{"id":28304,"date":"2019-10-23T00:45:42","date_gmt":"2019-10-22T22:45:42","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=28304"},"modified":"2019-10-23T12:37:43","modified_gmt":"2019-10-23T10:37:43","slug":"veritas-ofereix-un-servei-gratuit-de-recollida-de-roba-a-domicili","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2019\/10\/23\/veritas-ofereix-un-servei-gratuit-de-recollida-de-roba-a-domicili\/","title":{"rendered":"Veritas ofereix un nou servei gratu\u00eft de recollida de roba a domicili"},"content":{"rendered":"<p style=\"font-weight: 400;\">Els Supermercats Veritas enceten un cam\u00ed nou per <strong>reduir l\u2019impacte mediambiental<\/strong> que suposa transportar les compres online, un dels grans reptes que afronta el sector de la log\u00edstica. Aquest projecte tamb\u00e9 vol <strong>facilitar la recollida selectiva de roba<\/strong>\u00a0als ciutadans.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-28300\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/10\/Veritas_Ok.jpg\" alt=\"Veritas ofrece un servicio gratuito de recogida de ropa a domicilio\" width=\"1200\" height=\"798\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/10\/Veritas_Ok.jpg 1200w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/10\/Veritas_Ok-768x511.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/10\/Veritas_Ok-696x463.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/10\/Veritas_Ok-1068x710.jpg 1068w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/10\/Veritas_Ok-632x420.jpg 632w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"font-weight: 400;\">La proposta passa per oferir m\u00e9s comoditat als consumidors a trav\u00e9s d\u2019un nou servei de \u201clog\u00edstica inversa\u201d en el qual el client de Veritas fa la compra en l\u00ednia i el repartidor que li entrega la comanda li recull roba i el cal\u00e7at en des\u00fas perqu\u00e8 siguin reciclats i reutilitzats. El projecte, anomenat <strong>Veritas Textile Project<\/strong>, comen\u00e7a a funcionar des d\u2019aquest mes d\u2019octubre i abasta l\u2019\u00c0rea Metropolitana de Barcelona.<\/p>\n<p style=\"font-weight: 400;\">Un dels grans canvis que han portat les noves tecnologies \u00e9s que el consumidor s\u2019ha acostumat a la immediatesa i la comoditat. Els clients compren per internet i volen una entrega immediata. Per aix\u00f2, l\u2019objectiu del projecte \u00e9s seguir oferint m\u00e9s comoditats al consumidor actual i, a la vegada, proposa un\u00a0<strong>servei gratu\u00eft de recollida de roba que s\u2019entrega a Humana perqu\u00e8 sigui reutilitzada.<\/strong>\u00a0\u00c9s gaireb\u00e9 un\u00a0<em>delivery<\/em>\u00a0amb un vessant social i sostenible, diu Roger Ripoll, responsable de m\u00e0rqueting de Veritas.<\/p>\n<p style=\"font-weight: 400;\">Aquesta \u00e9s la primera vegada que Veritas engega un projecte relacionat amb el sector t\u00e8xtil i \u201cja en ten\u00edem ganes, perqu\u00e8 \u00e9s una de les ind\u00fastries m\u00e9s contaminants del m\u00f3n;\u00a0<strong>nom\u00e9s el 10% de les 140.000 tones de residu t\u00e8xtil que es generen a Catalunya es recull de forma selectiva, que \u00e9s el que permet que es pugui reutilitzar despr\u00e9s<\/strong>\u201d, declara Anna Badia, responsable de Sostenibilitat de Veritas. La reutilitzaci\u00f3 i reciclatge de les peces de roba t\u00e9 un benefici mediambiental i social: contribueix a estalviar recursos, a protegir el medi ambient, a lluitar contra el canvi clim\u00e0tic i permet donar una segona vida a la roba i cal\u00e7at.<\/p>\n<p style=\"font-weight: 400;\">Veritas Textile Project rep el suport i col\u00b7laboraci\u00f3 de l\u2019Ag\u00e8ncia Catalana de Residus, Humana i Ara Vinc.<\/p>\n<p style=\"font-weight: 400;\"><strong>Veritas<\/strong> \u00e9s el primer supermercat europeu amb la <strong>Certificaci\u00f3 B Corp<\/strong>. No fa gaire, la cadena va posar en marxa el projecte Veritas Pure Air per reduir l\u2019impacte de la contaminaci\u00f3 amb un sistema per netejar l\u2019aire dels espais interiors que \u00e9s pioner en l\u2019\u00e0mbit de la venda al detall. Els ODS s\u00f3n el marc de refer\u00e8ncia global amb qu\u00e8 la cadena de supermercats d\u2019alimentaci\u00f3 ecol\u00f2gica alinea el seu prop\u00f2sit, compromisos i accions. <strong>Veritas<\/strong> actualment disposa de 72 botigues i una botiga online.<\/p>\n<p><strong>M\u00e9s informaci\u00f3 a <a href=\"https:\/\/www.veritas.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.veritas.es<\/a><\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong><em>Bio Eco Actual<\/em>,<\/strong><em>el teu mensual 100% ecol\u00f2gic<\/em><strong><br \/>\nLlegir\u00a0<a href=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2019\/09\/BioEcoActual_OctubreCat_2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Bio Eco Actual Octubre 2019<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els Supermercats Veritas enceten un cam&iacute; nou per reduir l&rsquo;impacte mediambiental que suposa transportar les compres online, un dels grans reptes que afronta el sector de la log&iacute;stica. Aquest projecte tamb&eacute; vol facilitar la recollida selectiva de roba&nbsp;als ciutadans.<\/p>\n","protected":false},"author":419,"featured_media":28301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7173],"tags":[],"class_list":["post-28304","post","type-post","status-publish","format-standard","has-post-thumbnail","category-professional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Veritas ofereix un servei gratu\u00eft de recollida de roba a domicili<\/title>\n<meta name=\"description\" content=\"Els supermercats Veritas enceten un cam\u00ed nou per\u00a0reduir l\u2019impacte mediambiental\u00a0que suposa transportar les compres en l\u00ednia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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