{"id":25989,"date":"2019-05-03T16:22:39","date_gmt":"2019-05-03T14:22:39","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=25989"},"modified":"2023-02-06T13:38:00","modified_gmt":"2023-02-06T12:38:00","slug":"teresa-jorda-pagesia-agroindustria-consum-local","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2019\/05\/03\/teresa-jorda-pagesia-agroindustria-consum-local\/","title":{"rendered":"Teresa Jord\u00e0 “El gran repte \u00e9s la connexi\u00f3 de pagesia, agroind\u00fastria, comer\u00e7 i consum al nivell m\u00e9s local possible”"},"content":{"rendered":"

Aquest mes de maig entrevistem a la\u00a0Hble. Sra. Teresa Jord\u00e0 i Roura<\/strong>, Consellera d’Agricultura, Ramaderia, Pesca i Alimentaci\u00f3, de la Generalitat de Catalunya.<\/p>\n

<\/p>\n

\"<\/p>\n

Quin paper t\u00e9 la producci\u00f3 agroaliment\u00e0ria ecol\u00f2gica a Catalunya?<\/strong><\/p>\n

La producci\u00f3 ecol\u00f2gica \u00e9s un sector molt interessant, des de molts punts de vista. Comen\u00e7ant per la producci\u00f3, proporciona noves opcions a la pagesia per desenvolupar activitats d\u2019alt valor territorial, combinant l\u2019obtenci\u00f3 de productes per un nombre creixent de consumidors eco\u00a0 amb l\u2019obtenci\u00f3 de valors\u00a0 necessaris per a la nostra societat. Valors\u00a0 relacionats amb la sostenibilitat, la preservaci\u00f3 del medi i els paisatges rurals, la conservaci\u00f3 de la biodiversitat agr\u00e0ria, la mitigaci\u00f3 del canvi clim\u00e0tic, la reducci\u00f3 de l\u2019\u00fas d\u2019insums qu\u00edmics i l\u2019establiment de projectes productius en l\u2019entorn rural, evitant l\u2019abandonament. Tamb\u00e9 observem el desenvolupament d\u2019una agroind\u00fastria associada que comparteix molts d\u2019aquests valors, igual que passa en la xarxa comercial, on els productes ecol\u00f2gics tamb\u00e9 juguen un paper innovador, tant en el canal especialitzat, fins ara predominant, com actualment en el canal generalista.<\/p>\n

Quines produccions ecol\u00f2giques considera m\u00e9s estrat\u00e8giques per fomentar a Catalunya?<\/strong><\/p>\n

Primerament totes aquelles que demandi el nostre propi mercat de consum i que es puguin obtenir en les nostres condicions agroclim\u00e0tiques. Tamb\u00e9 aquelles en qu\u00e8 la nostra pagesia ja disposa d\u2019un coneixement productiu i tecnol\u00f2gic elevat. En tot cas, sempre pensant en una comercialitzaci\u00f3 que conservi el m\u00e0xim valor afegit del proc\u00e9s en mans d\u2019empreses locals.<\/p>\n

Com veu la interacci\u00f3 entre producci\u00f3 i consum ecol\u00f2gic? Creu que cal connectar-los i, en cas afirmatiu, fins a quin punt?<\/strong><\/p>\n

Efectivament, el gran repte es la connexi\u00f3 de pagesia, agroind\u00fastria, comer\u00e7 i consum al nivell m\u00e9s local possible, que resulti en sistemes alimentaris m\u00e9s circulars i amb majors quotes de sobirania alimentaria. Aquesta interacci\u00f3 \u00e9s vital, ja que els consumidors apostem cada cop m\u00e9s per proximitat i h\u00e0bits saludables. Sense oblidar que la nostra societat demanda formats de consum que s\u2019adaptin a la vida actual, sense desvirtuar la imatge saludable i ecol\u00f2gica dels aliments. Aix\u00ed doncs, cal que tots els actors de la cadena col\u00b7laborin per proporcionar una oferta el m\u00e9s gran i variada possible de productes, on a la certificaci\u00f3 ecol\u00f2gica tamb\u00e9 s\u2019hi sumin valors i formats comercials m\u00e9s sostenibles.<\/p>\n

