{"id":22371,"date":"2018-05-27T17:39:46","date_gmt":"2018-05-27T15:39:46","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=22371"},"modified":"2018-05-27T17:41:38","modified_gmt":"2018-05-27T15:41:38","slug":"mercat-i-consum-bio-pedres-lautopista","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2018\/05\/27\/mercat-i-consum-bio-pedres-lautopista\/","title":{"rendered":"Mercat i consum bio: pedres a l’autopista"},"content":{"rendered":"

El notable creixement de mercat i consum bio a Espanya en tots els terrenys \u00e9s una magn\u00edfica oportunitat de consolidaci\u00f3 del sector, per\u00f2 no est\u00e0 exempt de riscos<\/strong>. <\/strong>Pedro L\u00f3pez al Bio Eco Actual de Maig<\/em><\/p>\n

En un article<\/a>\u00a0sobre mercat bio publicat al n\u00famero de febrer de Bio Eco Actual per Biofach 2018 (edici\u00f3 en angl\u00e8s) comentava les seves bones perspectives despr\u00e9s d’anys de creixement. Acabava l’article amb un av\u00eds: el mercat bio tamb\u00e9 afronta riscos que podrien comprometre l’\u00e8xit assolit fins ara.<\/p>\n

\"Mercado<\/a><\/p>\n

Utilitzant un s\u00edmil de tr\u00e0nsit, el mercat bio ha passat de carretera secund\u00e0ria a autopista per la qual es pot avan\u00e7ar a gran velocitat. No obstant aix\u00f2, hi ha zones amb graveta que podria saltar al passar per sobre d’elles i posar en perill a altres usuaris de la via. Cal parlar-ne.<\/p>\n

Globalitzaci\u00f3 de la producci\u00f3<\/h3>\n

L’arribada de grans productors convencionals al sector \u00e9s una bona not\u00edcia: suposa m\u00e9s disponibilitat i varietat de producte per al mercat i, per tant, m\u00e9s f\u00e0cil acc\u00e9s del consumidor al producte.<\/p>\n

Per\u00f2 una incorporaci\u00f3 massiva i r\u00e0pida de grans fabricants pot desequilibrar la balan\u00e7a en perjudici del model de petits i mitjans productors i elaboradors. Considero que aquesta possibilitat no \u00e9s una bona opci\u00f3 si volem un desenvolupament harm\u00f2nic (entenent com a tal la coexist\u00e8ncia de models de comercialitzaci\u00f3 convencional i especialitzada), ja que debilitaria a petits productors i elaboradors i els deixaria progressivament fora d’uns circuits cada vegada m\u00e9s concentrats i intensius.<\/p>\n

Globalitzaci\u00f3 de la comercialitzaci\u00f3<\/h3>\n

La tend\u00e8ncia anterior avan\u00e7a al mateix temps que l’aposta de les grans cadenes de venda convencional. Una cosa que, sens dubte, ha contribu\u00eft al creixement del mercat bio a Europa i a Espanya per\u00f2 que -de nou dues cares de la mateixa moneda- implica un model de venda concentrat, amb preus competitius i assortits ajustats, que est\u00e0 restant cada vegada m\u00e9s quota de mercat al canal especialista.<\/p>\n

Aquest model de venda es veu afavorit per unes eficaces xarxes log\u00edstiques i comercials entre la distribuci\u00f3 i els seus prove\u00efdors, i augmenta el pes de fabricants i venedors “bio-convencionals<\/em>” en detriment de petits productors i canals de venda especialitzats.<\/p>\n

El mercat bio ha passat de carretera secund\u00e0ria a autopista per la qual es pot avan\u00e7ar a gran velocitat<\/p><\/blockquote>\n

Evoluci\u00f3 dels requisits dels consumidors<\/h3>\n

El mercat bio creix impulsat per nous consumidors convencionals que se sumen a la despesa dels consumidors tradicionals. A les motivacions tradicionals de preu, comoditat o varietat s’afegeixen ara l’inter\u00e8s pel coneixement del producte, el seu origen, la seva composici\u00f3 o l’impacte de la seva producci\u00f3 sobre la salut, l’entorn i els recursos naturals.<\/p>\n

