{"id":27932,"date":"2019-10-08T08:30:35","date_gmt":"2019-10-08T06:30:35","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=27932"},"modified":"2019-10-09T15:30:44","modified_gmt":"2019-10-09T13:30:44","slug":"entrevista-jaume-rossello-responsable-revista-integral","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2019\/10\/08\/entrevista-jaume-rossello-responsable-revista-integral\/","title":{"rendered":"Jaume Rossell\u00f3, fundador de la revista Integral: “Els experts asseguren que tornarem bastant aviat a una comunicaci\u00f3 de qualitat\u201d"},"content":{"rendered":"

Jaume Rossell\u00f3<\/strong> \u00e9s qui ha estat darrera de la creaci\u00f3 de revistes com Integral<\/em>\u00a0(1978) i Cuerpomente<\/em> (1990), entre d\u2019altres. La seva \u00e9s una vida dedicada a les publicacions relacionades amb la salut, l\u2019alimentaci\u00f3 vegetariana i la vida natural. Ha estat tamb\u00e9 editor de llibres, tradu\u00efts a m\u00e9s de vint idiomes. La seva recent jubilaci\u00f3 formal com a director d\u2019Integral l\u2019anima ara mateix a preparar nous projectes de comunicaci\u00f3 sobre tots aquests temes.<\/p>\n

\"<\/p>\n

Cal anar sempre a contra corrent, aquest \u00e9s l’\u00e8xit de l’editor per comunicar amb la societat?<\/strong><\/p>\n

Bastant. En el cas d\u2019Integral, ens va tocar anar contra corrent, perqu\u00e8 hi \u00e9rem quan va comen\u00e7ar tot. Fins aleshores, nom\u00e9s existia, que coneguem, una publicaci\u00f3 nord-americana feta per simpatitzants de la macrobi\u00f2tica. Es pot dir que, per primera vegada a Europa, una revista \u2014bastant cuidada, per l\u2019\u00e8poca\u2014 feia propostes de salut de deb\u00f2, posant com a protagonista cada lector, i amb suggeriments per desenvolupar consci\u00e8ncia de forma natural.<\/p>\n

Si parlem d\u2019anar a contra corrent, aqu\u00ed tan sols ens quedava algun eco d\u2019aquell formidable moviment naturista i llibertari que havia acabat a meitat del segle passat. Amb el pas del temps hem pogut donar forma, segons diuen els de m\u00e0rqueting, a un nou target<\/em>. Ara toca el m\u00e9s dif\u00edcil: aprofundir en el canvi de deb\u00f2. Costa, \u00e9s clar.<\/p>\n

Val m\u00e9s ser cap de ratol\u00ed que cua de lle\u00f3?<\/strong><\/p>\n

Pot ser una pregunta trampa. Parteix del parany que un pot viure separat del propi cos social. A vegades som lle\u00f3 i a vegades ratol\u00ed… per\u00f2 no nom\u00e9s el cap o la cua. Amb tot, i posats a donar per bo el parany, sempre \u00e9s m\u00e9s \u00fatil ser un cap que una cua.<\/p>\n

Ara, despr\u00e9s de 40 anys de fundar la revista Integral, creus que va valer la pena apostar per l’ecologia?<\/strong><\/p>\n

S\u00ed, per\u00f2 no ho diria gaire alt, veient la situaci\u00f3 actual del medi ambient. L\u2019ecologia forma part d\u2019Integral des dels primers n\u00fameros, i a la revista hem viscut debats molt vius sobre la q\u00fcesti\u00f3. En el que avui en diem \u00abecologia\u00bb, es noten moltes ganes de canviar el m\u00f3n, per\u00f2 no tantes ganes de canviar-nos a nosaltres mateixos.<\/p>\n

\u00c9s bonic recordar la vella dita \u00abpensa global i actua local\u00bb dels Friends of the Earth<\/em> anglesos, per\u00f2 a l\u2019hora de la pr\u00e0ctica, el poder i les seves lleis no ho posen f\u00e0cil. A banda, es perd molt de temps i energia en demostrar evid\u00e8ncies del cam\u00ed equivocat que segueixen els poderosos. Costa massa acordar canvis positius reals!<\/p>\n

Creus que influeix m\u00e9s socialment una not\u00edcia viral que una lectura profunda?<\/strong><\/p>\n

S\u00ed. Vivim moments de gran fragmentaci\u00f3, i es diria que nom\u00e9s compten els likes<\/em> i clics a les pantalletes, i les grans xifres. A curt termini aix\u00f2 encara augmentar\u00e0 i hi haur\u00e0 m\u00e9s polaritzaci\u00f3, per\u00f2 per sort els experts asseguren que tornarem bastant aviat a una comunicaci\u00f3 de qualitat.<\/p>\n

I, podem afegir-hi, amb un avantatge: els missatges ja s\u00f3n cada vegada m\u00e9s precisos. Llegim textos que eviten el vell barroquisme innecessari.<\/p>\n

Amb tant ver\u00ed en l’aire, caldr\u00e0 comprar oxigen aviat?<\/strong><\/p>\n

Ja en venen, a la Xina, i no serveix de res. Hem vist all\u00ed humans amb mascareta, tant a Beijing o a les zones industrials, i hem pogut comprovar com pica el coll al cap d\u2019una estona de passejar-hi. \u00c9s trist\u00edssim. M\u00e9s enll\u00e0 de l\u2019excentricitat d\u2019envasar aire de l\u2019Everest, aqu\u00ed encara dubtem sobre les restriccions a l\u2019autom\u00f2bil, o amb una nova legislaci\u00f3 per a la ramaderia intensiva (no tothom estaria d\u2019acord en tancar els escorxadors com una romanalla del passat).<\/p>\n

Per\u00f2 la fugida tampoc \u00e9s la resposta. No hi hauria espai per a tothom a les muntanyes o a les cap\u00e7aleres dels rius. Com deia Lanza del Vasto, \u00abno se\u2019ns ha perdut res a la Lluna, si no arreglem primer el nostre pas a la Terra\u00bb.<\/p>\n

Autor:\u00a0<\/strong>Enric Urrutia, Director.<\/p>\n

Bio Eco Actual<\/em><\/strong>,\u00a0el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Octubre 2019<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Jaume Rosselló és qui ha estat darrera de la creació de revistes com Integral (1978) i Cuerpomente (1990), entre d’altres. La seva és una vida dedicada a les publicacions relacionades amb la salut, l’alimentació vegetariana i la vida natural. Ha estat també editor de llibres, traduïts a més de vint idiomes. La seva recent jubilació formal […]<\/p>\n","protected":false},"author":419,"featured_media":27929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7180,7173],"tags":[],"class_list":["post-27932","post","type-post","status-publish","format-standard","has-post-thumbnail","category-activisme","category-professional"],"yoast_head":"\nJaume Rossell\u00f3, fundador de la revista Integral - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Jaume Rossell\u00f3 \u00e9s qui ha estat darrera de la creaci\u00f3 de revistes com Integral\u00a0(1978) i Cuerpomente (1990), entre d\u2019altres.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/ca\/2019\/10\/08\/entrevista-jaume-rossello-responsable-revista-integral\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" 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