{"id":26380,"date":"2019-05-26T11:00:01","date_gmt":"2019-05-26T09:00:01","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=26380"},"modified":"2019-05-26T19:01:50","modified_gmt":"2019-05-26T17:01:50","slug":"present-i-futur-dels-complements-alimentaris-a-espanya","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2019\/05\/26\/present-i-futur-dels-complements-alimentaris-a-espanya\/","title":{"rendered":"Present i futur dels complements alimentaris a Espanya"},"content":{"rendered":"

Molt cam\u00ed s’ha recorregut a la ind\u00fastria i consum dels Complements Alimentaris (CA) des dels estudis de Linus Pauling<\/em> en els 60 i 70 sobre la Vitamina C i la bioqu\u00edmica molecular. Espanya mantenia una important tradici\u00f3 de Plantes Medicinals (fonamentalment venudes a granel) i apareixen els primers complements alimentaris<\/strong> de Calci, Magnesi, All, Oli de Pr\u00edmula, Llevat de Cervesa …. Avui dia s\u00f3n una s\u00f2lida ajuda per aconseguir el benestar en la salut mitjan\u00e7ant el seu adequat \u00fas, sumats a una dieta i h\u00e0bits de vida sans.<\/p>\n

<\/p>\n

\"Presente<\/p>\n

Qu\u00e8 s\u00f3n?<\/strong><\/h3>\n

L’Ag\u00e8ncia Espanyola de Consum, Seguretat Aliment\u00e0ria i Nutrici\u00f3 (AECOSAN) indica “s\u00f3n els productes alimentaris que tinguin per finalitat complementar la dieta normal i consistents en fonts concentrades de nutrients o d’altres subst\u00e0ncies que tinguin un efecte nutricional o fisiol\u00f2gic, en forma simple o combinada , comercialitzats en forma dosificada, \u00e9s a dir c\u00e0psules, pastilles, p\u00edndoles i altres formes similars, bossetes de p\u00f3lvores, ampolles de l\u00edquid, ampolles amb comptagotes i altres formes similars de l\u00edquids i p\u00f3lvores que s’han de prendre en petites quantitats unit\u00e0ries”.<\/p>\n

Algunes dades econ\u00f2miques<\/strong><\/h3>\n

L’Associaci\u00f3 Espanyola de les Empreses de Diet\u00e8tics i CCAA (AFEPADI) va publicar a finals de 2017 una nota on ressalta “… la ind\u00fastria mostra evidents senyals d’expansi\u00f3 i consolidaci\u00f3. Es produeixen creixements importants per a determinades categories de productes i sorgeixen nous n\u00ednxols de mercat amb gran potencial. Les prediccions a llarg termini donen dades optimistes “.<\/p>\n

En ella ens refereix a un estudi publicat a la revista Nutrition Business Journal<\/em> (www.newhope.com\/nbj<\/a>) que indica que les vendes anuals de complements alimentaris a nivell internacional arriben a la xifra dels 121,2 bilions de $, amb un creixement del 5,7% respecte a l’exercici anterior (2016) i es preveu que el creixement es mantingui estable fins al 2020 i s’arribi a assolir la xifra de 155 bilions $. Per zones del planeta, el major increment es va produir a \u00c0sia seguit d’Orient Mitj\u00e0 i \u00c0frica amb un creixement del 11%. Europa t\u00e9 la tercera major ind\u00fastria de complements alimentaris del m\u00f3n, nom\u00e9s superada per \u00c0sia, en segona posici\u00f3, i els Estats Units, en primera.<\/p>\n

Les associacions que representen a fabricants, comercialitzadors i punts de venda han estat claus en la modernitzaci\u00f3 i professionalitzaci\u00f3 dels \u00faltims anys<\/p><\/blockquote>\n

Dades aportades per Euromonitor xifren el volum mundial uns anys abans (mesurament realitzat en 88 pa\u00efsos) en 90,3 bilions $ dels quals 27,6 bilions (31% del total) van als Estats Units amb una despesa per c\u00e0pita de 83 $. Si ens movem a Espanya el mercat es valora en 282 milions $ i 6 $ per c\u00e0pita, molt per sota d’Alemanya 20 $, Regne Unit 19 $, Holanda 17 $ i fins i tot Gr\u00e8cia setembre $ per habitant. El volum del mercat d’aquests pa\u00efsos va ser respectivament en bilions de $ 1,7-1,3-0,6 i 0,09.<\/p>\n

Tot i la dificultat de manejar dades consistents, es corrobora l’enlairament d’un sector que ha anat evolucionant i creixent des dels seus inicis.<\/p>\n

