{"id":26444,"date":"2019-05-31T07:51:29","date_gmt":"2019-05-31T05:51:29","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=26444"},"modified":"2019-05-31T18:32:09","modified_gmt":"2019-05-31T16:32:09","slug":"entrevista-cristina-massanet","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2019\/05\/31\/entrevista-cristina-massanet\/","title":{"rendered":"Entrevista a Cristina Massanet: \u201cCom a empresa, ens motiva especialment promoure una organitzaci\u00f3 m\u00e9s sostenible en relaci\u00f3 amb l’entorn f\u00edsic i social”"},"content":{"rendered":"

Cristina Massanet<\/strong> va n\u00e9ixer a Madrid fa 44 anys. \u00c9s llicenciada en economia per la Universitat de Barcelona. Actualment \u00e9s la directora de m\u00e0rqueting i vendes del Grup Salut i Imaginaci\u00f3 amb les marques ecol\u00f2giques d’alimentaci\u00f3 ECO-SALIM en secs i BIONADOL\u00c7 en derivats lactis.<\/p>\n

<\/p>\n

\"Entrevista<\/p>\n

\u00c9s un moment de creixent professionalitzaci\u00f3 del sector ecol\u00f2gic a Espanya, qu\u00e8 aporta la nova imatge corporativa de Eco-Salim i Nadol\u00e7?<\/strong><\/p>\n

La nova imatge corporativa \u00e9s un rellan\u00e7ament per a la marca. Aprofitant el bagatge que ens donen els 25 anys que portem en el mercat volem posar \u00e8mfasi en transmetre m\u00e9s i millor la nostra identitat basada en la qualitat, la tradici\u00f3 i la cultura ecol\u00f2gica.<\/p>\n

Volem que els nostres clients i consumidors s\u00e0piguen qui som, qu\u00e8 fem i quins s\u00f3n els nostres valors. En aquest sentit, millorar la nostra visibilitat en el punt de venda \u00e9s una prioritat. Sabem que l’etiqueta \u00e9s de vital import\u00e0ncia per als nostres consumidors i per aix\u00f2 volem reduir la seva complexitat facilitant-ne la lectura i jerarquitzant b\u00e9 el missatge: garantia eco, informaci\u00f3 nutricional, proced\u00e8ncia… etc.<\/p>\n

Quins s\u00f3n els vostres objectius i motivacions?<\/strong><\/p>\n

El nostre objectiu \u00e9s ser una marca nacional de refer\u00e8ncia i ampliar la nostra pres\u00e8ncia en el mercat europeu.<\/p>\n

En relaci\u00f3 als productes, ampliarem l’assortiment en productes sense gluten, sense sucres afegits i plats preparats. A la nostra divisi\u00f3 de lactis apostem per augmentar la gamma de postres vegetals sense lactosa i aptes per vegans. Tamb\u00e9 ens hem proposat el desenvolupament d’envasos m\u00e9s sostenibles.<\/p>\n

Com a empresa, ens motiva especialment promoure una organitzaci\u00f3 m\u00e9s sostenible en relaci\u00f3 amb l’entorn f\u00edsic i social. Des de col\u00b7laborar estretament amb agricultors i ramaders locals fins a incorporar al nostre equip persones amb dificultats d’inserci\u00f3 laboral.<\/p>\n

Cap a on va el sector ecol\u00f2gic espanyol?<\/strong><\/p>\n

Sabem que el sector BIO \u00e9s una tend\u00e8ncia i no una moda: el creixement en aquests darrers anys \u00e9s inq\u00fcestionable.<\/p>\n

La gran distribuci\u00f3 ha irromput amb for\u00e7a en el mercat i el teixit minorista especialitzat est\u00e0 en un proc\u00e9s de transformaci\u00f3. Les grans cadenes aposten per ampliar el seu assortiment ecol\u00f2gic i integrar-lo en els lineals de convencional. Tamb\u00e9 estan incorporant l’ecol\u00f2gic en les seves marques de distribuci\u00f3: aix\u00f2 suposa un avantatge per al consumidor ja que permet l’acc\u00e9s a un major p\u00fablic. Aix\u00f2 acabar\u00e0 comportant una major sensibilitzaci\u00f3 cap a aquests productes per part de tot tipus de consumidors. D’altra banda, el mercat s’est\u00e0 segmentant, el que ens indica que tamb\u00e9 va madurant.\"Quina \u00e9s la difer\u00e8ncia m\u00e9s notable que veus entre el mercat de cosm\u00e8tica bio i el d’alimentaci\u00f3?<\/strong><\/p>\n

La relaci\u00f3 entre alimentaci\u00f3 i salut (o falta d’ella) \u00e9s m\u00e9s estreta que en la cosm\u00e8tica. “Som el que mengem” i cada dia mengem diverses vegades …<\/p>\n

Professionalment \u00e9s un mercat molt m\u00e9s ampli.<\/p>\n

Consumeixes ecol\u00f2gic en el teu dia a dia personal? \u00bfQuin producte \u00e9s sempre un must <\/em>bio a casa?<\/strong><\/p>\n

Consumeixo molt producte ecol\u00f2gic. En alimentaci\u00f3 els canvis en productes b\u00e0sics el vaig comen\u00e7ar a realitzar fa molts anys; llet, ous, sucre de canya, quinoa, arr\u00f2s, oli, caf\u00e8… Des de llavors, no paro d’incorporar productes bio a la cistella de la compra. Tamb\u00e9 en productes de cosm\u00e8tica o per a la llar.<\/p>\n

El meu must <\/em>bio per excel\u00b7l\u00e8ncia \u00e9s el pa. S\u00f3c molt “panera” i fan de l’obrador de Veritas, el controlo molt per no tenir trencaments d’estoc, he, he. Tampoc pot faltar a casa caf\u00e8 en gra 100% ar\u00e0biga: m’agrada moldre\u2019l en un molinet de cer\u00e0mica al moment.<\/p>\n

Autor:\u00a0<\/strong>Oriol Urrutia, Co-Editor<\/p>\n

Bio Eco Actual<\/em><\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Juny 2019<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Cristina Massanet va néixer a Madrid fa 44 anys. És llicenciada en economia per la Universitat de Barcelona. Actualment és la directora de màrqueting i vendes del Grup Salut i Imaginació amb les marques ecològiques d’alimentació ECO-SALIM en secs i BIONADOLÇ en derivats lactis.<\/p>\n","protected":false},"author":419,"featured_media":26469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-26444","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"\nEntrevista a Cristina Massanet: \u201cCom a empresa, ens motiva especialment promoure una organitzaci\u00f3 m\u00e9s sostenible en relaci\u00f3 amb l'entorn f\u00edsic i social" - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Cristina Massanet \u00e9s la directora de m\u00e0rqueting i vendes del Grup Salut i Imaginaci\u00f3 amb les marques ecol\u00f2giques d'alimentaci\u00f3 ECO-SALIM i BIONADOL\u00c7.\" \/>\n<meta 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