milions m\u00e9s que l’any anterior, un augment del 15%. L’alimentaci\u00f3 \u00e9s la que lidera les vendes amb un 93%, amb el caf\u00e8 com a protagonista seguit del sucre, els dol\u00e7os i el cacau. La majoria de productes venuts (un 79%) tenien el segell Fairtrade en l’env\u00e0s, la certificaci\u00f3 m\u00e9s reconeguda a nivell mundial amb 1,6 milions de productors repartits en 1.240 organitzacions en 75 pa\u00efsos. Fairtrade compta amb dues garanties per als productors: el preu m\u00ednim i la prima Fairtrade. El preu m\u00ednim cobreix els costos d’una producci\u00f3 sostenible, d’aquesta manera els protegeix de les fluctuacions del mercat. La Prima Fairtrade \u00e9s uns diners extres que els mateixos productors decideixen en qu\u00e8 invertir-los, sol ser per a formaci\u00f3, sanitat, infraestructures o per fer la transici\u00f3 del cultiu convencional a l’ecol\u00f2gic.<\/p>\n

      Els productors tenen veu i vot a Fairtrade, ells decideixen sobre la seva producci\u00f3<\/strong>, el seu futur i sobre la seva organitzaci\u00f3, fins al punt que els pertany el 50% de l’organitzaci\u00f3 Fairtrade.<\/p>\n

      Com a consumidors tenim el poder de millorar milions de vides a trav\u00e9s de les nostres decisions de compra<\/p><\/blockquote>\n

      El Comer\u00e7 Just demostra que \u00e9s possible una major just\u00edcia en el comer\u00e7 mundial, destaca la necessitat de canviar les regles en les pr\u00e0ctiques convencionals de comer\u00e7 i mostra que \u00e9s possible prioritzar a les persones i tenir \u00e8xit.<\/p>\n

      En la nostra societat occidental resulta dif\u00edcil creure que un comer\u00e7 com aquest funcioni, per\u00f2 \u00e9s aix\u00ed i \u00e9s gr\u00e0cies a totes les persones que creuen i actuen per aix\u00f2. Creure en un m\u00f3n millor no \u00e9s suficient per a un canvi real, per a aix\u00f2 es necessiten persones compromeses que realment actu\u00efn.<\/p>\n

      Gandhi ja ho deia: “sigues el canvi que vulguis veure en el m\u00f3n”, i tenia molta ra\u00f3, ja que no podem esperar creuats de bra\u00e7os i deixar que les coses es resolguin soles, o que la just\u00edcia arribi per art de m\u00e0gia i deixi de existir l’explotaci\u00f3 laboral. Per poder aconseguir-ho hem de creure que podem canviar el m\u00f3n, per\u00f2 aquestes paraules resulten dif\u00edcils de portar a la pr\u00e0ctica. De vegades llancem la tovallola abans d’intentar-ho perqu\u00e8 aquesta societat capritxosa acostumada a “ho vull aqu\u00ed i ara”, no ens deixa veure els valors humans i reals que importen a l’hora de comprar.<\/p>\n

      Com a consumidors tenim el poder de millorar milions de vides a trav\u00e9s de les nostres decisions de compra. Si optem per un caf\u00e8 de Comer\u00e7 Just, els caficultors podran tenir un llit on dormir, menjar per a la seva fam\u00edlia i educaci\u00f3 escolar per als seus fills.<\/p>\n

      El Comer\u00e7 Just ho<\/strong> posa molt f\u00e0cil per a canviar el m\u00f3n, no cal assistir a manifestacions, ni lligar-se a arbres, simplement quan vagis a la compra fixa’t en l’env\u00e0s del que tries i pregunta’t: qu\u00e8 hi ha darrere d’aquest producte? Com s’ha produ\u00eft?<\/p>\n

      Autora:\u00a0<\/strong>Laura Perona S\u00e1nchez, Responsable de Comunicaci\u00f3 de Fairtrade Ib\u00e9rica<\/p>\n

      Bio Eco Actual<\/strong>, informatiu mensual gratu\u00eft impr\u00e8s i digital 100% ecol\u00f2gic
      \n<\/em>      Bio Eco Actual Desembre 2017<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      En què ens fixem quan comprem? La majoria en el preu, en si és light, o en la quantitat de sucre… També hauríem de fixar-nos en quines condicions estan produïts aquests productes, en si són d’origen ecològic, o si és un producte local.<\/p>\n","protected":false},"author":1,"featured_media":118239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[],"class_list":["post-19979","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat"],"yoast_head":"\nEn qu\u00e8 ens fixem quan comprem? - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"En qu\u00e8 ens fixem quan comprem? La majoria en el preu, en si \u00e9s light, o en la quantitat de sucre... 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