{"id":27156,"date":"2019-07-22T06:47:09","date_gmt":"2019-07-22T04:47:09","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=27156"},"modified":"2025-10-05T12:06:55","modified_gmt":"2025-10-05T10:06:55","slug":"comerc-just-moviment-universal-etic-i-sostenible","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2019\/07\/22\/comerc-just-moviment-universal-etic-i-sostenible\/","title":{"rendered":"El Comer\u00e7 Just, un moviment universal \u00e8tic i sostenible"},"content":{"rendered":"<p>Recentment hem celebrat el Dia Mundial del Comer\u00e7 Just i \u00e9s un moment idoni per a reflexionar sobre el <strong>Comer\u00e7 Just<\/strong>, un concepte del que sovint sentim parlar i que tantes persones a dia d&#8217;avui encara no coneixen o no saben en qu\u00e8 consisteix exactament. Un terme que suscita tanta curiositat per la seva pr\u00f2pia denominaci\u00f3 per\u00f2 que amb assidu\u00eftat genera gran confusi\u00f3 i desconeixement i molta expectaci\u00f3.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27153\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/07\/Comercio-justo.jpg\" alt=\"Un movimiento universal \u00e9tico y sostenible\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/07\/Comercio-justo.jpg 1200w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/07\/Comercio-justo-768x512.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/07\/Comercio-justo-696x464.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/07\/Comercio-justo-1068x712.jpg 1068w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/07\/Comercio-justo-630x420.jpg 630w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>En qu\u00e8 consisteix el Comer\u00e7 Just? \u00c9s un sistema comercial alternatiu els pilars del qual s&#8217;assenten en els principis que hauria de tenir tota societat; <strong>di\u00e0leg, transpar\u00e8ncia, respecte i solidaritat<\/strong>. El Comer\u00e7 Just a m\u00e9s busca una major igualtat en el context internacional prioritzant criteris socials i mediambientals, \u00e9s a dir, donant prioritat a les persones i al planeta.<\/p>\n<blockquote><p>Som la certificaci\u00f3 dels productes de Comer\u00e7 Just i hem nascut gr\u00e0cies al comprom\u00eds d&#8217;organitzacions de tot el m\u00f3n<\/p><\/blockquote>\n<h3>El Comer\u00e7 Just contribueix al desenvolupament sostenible oferint millors condicions comercials<\/h3>\n<p>En el context del mercat actual, cada vegada s\u00f3n m\u00e9s els consumidors que expressen els valors a trav\u00e9s del consum diari i demanen productes m\u00e9s sostenibles. Igualment exigim m\u00e9s informaci\u00f3 sobre la nostra alimentaci\u00f3 i consum, d&#8217;on ve i com es produeix el que adquirim. Pel que podem dir que el moviment del Comer\u00e7 Just \u00e9s un corrent de car\u00e0cter social que <strong>integra una visi\u00f3 de l&#8217;economia molt m\u00e9s \u00e8tica i saludable<\/strong>, ja que les persones, el medi ambient i el desenvolupament sostenible s\u00f3n una refer\u00e8ncia priorit\u00e0ria per sobre dels purs beneficis econ\u00f2mics.<\/p>\n<h3>Assegura els drets dels productors<\/h3>\n<p>En la nostra societat actual \u00e9s fonamental con\u00e8ixer i contribuir a prioritzar la veritable finalitat de l&#8217;economia, com \u00e9s el <strong>proveir de manera sostenible les bases materials per al desenvolupament personal, social i ambiental<\/strong>. I precisament aix\u00f2 \u00e9s el que desenvolupem a Fairtrade; treballem per un millor futur per als productors a trav\u00e9s del Comer\u00e7 Just. Som la certificaci\u00f3 dels productes de Comer\u00e7 Just i hem nascut gr\u00e0cies al comprom\u00eds d&#8217;organitzacions de tot el m\u00f3n. Creiem que el comer\u00e7 \u00e9s <strong>un motor fonamental per a la reducci\u00f3 de la pobresa i per aconseguir un m\u00f3n m\u00e9s sostenible i just<\/strong>, i que sobretot, quan s\u2019ent\u00e9n quines s\u00f3n les necessitats dels productors i treballadors del Sud, i quines oportunitats ofereix el Comer\u00e7 Just per canviar i millorar la situaci\u00f3, aconseguim que el m\u00f3n brilli m\u00e9s.<\/p>\n<p><strong>Autora: <\/strong>Paula M\u00aa P\u00e9rez Blanco, Responsable Comunicaci\u00f3 <em>Fairtrade Ib\u00e9rica<\/em> i Periodista Especialitzada en Periodisme Cultural<strong><em><br \/>\n<\/em><\/strong><\/p>\n<p><em><strong>Bio Eco Actual<\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em><br \/>\n<strong>Llegir<\/strong><strong><a href=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/06\/BioEcoActual_Juliol_Agost_2019.pdf\" target=\"_blank\" rel=\"noopener\">\u00a0Bio Eco Actual Juliol-Agost 2019<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recentment hem celebrat el Dia Mundial del Comer&ccedil; Just i &eacute;s un moment idoni per a reflexionar sobre el Comer&ccedil; Just, un concepte del que sovint sentim parlar i que tantes persones a dia d&rsquo;avui encara no coneixen o no saben en qu&egrave; consisteix exactament. Un terme que suscita tanta curiositat per la seva pr&ograve;pia [&hellip;]<\/p>\n","protected":false},"author":419,"featured_media":35218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7172],"tags":[],"class_list":["post-27156","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-comerc-just"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comer\u00e7 Just: Qu\u00e8 \u00e9s i per qu\u00e8 \u00e9s important - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Descobreix el comer\u00e7 just: un sistema que promou la igualtat, transpar\u00e8ncia i respecte en les relacions comercials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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