{"id":2594,"date":"2014-07-02T11:50:21","date_gmt":"2014-07-02T11:50:21","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2014\/07\/02\/nomes-es-aigua-no-l-aigua-embotellada-es-un-nou-camp-de-batalla-per-a-les-persones-amb-consciencia-ecologica-per-enric-cortinas-portaveu-de-l-ang\/"},"modified":"2017-03-31T18:31:08","modified_gmt":"2017-03-31T18:31:08","slug":"nomes-es-aigua-no-l-aigua-embotellada-es-un-nou-camp-de-batalla-per-a-les-persones-amb-consciencia-ecologica-per-enric-cortinas-portaveu-de-l-ang","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2014\/07\/02\/nomes-es-aigua-no-l-aigua-embotellada-es-un-nou-camp-de-batalla-per-a-les-persones-amb-consciencia-ecologica-per-enric-cortinas-portaveu-de-l-ang\/","title":{"rendered":"Nom\u00e9s \u00e9s aigua, no? L’aigua embotellada \u00e9s un nou camp de batalla per les persones amb consci\u00e8ncia ecol\u00f2gica, per Enric Corti\u00f1as, portaveu de l’ANG"},"content":{"rendered":"

L’aigua \u00e9s vida, sost\u00e9 els ecosistemes i alhora regula el clima del nostre planeta. Per\u00f2 \u00e9s tamb\u00e9 un recurs finit<\/strong>, i cal conservar-lo, la quantitat d’aigua dol\u00e7a disponible representa menys de l’1% del total. Tots plegats hem de ser conscients del valor d’un dels nostres b\u00e9ns m\u00e9s preuats, i no obstant aix\u00f2, molt esc\u00e0s.<\/p>\n

<\/p>\n

La compet\u00e8ncia per l’aigua planteja un risc cada vegada m\u00e9s gran per a la economia, les comunitats i per als ecosistemes. Si el canvi clim\u00e0tic segueix elevant les temperatures mitjanes d’Europa i l\u2019estat Espanyol, caldr\u00e0 esperar que l’escassetat d’aigua s’aguditzi encara m\u00e9s en moltes zones. Aix\u00ed doncs, \u00e9s essencial gestionar correctament l\u2019aigua disponible.<\/p>\n

El consum d\u2019aigua embotellada pot ser un dels factors que agreugi l\u2019escassetat en algunes zones. El consum d\u2019aquesta suposa la privatitzaci\u00f3 de fonts i aq\u00fc\u00edfers, implica m\u00e9s emissions conseq\u00fc\u00e8ncia del transport, i un augment de la generaci\u00f3 de residus.<\/p>\n

L’expansi\u00f3 d’aquest negoci els darrers anys, exigeix \u200b\u200ba les grans corporacions de begudes i alimentaci\u00f3 (Coca Cola, Pepsi Cola, Danone, Nestl\u00e9,…) tenir cada vegada major acc\u00e9s als recursos h\u00eddrics, impulsant la privatitzaci\u00f3 de cursos d’aigua i aq\u00fc\u00edfers.<\/p>\n

Les xifres del negoci de l’aigua parlen per si soles. Al 1970, el volum anual d’aigua embotellada, que es comercialitzava a tot el m\u00f3n rondava els 1.000 milions de litres. Al 1980 es va doblar el consum, per\u00f2, \u00e9s a partir del 1990 quan el creixement ja \u00e9s exponencial. A Espanya, el sector t\u00e9 una facturaci\u00f3 anual propera als 900 milions d’euros, i ens trobem entre els cinc pa\u00efsos m\u00e9s consumidors per c\u00e0pita d’aigua embotellada del m\u00f3n<\/strong>, amb un consum aproximat de 5.000 milions d’ampolles cada any<\/strong>.<\/p>\n

Les ampolles d’aigua s\u00f3n majorit\u00e0riament de pl\u00e0stic, pl\u00e0stic que requereix de petroli per la seva fabricaci\u00f3, i com les taxes de reciclatge i reutilitzaci\u00f3 s\u00f3n molt baixes, la majoria d\u2019aquests envasos acaba en abocadors o s\u00f3n incinerats, amb els impactes ambientals que aix\u00f2 provoca. La fabricaci\u00f3 d\u2019aquests envasos a Espanya significa uns 330.000 barrils de petroli.<\/strong><\/p>\n

\"nomesFins ara, el m\u00e0rqueting ha triomfat, i en alguns restaurants espanyols ja s’ofereix una carta d’aig\u00fces juntament amb la tradicional de vins. Per\u00f2 la ind\u00fastria t\u00e9 un greu problema, la creaci\u00f3 de moviments d\u2019objecci\u00f3 davant del consum d\u2019aigua embotellada arreu del planeta. \u00c9s una tend\u00e8ncia impulsada per grups de consumidors que tenen per  objectiu redescobrir als ciutadans l’aigua de l\u2019aixeta. Campanyes com “Take Neau for an answer<\/strong>“, on una organitzaci\u00f3 holandesa venia ampolles de pl\u00e0stic buides perqu\u00e8 cada comprador l\u2019omplis d\u2019aigua de l\u2019aixeta, aconseguiran canviar la tend\u00e8ncia de consum.<\/p>\n

Cal pensar si estem disposats a consumir els nostres aq\u00fc\u00edfers de muntanya, i alhora, volem contribuir a un augment del consum energ\u00e8tic i dels residus. Les alternatives s\u00f3n clares, hem de consumir l’aigua potable que ens arriba a trav\u00e9s d’una infraestructura que gasta energia de forma econ\u00f2mica, i ens ofereix les mateixes garanties de salubritat.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’aigua és vida, sosté els ecosistemes i alhora regula el clima del nostre planeta. Però és també un recurs finit, i cal conservar-lo, la quantitat d’aigua dolça disponible representa menys de l’1% del total. Tots plegats hem de ser conscients del valor d’un dels nostres béns més preuats, i no obstant això, molt escàs.<\/p>\n","protected":false},"author":3,"featured_media":1313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[568,2060,2243,1043,2244,1711,2242,80,386,157,1818,1340],"class_list":["post-2594","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-agua","tag-ang","tag-batalla","tag-campo","tag-conciencia","tag-cortinas","tag-embotellada","tag-enric","tag-nuevo","tag-personas","tag-portavoz","tag-solo"],"yoast_head":"\nNom\u00e9s \u00e9s aigua, no? 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