{"id":27496,"date":"2019-09-10T20:35:38","date_gmt":"2019-09-10T18:35:38","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=27496"},"modified":"2019-09-10T20:35:38","modified_gmt":"2019-09-10T18:35:38","slug":"mel-muria-exemple-valors","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2019\/09\/10\/mel-muria-exemple-valors\/","title":{"rendered":"Mel Muria, exemple de valors"},"content":{"rendered":"

Coneixement, amor i respecte son trets fonamentals de la feina de Rafel Muria<\/strong>, sisena generaci\u00f3 al capdavant de Mel Muria,<\/strong> empresa premiada arreu, a nivell nacional i internacional. Les seves mels de muntanya, de roman\u00ed, de bosc, de taronger, de mil flors, de farigola i de bruc han estat guardonades en premis internacionals a les millors mels i l\u2019empresa Mel Muria<\/a> reconeguda per la Generalitat de Catalunya en diverses ocasions.<\/p>\n

\"Mel
Rafel Muria en el Centre d’Interpretaci\u00f3 Ap\u00edcola de Mel Muria a El Perell\u00f3<\/figcaption><\/figure>\n

La mel que surt de les seves arnes es ven a les millors botigues especialitzades i gourmet del pa\u00eds i de fora, ja que s\u2019exporta a m\u00e9s de 15 pa\u00efsos on \u00e9s considerat un producte premium<\/em><\/strong>. Mostra de la seva gran qualitat \u00e9s la seva pres\u00e8ncia als magatzems Harrods de Londres, Printemps de Fran\u00e7a o Globus de Su\u00efssa.<\/p>\n

Mel Muria \u00e9s present a les fires internacionals de major prestigi com BIOFACH, a Alemanya; Natexpo, a Par\u00eds; o Natural & Organic Products Europe a Londres, on tracten amb clients de tot el m\u00f3n. A m\u00e9s de les top vendes<\/em> mel de roman\u00ed i mel de mil flors, Mel Muria ofereix mels gourmet, com la mel de taronger amb safr\u00e0, la mel de mil flors amb c\u00farcuma, amb canyella o amb vainilla o la mel d\u2019alta muntanya amb gingebre, entre d\u2019altres. La l\u00ednia de productes de luxe artMuria ha estat guardonada aquest mateix any amb medalla d\u2019or a la mel d\u2019alta muntanya i medalla de plata a les varietats de roman\u00ed i de bosc al London International Award LIHA 2019. Tamb\u00e9 s\u2019ha premiat el disseny del packaging<\/em> del nou estoig de la col\u00b7lecci\u00f3 artMuria Luxury Innova. \u201cEstem molt satisfets de que el nostre treball es vegi reconegut a nivell internacional i de que els nostres productes destaquin entre tantes mels procedents de tot el m\u00f3n\u201d,<\/em> comenta Rafel Muria.<\/p>\n

La fam\u00edlia Muria porta les abelles on hi ha les plantes adequades en dos camions preparats per al transport de les arnes. Ja l\u2019any 1921 Rafel Muria Llambrich<\/strong> va transportar les seves abelles des de El Perell\u00f3 fins als tarongers d\u2019Alcanar. Va ser la primera transhum\u00e0ncia de 50 km. de les abelles de Mel Muria.<\/p>\n

Apicultors des de 1810, generaci\u00f3 rere generaci\u00f3, Mel Muria ha crescut i ha ampliat el ventall de la seva activitat, transcendint la purament comercial per difondre una cultura que ve del passat i ha anat evolucionant tan en el concepte com en la manera de fer i en el tracte a les abelles. La hist\u00f2ria, les primeres arnes, els estris que s\u2019han usat en el passat i els que es fan servir ara en l\u2019apicultura, tot est\u00e0 ben explicat al Centre d\u2019Interpretaci\u00f3 Ap\u00edcola que la empresa t\u00e9 a El Perell\u00f3.<\/p>\n

\"miel<\/p>\n

Bio Eco Actual l\u2019ha visitat fa pocs dies, just despr\u00e8s del terrible incendi forestal proper,\u00a0\u00a0 que sortosament no va afectar directament a les arnes, per\u00f2 que indirectament s\u00ed, ja que han cremat farigoles i roman\u00eds, deixant una gran zona en cendres, devastada per les flames.<\/p>\n

