{"id":26531,"date":"2019-06-03T07:30:31","date_gmt":"2019-06-03T05:30:31","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=26531"},"modified":"2019-06-03T11:37:04","modified_gmt":"2019-06-03T09:37:04","slug":"entrevista-amb-carsten-holm","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2019\/06\/03\/entrevista-amb-carsten-holm\/","title":{"rendered":"Entrevista amb Carsten Holm: \u201cLlan\u00e7ar un nou esdeveniment important \u00e9s un gran repte i, des del principi, ens vam proposar que tingu\u00e9s ress\u00f2 nacional e internacional”"},"content":{"rendered":"

Carsten Holm<\/strong> (Copenhaguen, 1962) \u00e9s el director general de Diversified Business Communications UK, una de les empreses organitzadores de fires m\u00e9s important del Regne Unit, amb vocaci\u00f3 nacional i internacional per a esdeveniments relacionats amb el sector org\u00e0nic i natural.<\/p>\n

\"Entrevista<\/p>\n

Els esdeveniments de Diversified<\/em> sempre destaquen per la seva professionalitat i dinamisme, tal com hem experimentat a Natural & Organic Products Europe, NOPE (Londres), Nordic Organic Food Fair i Eco Living Scandinavia (Malm\u00f6); i en breu a les noves fires Organic Food Iberia i Eco Living Iberia (Madrid). Aquestes fires s\u00f3n el lloc perfecte perqu\u00e8 el sector ecol\u00f2gic es trobi i faci bons negocis.<\/p>\n

Per qu\u00e8 heu triat Espanya per celebrar Organic Food Iberia?<\/strong><\/p>\n

Diversified \u00e9s l’organitzador l\u00edder en esdeveniments comercials del sector org\u00e0nic, que ha llan\u00e7at amb \u00e8xit exposicions comercials a Londres, Escandin\u00e0via, Hong Kong i Austr\u00e0lia. Tamb\u00e9 publiquem la web Natural Products Global, per tant \u00e9s un sector que coneixem molt b\u00e9 i que ens apassiona.<\/p>\n

Fa dos anys, Susana Andres, la nostra agent espanyola, em va dir que Espanya necessitava un esdeveniment similar, altament centrat i comercial, i va considerar que Diversified, amb els nostres contactes i reputaci\u00f3 en el sector, seria la companyia adequada per lliurar l’esdeveniment.\"Entrevista<\/a>Susana r\u00e0pidament va establir reunions i converses per demostrar que tenia ra\u00f3, i tothom va coincidir que Espanya, com el major productor de productes org\u00e0nics a Europa que \u00e9s i amb un consum cada vegada m\u00e9s gran, necessitava un esdeveniment internacional de alt nivell per al sector org\u00e0nic. El suport era incre\u00efble, incloent totes les regions rellevants, Ecovalia, Intereco, el Ministerio d’Agricultura i tantes altres persones. Una vegada llan\u00e7at, vam convidar a Portugal a formar part tamb\u00e9 de l’esdeveniment, per la qual cosa es va convertir en Organic Food Iberia, amb un important suport tant d’Espanya com de Portugal.<\/p>\n

Aix\u00ed doncs, el moment era perfecte i tenim molta sort de ser ben rebuts per tothom del sector i tenir tant suport, incl\u00f2s el nostre soci en el esdeveniment, IFEMA. \u00c9s un moment molt emocionant per al sector ecol\u00f2gic i creiem que, amb el suport continuat de tots els nostres socis, Organic Food Iberia es convertir\u00e0 en una de les fires internacionals m\u00e9s destacades del moviment org\u00e0nic.<\/p>\n

Qu\u00e8 ofereix <\/strong>Organic Food Iberia <\/strong>al mercat org\u00e0nic europeu?<\/strong><\/p>\n

Llan\u00e7ar un nou esdeveniment important \u00e9s un gran repte i, des del principi, ens vam proposar que tingu\u00e9s ress\u00f2 nacional e internacional. Per ajudar-nos a aconseguir aquest objectiu, hem posat el focus en donar a con\u00e8ixer l’esdeveniment a la nostra substancial base de dades de compradors de comer\u00e7 internacional, i tamb\u00e9 hem treballat amb associacions i ambaixades rellevants per ajudar a difondre el missatge.<\/p>\n

A m\u00e9s, hem posat en marxa un programa Hosted Buyer VIP<\/em> per a uns 200 compradors \u00a0internacionals seniors<\/em>, que tindran cobert vols i allotjament. I, per celebrar el llan\u00e7ament, oferim viatges gratu\u00efts a fins 300 compradors nacionals. \u00c9s una gran campanya de m\u00e0rqueting que assegurar\u00e0 que Organic Food Iberia tingui l\u2019\u00e8xit que es mereix.<\/p>\n

Quins s\u00f3n els destacats de<\/strong> Organic Food Iberia?<\/strong><\/p>\n

Tenim m\u00e9s de 500 expositors procedents d\u2019Espanya, Portugal i d\u2019arreu del m\u00f3n, cosa que \u00e9s incre\u00efble per una fira nova. A m\u00e9s, disposem d\u2019un programa complet de seminaris, amb excel\u00b7lents continguts, demostracions de cuina, tast de vins, m\u00fasica i un excel\u00b7lent networking<\/em>. La mostra tamb\u00e9 compta amb Eco Living Iberia, que inclou productes de bellesa respectuosos amb el medi ambient, llar, salut i altres productes, de manera que hi ha molt a veure.<\/p>\n

Francament, si esteu dins del sector alimentari i no us preocupeu nom\u00e9s pel futur del planeta, sin\u00f3 tamb\u00e9 per un dels sectors de major creixement en el comer\u00e7 minorista, la visita a Organic Food Iberia pot ser un dels dies m\u00e9s importants de l\u2019any.<\/p>\n

Autor:\u00a0<\/strong>Oriol Urrutia, Co-Editor<\/p>\n

Bio Eco Actual<\/em><\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Juny 2019<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Carsten Holm (Copenhaguen, 1962) és el director general de Diversified Business Communications UK, una de les empreses organitzadores de fires més important del Regne Unit, amb vocació nacional i internacional per a esdeveniments relacionats amb el sector orgànic i natural.<\/p>\n","protected":false},"author":419,"featured_media":26526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7174,7173],"tags":[],"class_list":["post-26531","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-fires","category-professional"],"yoast_head":"\nEntrevista amb Carsten Holm: \u201cLlan\u00e7ar un nou esdeveniment important \u00e9s un gran repte i, des del principi, ens vam proposar que tingu\u00e9s ress\u00f2 nacional e internacional" - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Carsten Holm \u00e9s el director general de Diversified 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