{"id":23265,"date":"2018-09-06T06:39:37","date_gmt":"2018-09-06T04:39:37","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=23265"},"modified":"2018-09-06T07:17:36","modified_gmt":"2018-09-06T05:17:36","slug":"goncalo-sardinha-iswari","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2018\/09\/06\/goncalo-sardinha-iswari\/","title":{"rendered":"Entrevista a Gon\u00e7alo Sardinha, fundador de Iswari"},"content":{"rendered":"

Gon\u00e7alo Sardinha<\/strong>, fundador i CEO de Iswari<\/em>, empresa amb prestigi internacional, pionera en la producci\u00f3 i comercialitzaci\u00f3 de superaliments, aliments “senzills, pr\u00e0ctics i assequibles” com ens diu ell.\u00a0<\/p>\n

\"Gon\u00e7alo<\/a><\/p>\n

Gon\u00e7alo i\u00a0Iswari<\/a> representen la tornada als or\u00edgens dels productes, la producci\u00f3 sostenible i l’alimentaci\u00f3 sana per a l’ambient i el cos. Productes que fa uns anys semblaven oblidats o que simplement no estaven en la nostra dieta, han arribat com un boom<\/em> per enriquir-nos i com ajuda extra per escapar de la producci\u00f3 convencional i l’alimentaci\u00f3 insana<\/p>\n

Com neix la idea de produir i comercialitzar superaliments?<\/strong><\/p>\n

El 2008, quan vaig tornar de l’\u00cdndia, me\u2019n vaig anar als Estats Units on em van convidar a fer una dieta per desintoxicar-me dels “paneer, chapatis” i els plats indis ultra picants.<\/p>\n

Aquest detox se centrava sobretot en una alimentaci\u00f3 viva. Nom\u00e9s vaig ingerir vegetals, fruites, fruits secs de forma moderada i clar, moltes algues. Va ser precisament durant aquest detox que vaig descobrir l’Herba Blat, Spirulina i Clorela. Aquestes algues, decididament, van canviar completament la meva vida. Jo treballava a l’\u00e0rea de l’enginyeria i vaig passar a partir de llavors a dedicar-me exclusivament a l’alimentaci\u00f3.<\/p>\n

Per qu\u00e8 hem de consumir superaliments?<\/strong><\/p>\n

Els que consumeixen superaliments, no necessiten la mateixa quantitat d’aliments i, per tant, ingereixen menys calories i toxines. Aquesta forma d’alimentar-se senzilla, pr\u00e0ctica i assequible, et canvia la vida.<\/p>\n

Consumir superaliments \u00e9s senzill, pr\u00e0ctic i assequible<\/p><\/blockquote>\n

Antibi\u00f2tics, qu\u00edmics i aliments insans estan a l’abast de tota la poblaci\u00f3 i s\u00f3n causants de nombroses malalties. Com popularitzar m\u00e9s els productes sans?<\/strong><\/p>\n

\u00a0<\/strong>La nostra tend\u00e8ncia com a \u00e9ssers humans \u00e9s estar centrats en nosaltres mateixos. Aquells que coneixen els “miracles” d’una alimentaci\u00f3 sana, no s’esforcen molt en divulgar els seus avantatges. Per\u00f2 s\u00ed que ho fem tots els que vam veure com la nostra vida va canviar a trav\u00e9s de l’alimentaci\u00f3. Volem ajudar els altres a canviar tamb\u00e9. De forma r\u00e0pida i f\u00e0cil podem canviar el perill\u00f3s paradigma de la societat actual. Si observem amb atenci\u00f3, la societat occidental viu enmig de f\u00e0rmacs i una alimentaci\u00f3 “pl\u00e0stica”. \u00c9s a dir, vivim en els extrems. Ingerim aliments molt t\u00f2xics i despr\u00e9s prenem medicaments per alliberar-nos-en. Aix\u00f2 acaba en un cicle vici\u00f3s que no t\u00e9 fi.<\/p>\n

Consumir aliments saludables, trava aquest cicle de l’estr\u00e8s, la manca de qualitat de vida i aconsegueix l’efecte invers: fa que la nostra vida sigui m\u00e9s vibrant, m\u00e9s pura i m\u00e9s sensible.<\/p>\n