Tot just arribar ens rep el bronzit de les abelles i un audiovisual que ens transporta al m\u00f3n ap\u00edcola i de la mel<\/strong>. Despr\u00e9s Rafel en persona ens explica pas a pas tots els detalls en un recorregut molt did\u00e0ctic alhora que interactiu. M\u00e9s endavant visitem la zona d\u2019envasat que compta amb maquin\u00e0ria d\u2019\u00faltima generaci\u00f3. Visitem tamb\u00e9 les oficines on coneixem la fam\u00edlia que integra Mel Muria, i finalment arribem a la botiga on es poden comprar les diferents varietats tant de mel com pol\u00b7len i d\u2019altres productes derivats com complements alimentaris, cosm\u00e8tics, etc. L\u2019experi\u00e8ncia i aprenentatge sobre les abelles i la mel passa ara a la part pr\u00e0ctica amb la visita a la \u00a0zona de divulgaci\u00f3 i aprenentatge al bosc, on porten als escolars que visiten el centre, all\u00e0 es posen els vestits protectors i coneixen a primera l\u00ednia quina \u00e9s la feina de l\u2019apicultor.<\/p>\n

L\u2019autenticitat i saber fer a trav\u00e9s de generacions \u00e9s quelcom que es despr\u00e8n nom\u00e9s entrar a les instal\u00b7lacions Muria<\/strong>, per\u00f2 tamb\u00e9 la modernitzaci\u00f3 i adaptaci\u00f3 als canvis del segle XXI i l\u2019aposta per una producci\u00f3 d\u2019alta qualitat i ecol\u00f2gica. L\u2019univers ap\u00edcola \u00e9s inherent a Rafel Muria, porta les abelles i la seva cura a la sang. Una \u00a0simbiosi imprescindible. I \u00e9s que en ple segle XXI poques abelles viurien a Espanya si \u00a0no fos pels apicultors: hem destrossat talment el medi natural i el nostre entorn que sense ells no hi hauria abelles al nostre pa\u00eds. Ara cal que els apicultors que queden es transformin a producci\u00f3 sostenible i ecol\u00f2gica, cal que els consumidors els donem suport i cal que apostem, igual que amb tota mena de productes, per la mel de veritat<\/em>, per aquella mel coherent amb la nostra consci\u00e8ncia i, a m\u00e9s a m\u00e9s de la salut, que promogui un canvi social i en termes de consum.<\/p>\n

\"miel<\/p>\n

Mel Muria \u00e9s ess\u00e8ncia. \u00c9s l\u2019ess\u00e8ncia d\u2019aquella producci\u00f3 local respectuosa amb l\u2019entorn i les seves necessitats. \u00c9s aquella ess\u00e8ncia que s\u2019est\u00e0 perdent i que haur\u00edem de recuperar per al b\u00e9 de la nostra salut a nivell social i ambiental i, alhora, \u00e9s el clar exemple d\u2019\u00e8xit empresarial amb un producte d\u2019alta qualitat i en posici\u00f3 de lideratge dins la seva categoria, essent tamb\u00e9 un important valor nutritiu i saludable.<\/p>\n

Producci\u00f3 ecol\u00f2gica, local i selecta. Apostem per aquest model en la nostra cistella de la compra.<\/p><\/blockquote>\n

Autora:\u00a0<\/strong>Montse Mul\u00e9, Redactora<\/p>\n

Bio Eco Actual<\/em><\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Setembre 2019<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Coneixement, amor i respecte son trets fonamentals de la feina de Rafel Muria, sisena generació al capdavant de Mel Muria, empresa premiada arreu, a nivell nacional i internacional. Les seves mels de muntanya, de romaní, de bosc, de taronger, de mil flors, de farigola i de bruc han estat guardonades en premis internacionals a les […]<\/p>\n","protected":false},"author":1,"featured_media":27490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-27496","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"\nMel Muria, exemple de valors - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Coneixement, amor i respecte son trets fonamentals de la feina de Rafel Muria, sisena generaci\u00f3 al capdavant de Mel Muria, empresa premiada arreu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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