Quin \u00e9s el paper de l\u2019administraci\u00f3 en el desenvolupament de les produccions agroaliment\u00e0ries ecol\u00f2giques?<\/strong><\/p>\n

L\u2019administraci\u00f3 ha d\u2019acompanyar el desenvolupament del sector garantint una certificaci\u00f3 de qualitat, com la que proporciona el Consell Catal\u00e0 de la Producci\u00f3 Agr\u00e0ria Ecol\u00f2gica. Tamb\u00e9 ha de fomentar l\u2019entrada de nous productors, establint pol\u00edtiques de suport. Sense oblidar el desenvolupament de coneixement tecnol\u00f2gic, la innovaci\u00f3, la formaci\u00f3 i l\u2019assessorament dels productors, i la informaci\u00f3 i promoci\u00f3 dels productes ecol\u00f2gics entre la ciutadania. Aix\u00ed com la incorporaci\u00f3 dels productes ecol\u00f2gics locals en els plans de compra p\u00fablica.<\/p>\n

Tenint en compte que es tracta d\u2019un tema transversal, qui i com s\u2019haurien de fomentar les produccions i el consum dels productes ecol\u00f2gics?<\/strong><\/p>\n

Aquest objectiu correspon a diversos actors. El principal ha estat, i continuar\u00e0 sent, el consumidor, a qui correspon l\u2019opci\u00f3 de compra. La cadena de producci\u00f3 fins a la comercialitzaci\u00f3 tamb\u00e9 t\u00e9 un paper crucial, i la seva estructuraci\u00f3 s\u2019ha de fer al voltant dels valors dels productes ecol\u00f2gics, per preservar la seva naturalesa i l\u2019inter\u00e8s del consumidor. I, com he dit, tamb\u00e9 l\u2019administraci\u00f3 des de diferents \u00e0mbits competencials, donada la seva transversalitat, a trav\u00e9s de la seva acci\u00f3 normativa i de foment.<\/p>\n

Quines mesures pensa impulsar durant el seu mandat?<\/strong><\/p>\n

El meu departament ja ve executant plans d\u2019acci\u00f3 per fomentar la producci\u00f3 i el consum ecol\u00f2gic a Catalunya des de fa m\u00e9s d\u2019una d\u00e8cada. L\u2019any 2020 acaba el per\u00edode d\u2019implementaci\u00f3 del programa actual. Aix\u00ed doncs, ja hem comen\u00e7at un proc\u00e9s d\u2019avaluaci\u00f3 del disseny i la implementaci\u00f3 del programa actual, per tal d\u2019extreure\u2019n les conclusions i propostes de millora que ens permetin elaborar un nou programa, a executar a partir de 2021, coincidint amb l\u2019entrada en vigor del nou marc normatiu de la Uni\u00f3 Europea pel sector de la producci\u00f3 ecol\u00f2gica i una nova Pol\u00edtica Agr\u00e0ria Comunit\u00e0ria.<\/p>\n

Autor:\u00a0<\/strong>Enric Urrutia, Director<\/p>\n

Bio Eco Actual<\/em><\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Maig 2019<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Aquest mes de maig entrevistem a la Hble. Sra. Teresa Jordà i Roura, Consellera d’Agricultura, Ramaderia, Pesca i Alimentació, de la Generalitat de Catalunya.<\/p>\n","protected":false},"author":1,"featured_media":25987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7177,7173],"tags":[],"class_list":["post-25989","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-alimentacio-ecologica","category-professional"],"yoast_head":"\nTeresa Jord\u00e0 "El gran repte \u00e9s la connexi\u00f3 de pagesia, agroind\u00fastria, comer\u00e7 i consum al nivell m\u00e9s local possible" - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Aquest mes de maig entrevistem a la\u00a0Hble. Sra. 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