A l’abric d’aquestes tend\u00e8ncies creixen l\u00ednies de producte no ecol\u00f2gic que presenten -o se’ls atribueix mitjan\u00e7ant encertades estrat\u00e8gies de m\u00e0rqueting- qualitats t\u00edpiques o assimilables a les del producte bio: productes vegans, de proximitat, d’alta qualitat nutricional, equilibrats, de baix impacte ambiental, amb baixa petjada de transport, etc., constituint una mena de compet\u00e8ncia per al producte ecol\u00f2gic que sens dubte anir\u00e0 a m\u00e9s a mesura que aquests productes “frontera” es facin lloc entre els consumidors.<\/p>\n

Credibilitat i confian\u00e7a<\/h3>\n

Sobretot dos valors identifiquen ara per ara a la producci\u00f3 ecol\u00f2gica: el respecte al medi ambient, i la garantia que aporta una reglamentaci\u00f3 europea pr\u00f2pia, un sistema de control espec\u00edfic i un segell d’identitat que caracteritza a aquests productes.<\/p>\n

S\u00f3n valors que a m\u00e9s cotitzen a l’al\u00e7a en un consumidor que exigeix \u200b\u200btranspar\u00e8ncia i garantia, i es preocupa per l’impacte ambiental de la producci\u00f3 d’aliments.<\/p>\n

\u00c9s a dir, s\u00f3n elements cr\u00edtics per a la imatge i la diferenciaci\u00f3 dels productes bio i, per tant, han de ser especialment cuidats per tots els operadors sectorials per evitar qualsevol problema relacionat amb ells.<\/p>\n

Referent a aix\u00f2, a la fi de 2017 es va aprovar la reforma de la normativa ecol\u00f2gica europea, que s’espera aplicar a partir de 2021. Segons la Comissi\u00f3 Europea, el nou Reglament suposar\u00e0 una harmonitzaci\u00f3 de les normes intracomunit\u00e0ries, un impuls a nous mercats bio com el de llavors i altres inputs, una major simplificaci\u00f3 per als productors, i m\u00e9s flexibilitat en el control sense perdre garanties.<\/p>\n

Caldr\u00e0 veure en qu\u00e8 es tradueix aquest acord i confiar que es tindran molt en compte aquests dos elements, peces clau per al present i el futur del sector bio.<\/p>\n

Organitzaci\u00f3, uni\u00f3, for\u00e7a<\/h3>\n

Perqu\u00e8 el mercat bio avanci de forma r\u00e0pida i segura, cal que tots els operadors s\u00e0piguen identificar els riscos del cam\u00ed, establir mecanismes i estrat\u00e8gies per reduir-los o eliminar-los, i que treballin, individualment o en conjunt, per ser millors en la seva parcel\u00b7la d’activitat.<\/p>\n

Es necessari que el sector avanci en organitzaci\u00f3, vertebraci\u00f3 i capacitat d’arribar a consensos<\/p><\/blockquote>\n

Des de fa temps, venim predicant la necessitat que el sector avanci en organitzaci\u00f3, vertebraci\u00f3 i capacitat d’arribar a consensos en mat\u00e8ries sensibles que afecten tota la cadena de valor.<\/p>\n

Ara que el mercat bio creix fort, molt per sobre de la resta de l’alimentaci\u00f3, \u00e9s quan \u00e9s m\u00e9s necessari un major nivell d’organitzaci\u00f3 que permeti al conjunt d’operadors anticipar riscos i evitar problemes, que els ofereixi eines de millora de la seva gesti\u00f3 i que els doti d’una veu \u00fanica que defensi els seus interessos davant administracions, organitzacions i altres sectors.<\/p>\n

En aquest moment, \u00e9s un dels ingredients que m\u00e9s trobo a faltar per consolidar el sector bio i assegurar el seu futur.<\/p>\n

Autor:\u00a0<\/strong>Pedro L\u00f3pez Salcedo.\u00a0<\/strong>PROVOTEC<\/a>, Consultoria avan\u00e7ada per al sector agroalimentari<\/p>\n

Bio Eco Actual<\/em><\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Maig 2018<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

El notable creixement de mercat i consum bio a Espanya en tots els terrenys és una magnífica oportunitat de consolidació del sector, però no està exempt de riscos. Pedro López al Bio Eco Actual de Maig<\/p>\n","protected":false},"author":1,"featured_media":22366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-22371","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"\nMercat i consum bio: pedres a l'autopista - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2018\/05\/27\/mercado-consumo-bio-piedras-la-autopista\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercat i consum bio: pedres a l'autopista\" \/>\n<meta property=\"og:description\" content=\"El notable creixement de mercat i consum bio a Espanya en tots els terrenys és una magnífica oportunitat de consolidació del sector, però no està exempt de riscos. 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