{"id":24146,"date":"2018-11-12T19:11:31","date_gmt":"2018-11-12T17:11:31","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=24146"},"modified":"2018-11-12T19:11:31","modified_gmt":"2018-11-12T17:11:31","slug":"comerc-just-continua-creixent","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2018\/11\/12\/comerc-just-continua-creixent\/","title":{"rendered":"El Comer\u00e7 Just continua creixent"},"content":{"rendered":"

El consum de Comer\u00e7 Just<\/strong> al nostre pa\u00eds continua la seva l\u00ednia ascendent. En l’\u00faltim any les vendes d’aquests productes van superar els 43 milions d’euros, fet que suposa un 8% m\u00e9s que el 2016. Aix\u00ed ho constata l’\u00faltim informe del sector, que anualment publica la Coordinadora Estatal de Comer\u00e7 Just<\/strong>. Aquesta alternativa comercial no ha parat de cr\u00e9ixer des de l’any 2000, el primer del que tenim dades.<\/p>\n

\"El<\/p>\n

La imatge que presenta avui el Comer\u00e7 Just \u00e9s molt diferent de la que presentava en els seus inicis. L’entrada de nous actors (empreses, certificacions, ampliaci\u00f3 dels punts de venda, etc.) juntament amb els tradicionals i pioners del sector, han propiciat aquest canvi.<\/p>\n

En primer lloc, en relaci\u00f3 al tipus de productes m\u00e9s venuts, l’alimentaci\u00f3 avui \u00e9s la gran protagonista<\/strong>, representa el 94% de la facturaci\u00f3. Dins d’aquest grup, els preferits pels consumidors i consumidores del nostre pa\u00eds s\u00f3n el sucre i derivats (dol\u00e7os en general). En l’\u00faltim any les seves vendes van augmentar de manera important, superant per primera vegada al caf\u00e8, que tradicionalment era el producte estrella. Tot i aix\u00ed, l’anomenat “or negre” es mant\u00e9 en un segon lloc i, juntament amb el sucre i el cacau, representen gaireb\u00e9 el 80% de les vendes del sector.<\/p>\n

Per\u00f2 a m\u00e9s del sucre, el caf\u00e8 i el cacau, altres productes han guanyat terreny a la cistella de la compra. El te i les infusions en general, les begudes, els cereals, fruits secs o aperitius s\u00f3n alguns dels que han augmentat les vendes en l’\u00faltim any.<\/p>\n

A l’altre extrem trobem els articles d’artesania, que mantenen la seva quota de mercat en el 4’8% del total. Aquest sector, que va ser el majoritari en els inicis del Comer\u00e7 Just al nostre pa\u00eds -a finals dels 80- ha vist baixar les vendes enfront del creixement exponencial de l’alimentaci\u00f3. Dins d’aquest grup \u00e9s important destacar que s’ha registrat un augment en els articles t\u00e8xtils. Finalment, els productes de cosm\u00e8tica i higiene natural i de Comer\u00e7 Just baixen el seu pes relatiu, a l’1’3%.<\/p>\n

En relaci\u00f3 als espais de consum de Comer\u00e7 Just, els supermercats i grans superf\u00edcies se situen en primera posici\u00f3, generant el 40% de les vendes. Els segueix el canal “HORECA” (hostaleria, c\u00e0tering i restauraci\u00f3), amb el 36%. En tercer lloc es troben els establiments minoristes, que generen un 21% de les vendes, dos punts menys que l’any anterior, caiguda que es concentra en les botigues especialitzades en Comer\u00e7 Just. Per la seva banda, els herbolaris i altres botigues de productes ecol\u00f2gics augmenten lleugerament el seu pes comercial.<\/p>\n

Altres canals de venda del Comer\u00e7 Just, tot i que amb menys import\u00e0ncia quantitativa, s\u00f3n les vendes directes a empreses o a les administracions p\u00fabliques. Aquestes \u00faltimes representen un esc\u00e0s 0’39%. Malgrat la xifra baixa, suposa un augment respecte a exercicis anteriors. En aquest sentit, les organitzacions de Comer\u00e7 Just esperem que l’aprovaci\u00f3 de la Llei de Contractes del sector p\u00fablic, el novembre del 2017 i que va entrar en vigor al mar\u00e7 d’aquest any, aposti realment per la contractaci\u00f3 p\u00fablica \u00e8tica<\/strong> complint amb el comprom\u00eds i el paper exemplaritzant que les administracions han de tenir en el respecte als Drets Humans i el Medi Ambient.<\/p>\n