Creus que els certificats haurien de deixar de ser “pagar per demostrar que fas les coses b\u00e9” i directament “fer pagar a qui les faci malament”?<\/strong><\/p>\n

Tots els nostres productes s\u00f3n analitzats en laboratoris independents. Ho fem per garantir els valors nutricionals adequats dels nostres productes. Seleccionem prove\u00efdors, ingredients i aliments rics en nutrients, org\u00e0nics, sense gluten, amb un baix \u00edndex glic\u00e8mic i vegans.<\/p>\n

Actuem de manera responsable i \u00e8tica rebutjant proves en animals i m\u00e8todes de cultiu que no siguin sostenibles<\/p><\/blockquote>\n

A m\u00e9s, visitem amb regularitat als nostres prove\u00efdors, verifiquem els processos de cultiu i confirmem que estiguin garantits els nostres requisits. Lamentablement, no totes les empreses tenen aquesta atenci\u00f3 i seguiment amb els seus productes.<\/p>\n

Entenem que les entitats certificadores presten un servei de garantia de qualitat i sostenibilitat en tota la cadena, des del productor fins al consumidor. Garanteixen que es compleixen els requisits per ser productes certificats, org\u00e0nics, sense gluten, vegans entre d’altres.<\/p>\n

Viure en una societat on aquests factors fossin la norma i els infractors fossin castigats per llei, seria un somni. Potser un dia aconseguirem arribar aqu\u00ed, per\u00f2 fins que aix\u00f2 no passi, els certificats tenen un preu.<\/p>\n

Qu\u00e8 implica a nivell personal dirigir una empresa amb tant volum i creixement? Pots seguir sent “BIO” en el dia a dia?<\/strong><\/p>\n

\u00c9s dif\u00edcil. Ha estat un repte. Per\u00f2, en realitat, nom\u00e9s menjo 100% biol\u00f2gic. L’\u00fanica excepci\u00f3 \u00e9s quan menjo fora. Per\u00f2 ja que casa meva \u00e9s a prop de l’empresa, rarament \u00e9s aix\u00ed.<\/p>\n

Autor:\u00a0<\/strong>Oriol Urrutia<\/a>, Co-Editor<\/p>\n

Bio Eco Actual<\/em><\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Setembre 2018<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Gonçalo Sardinha, fundador i CEO de Iswari, empresa amb prestigi internacional, pionera en la producció i comercialització de superaliments, aliments “senzills, pràctics i assequibles” com ens diu ell. <\/p>\n","protected":false},"author":1,"featured_media":23261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-23265","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"\nEntrevista a Gon\u00e7alo Sardinha, fundador de Iswari - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/ca\/2018\/09\/06\/goncalo-sardinha-iswari\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Herba de Blat, Spirulina i Clorela van canviar completament la meva vida"\" \/>\n<meta property=\"og:description\" content=\"Gonçalo Sardinha, fundador i CEO de Iswari, empresa amb prestigi internacional, pionera en la producció i comercialització de superaliments, aliments “senzills, pràctics i assequibles” com ens diu ell. \" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bioecoactual.com\/ca\/2018\/09\/06\/goncalo-sardinha-iswari\/\" \/>\n<meta property=\"og:site_name\" content=\"Bio Eco Actual\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BioEcoActual\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-06T04:39:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-06T05:17:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2018\/09\/goncalo_sardinha_iswari.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bio Eco Actual\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Entrevista a Gon\u00e7alo Sardinha, fundador de Iswari\" \/>\n<meta name=\"twitter:creator\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:site\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bio Eco Actual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2018\\\/09\\\/06\\\/goncalo-sardinha-iswari\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2018\\\/09\\\/06\\\/goncalo-sardinha-iswari\\\/\"},\"author\":{\"name\":\"Bio Eco Actual\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/person\\\/4eb27170188afd2546937159310c0273\"},\"headline\":\"Entrevista a Gon\u00e7alo Sardinha, fundador de Iswari\",\"datePublished\":\"2018-09-06T04:39:37+00:00\",\"dateModified\":\"2018-09-06T05:17:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2018\\\/09\\\/06\\\/goncalo-sardinha-iswari\\\/\"},\"wordCount\":727,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2018\\\/09\\\/06\\\/goncalo-sardinha-iswari\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/goncalo_sardinha_iswari.jpg\",\"articleSection\":[\"Actualitat - 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