Sobre la Ind\u00fastria<\/strong><\/h3>\n

Actualment a Espanya es poden comptabilitzar al voltant de 700 empreses que dediquen la seva activitat a importar, produir i \/ o comercialitzar aquest tipus de productes. En general el denominador com\u00fa ha estat el de millora i professionalitzaci\u00f3 constants amb signes d’excel\u00b7l\u00e8ncia en bones practiques fins i tot en R + D + I. El pa\u00eds comen\u00e7a a ser referent en el mercat internacional amb una projecci\u00f3 important en el mercat llatinoameric\u00e0. Ja no sorpr\u00e8n veure firmes locals a les fires m\u00e9s importants. Les associacions que representen a fabricants, comercialitzadors i punts de venda han estat claus en la modernitzaci\u00f3 i professionalitzaci\u00f3 dels \u00faltims anys.<\/p>\n

L’administraci\u00f3 p\u00fablica espanyola i europea ha donat forma a un sector que fa vint anys no tenia cap regulaci\u00f3 que don\u00e9s seguretat a productors i consumidors. Especial esfor\u00e7 s’ha fet en millorar la informaci\u00f3 en l’etiquetatge i la publicitat dels productes.<\/p>\n

Especial esfor\u00e7 s’ha fet en millorar la informaci\u00f3 en l’etiquetatge i la publicitat dels productes<\/p><\/blockquote>\n

Canals de Venda<\/strong><\/h3>\n

Els complements alimentaris avui en dia es poden trobar en m\u00e9s de 30.000 punts de venda a Espanya si comptem farm\u00e0cies, parafarm\u00e0cies, botigues de productes bio, herbolaris, botigues per departaments i supermercats. Les plataformes de venda on-line (web) han experimentat un increment notable en els \u00faltims cinc anys en quantitat i qualitat, algunes dades situen en el 21% dels consumidors que compren per Internet davant del 41% al Regne Unit.<\/p>\n

\"Presente<\/p>\n

Productes<\/strong><\/h3>\n

En els or\u00edgens perseguien cobrir les necessitats m\u00ednimes de nutrients establertes (Valors Diaris Recomanats), en el moment actual la investigaci\u00f3 cient\u00edfica desenvolupa productes cada vegada m\u00e9s biodisponibles. La qualitat dels processos de producci\u00f3 i les mat\u00e8ries primeres s\u00f3n indispensables. Els naturals o d’origen natural prevalen sobre els sint\u00e8tics. Les empreses que busquen processos de producci\u00f3 ecol\u00f2gics s\u00f3n cada dia m\u00e9s reconegudes pels consumidors, i encara que no \u00e9s f\u00e0cil produir CCAA Bio, a poc a poc apareixen al mercat m\u00e9s productes amb aquesta certificaci\u00f3.<\/p>\n

Consumidor<\/strong><\/h3>\n

La cura natural de la salut \u00e9s cada dia m\u00e9s important i afortunadament es comen\u00e7a a parlar-ne a les escoles. Els joves de 20\/25 anys es van acostumant a consumir aliments sans i a desenvolupar h\u00e0bits saludables, i els CCAA guanyen adeptes. Els usuaris estan m\u00e9s ben informats i saben el que volen. Internet i les Xarxes Socials s\u00f3n fonts importants d’informaci\u00f3, tot i que la recomanaci\u00f3 del professional del punt de venda segueix sent un element clau.<\/p>\n

La recomanaci\u00f3 del professional del punt de venda segueix sent un element clau<\/p><\/blockquote>\n

Cap a on anem?<\/strong><\/h3>\n

Els CCAA han arribat per quedar-se i encara que sabem que no hi ha f\u00f3rmules m\u00e0giques, s\u00f3n un bon suport perqu\u00e8 la prevenci\u00f3 s’anticipi a la curaci\u00f3 de malalties. La investigaci\u00f3 de nous nutrients i noves aplicacions i accions ser\u00e0 exponencial. Noves branques de la ci\u00e8ncia com ara la nutrigen\u00e8tica <\/strong>i l’epigen\u00e8tica <\/strong>treuen el cap amb for\u00e7a en un horitz\u00f3 molt proper.<\/p>\n

Autor:\u00a0<\/strong>Pedro Porta, Director General a Espanya d’empresa de CCAA de 1991 a 2018.
\nEnginyer de Telecomunicacions.<\/p>\n

Bio Eco Actual<\/em><\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Maig 2019<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Molt camí s’ha recorregut a la indústria i consum dels Complements Alimentaris (CA) des dels estudis de Linus Pauling en els 60 i 70 sobre la Vitamina C i la bioquímica molecular. Espanya mantenia una important tradició de Plantes Medicinals (fonamentalment venudes a granel) i apareixen els primers complements alimentaris de Calci, Magnesi, All, Oli […]<\/p>\n","protected":false},"author":419,"featured_media":26376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-26380","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"\nPresent i futur dels complements alimentaris a Espanya - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Els complements alimentaris s\u00f3n una s\u00f2lida ajuda per aconseguir el benestar en la salut, sumats a una dieta i h\u00e0bits de vida sans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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