Aix\u00ed mateix, des de la Coordinadora Estatal de Comer\u00e7 Just no volem deixar de destacar l’enorme import\u00e0ncia de les botigues de Comer\u00e7 Just. En general s\u00f3n el canal que ha sortit m\u00e9s perjudicat de la crisi i que no acaba de recuperar-se. No obstant aix\u00f2, la seva rellev\u00e0ncia en el sector no es mesura \u00fanicament en termes econ\u00f2mics. Les botigues de Comer\u00e7 Just constitueixen espais de refer\u00e8ncia, ja que des del punt de vista pr\u00f2piament comercial, distribueixen una gran varietat d’articles. De fet s\u00f3n, de manera gaireb\u00e9 exclusiva, els llocs on es pot trobar l’artesania de Comer\u00e7 Just. I des del punt de vista de la sensibilitzaci\u00f3 i la incid\u00e8ncia pol\u00edtica -les altres dues grans “potes” del Comer\u00e7 Just- s\u00f3n espais que afavoreixen la relaci\u00f3 directa amb el consumidor responsable i interessat en rebre tota la informaci\u00f3 possible, s\u00f3n llocs on a m\u00e9s de comprar articles, es pot participar en multitud d’activitats, i espais de trobada de les persones volunt\u00e0ries, col\u00b7laboradores i activistes del moviment del Comer\u00e7 Just.<\/p>\n

Una altra dada rellevant de l’informe \u00e9s que el 81% de les vendes va procedir d’articles que compten amb el segell Fairtrade<\/strong>, la garantia de comer\u00e7 just m\u00e9s estesa a nivell mundial i al nostre pa\u00eds. No obstant aix\u00f2, continua la tend\u00e8ncia de distribuir, al mercat espanyol, productes amb altres segells de garanties de Comer\u00e7 Just. Actualment aquests suposen un 21% del mercat.<\/p>\n

Malgrat l’augment global de les vendes, el nostre pa\u00eds continua a la cua en relaci\u00f3 als nostres ve\u00efns europeus, on la mitjana de consum de comer\u00e7 just per persona el 2017 va ser de 14’1 euros mentre que a Espanya va ser de 0’93 euros. A l’altre extrem de la llista est\u00e0 Su\u00efssa, on la mitjana de despesa per persona en Comer\u00e7 Just va ser de 63 euros en l’\u00faltim any.<\/p>\n

Aquesta realitat, lluny de desanimar-nos, ens impulsa a continuar amb la necess\u00e0ria tasca de sensibilitzaci\u00f3 i conscienciaci\u00f3<\/strong> al voltant del Comer\u00e7 Just i del consum responsable que duem a terme des de la Coordinadora. Dos aspectes fonamentals per avan\u00e7ar cap a la reducci\u00f3 de la desigualtat i el perjudici mediambiental i l’assoliment de la vida digna a la qual tenim dret totes les persones del planeta.<\/p>\n

L\u2019informe “El Comer\u00e7 Just a Espanya 2017”<\/em><\/strong> ha comptat amb finan\u00e7ament de l’Ag\u00e8ncia espanyola de Cooperaci\u00f3 Internacional per al Desenvolupament. Pot consultar-se i descarregar-se al web www.comerciojusto.org<\/a>.<\/p>\n

Autora:\u00a0<\/strong>Mercedes Garc\u00eda de Vinuesa, presidenta de la Coordinadora Estatal de Comer\u00e7 Just | www.comerciojusto.org<\/a><\/p>\n

Bio Eco Actual<\/em><\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Novembre 2018<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

El consum de Comerç Just al nostre país continua la seva línia ascendent. En l’últim any les vendes d’aquests productes van superar els 43 milions d’euros, fet que suposa un 8% més que el 2016. Així ho constata l’últim informe del sector, que anualment publica la Coordinadora Estatal de Comerç Just. Aquesta alternativa comercial no […]<\/p>\n","protected":false},"author":1,"featured_media":24144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7172,7173],"tags":[],"class_list":["post-24146","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-comerc-just","category-professional"],"yoast_head":"\nEl Comer\u00e7 Just continua creixent - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"El consum de Comer\u00e7 Just al nostre pa\u00eds continua la seva l\u00ednia ascendent. 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