Amb l’arribada de l’hivern es comencen a percebre els impulsos consumistes que van condensant cada aparador, botiga o comer\u00e7, independent de la tipologia. I aix\u00ed passats octubre i novembre arribem al final de l’estaci\u00f3 de tardor amb rampells de consum gaireb\u00e9 irremeiables.
\n<\/p>\n
En aquest punt, la campanya de Nadal \u00e9s el preescalfament per assolir les festes amb \u00e0nsies irrefrenables de comprar una quantitat ingent de productes que, en la majoria dels casos no necessitem i que\u00a0 comprarem moguts per l’efecte del m\u00e0rqueting, amb l’\u00fanic objectiu de consumir.<\/p>\n
\u00c9s una imperiosa necessitat arribar a una economia equitativa, justa, sostenible i solid\u00e0ria<\/p><\/blockquote>\n
En l’\u00e0mbit publicitari hi ha un model cl\u00e0ssic molt conegut anomenat AIDA, enunciat en l’any 1998, per Elias St Elmo Lewis<\/strong>, un nord-americ\u00e0 defensor de la publicitat, que va definir el model AIDA en: \u00a0Atenci\u00f3, Inter\u00e8s, Desig i Acci\u00f3<\/strong>. Aquest exemple \u00e9s molt interessant perqu\u00e8 descriu a la perfecci\u00f3 els efectes que produeix seq\u00fcencialment un missatge publicitari i caracteritza la conducta i reacci\u00f3 m\u00e9s t\u00edpica dels consumidors, ja que s\u00f3n quatre els graons que ascendim de forma progressiva fins a arribar a prendre la decisi\u00f3 de compra d\u2019 un producte, ja sigui un b\u00e9 o un servei. L’acci\u00f3 de compra en moltes ocasions es produeix de forma irracional encara que gaireb\u00e9 sempre sol apel\u00b7lar a les emocions, per aix\u00f2 la import\u00e0ncia de connectar la compra i el consum al sentiment de l’origen mateix del producte i donar-li una hist\u00f2ria i un bagatge a aquest b\u00e9 que desitgem adquirir. I aqu\u00ed \u00e9s on el Comer\u00e7 Just<\/strong> t\u00e9 molt a dir.<\/p>\nA tot el m\u00f3n i durant segles, les persones han desenvolupat relacions econ\u00f2miques i comercials basades en el benefici mutu<\/strong>. Per aix\u00f2 necessitem fomentar un consum responsable <\/strong>que sigui respectu\u00f3s amb les persones, el medi ambient i la societat<\/strong>. El Comer\u00e7 Just est\u00e0 basat en una producci\u00f3 i comercialitzaci\u00f3 que anteposa a les persones i el planeta davant els beneficis econ\u00f2mics. Precisem un sistema comercial m\u00e9s just basat en la protecci\u00f3 i millora dels b\u00e9ns comuns, que aconsegueixi l’objectiu de posar fi a la pobresa i promoure la prosperitat<\/strong> compartida de manera sostenible a tot el m\u00f3n. \u00c9s una imperiosa necessitat arribar a una economia equitativa, justa, sostenible i solid\u00e0ria. Per\u00f2 no oblidem que la veritable transformaci\u00f3 la realitzem els consumidors, amb les nostres decisions, criteri, reflexi\u00f3 i accions responsables de compra.<\/p>\nSom els que tenim l’\u00faltima paraula. Consumint local, de manera justa i responsable<\/p><\/blockquote>\n
Autora:\u00a0<\/strong>Paula M\u00aa P\u00e9rez Blanco, Responsable Comunicaci\u00f3\u00a0Fairtrade Ib\u00e9rica. Periodista Especialitzada en Periodisme Cultural<\/p>\nBio Eco Actual<\/em><\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Desembre 2018<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Amb l’arribada de l’hivern es comencen a percebre els impulsos consumistes que van condensant cada aparador, botiga o comerç, independent de la tipologia. I així passats octubre i novembre arribem al final de l’estació de tardor amb rampells de consum gairebé irremeiables.<\/p>\n","protected":false},"author":1,"featured_media":118326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7172],"tags":[],"class_list":["post-24497","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-comerc-just"],"yoast_head":"\n
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