{"id":28651,"date":"2019-11-07T08:00:39","date_gmt":"2019-11-07T06:00:39","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=28651"},"modified":"2019-11-07T09:00:45","modified_gmt":"2019-11-07T07:00:45","slug":"els-grans-capitals-desembarquen-al-sector-bio","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2019\/11\/07\/els-grans-capitals-desembarquen-al-sector-bio\/","title":{"rendered":"Els grans capitals desembarquen al sector bio"},"content":{"rendered":"

No som pocs els que en la nostra inf\u00e0ncia haurem jugat alguna vegada amb el mercuri dels term\u00f2metres que es trencaven a casa, i vist com unes gotes absorbien a altres fins que nom\u00e9s quedaven dues o tres grans masses. Aquella pr\u00e0ctica infantil, avui impensable, em recorda la din\u00e0mica actual del sector bio a Espanya<\/strong>, en el qual es multiplica l’entrada de grans capitals, b\u00e9 en forma d’inversors o d’empreses multinacionals, creant un panorama molt diferent del de fa tan sols cinc anys, no nom\u00e9s pel que fa a creixement del seu mercat, sin\u00f3 tamb\u00e9 a la seva estructura, organitzaci\u00f3 i equilibri.<\/p>\n

<\/p>\n

\"Los<\/p>\n

La situaci\u00f3<\/h3>\n

L’\u00faltim episodi d’aquest estiu, la compra de la divisi\u00f3 bio d’Ebro Foods -que ja va absorbir en el seu dia marques veteranes com Vegetalia o Celnat- per part de Midsona, multinacional sueca de productes salut i bio, referma una tend\u00e8ncia cada vegada m\u00e9s forta que va comen\u00e7ar fa alguns anys, a l\u2019escalfor del boom medi\u00e0tic i de creixement del sector i mercat bio a Espanya.<\/p>\n

Aix\u00ed, la inclusi\u00f3 de Biogr\u00e1 en l’estructura de Idilia Foods, propiet\u00e0ria de marques com Colacao o Nocilla; la compra de Biogran per l’holandesa Wessanen; o l’adquisici\u00f3 de Natursoy pel grup Nutrition & Sant\u00e9 s\u00f3n exemples d’un moviment de concentraci\u00f3 de volum i poder al llarg de tota la cadena de comercialitzaci\u00f3.<\/p>\n

La hist\u00f2ria del sector ecol\u00f2gic a Espanya \u00e9s la d’un creixement desequilibrat<\/p><\/blockquote>\n

Aquesta concentraci\u00f3 s’est\u00e0 donant tamb\u00e9 entre empreses “100% bio”. Com a mostra, els recents exemples d’uni\u00f3 entre Veritas i Ecoorganic per crear el major grup de supermercats bio d’Espanya; o del grup franc\u00e8s de fabricants L\u00e9a Nature (que al seu torn va comprar a la saragossana Biosurya el 2017) amb Biocop, empresa familiar barcelonina pionera en el sector.<\/p>\n

Per qu\u00e8 tan r\u00e0pid?<\/h3>\n

La hist\u00f2ria del sector ecol\u00f2gic a Espanya \u00e9s la d’un creixement desequilibrat. L’alta demanda exterior i la baixa demanda interna van propiciar un fort desenvolupament de la producci\u00f3 prim\u00e0ria i una escassa evoluci\u00f3 de la ind\u00fastria, la distribuci\u00f3 i el canal de venda, que han mantingut fins fa ben poc un status quo<\/em> c\u00f2mode, amb una m\u00ednima estructura industrial, log\u00edstica i de venda, suficients i adaptades al mercat especialista tradicional.<\/p>\n

En el context actual de creixement de la demanda, les grans corporacions industrials i de la venda minorista han vist el moment d’entrar en un mercat amb un alt potencial sustentat per una feble compet\u00e8ncia especialitzada<\/strong>. En q\u00fcesti\u00f3 de no m\u00e9s de cinc anys la Gran Distribuci\u00f3, liderada pel canal hiper i seguida pels supermercats i botigues de descompte, ha irromput en la cadena ecol\u00f2gica de comercialitzaci\u00f3, restant r\u00e0pidament quota de mercat al canal especialista. A aix\u00f2 ha contribu\u00eft l’estructura del canal de venda nacional, amb una major concentraci\u00f3 i varietat d’establiments que a Europa (3,4 botigues per 1.000 habitants el 2017 enfront de 2,6 a Europa, segons dades Nielsen) que ha augmentat i diversificat l’oferta de producte al client de proximitat en perjudici del canal especialista.<\/p>\n

 <\/p>\n

\"Los<\/p>\n

Alhora, grans multinacionals de la ind\u00fastria i empreses distribu\u00efdores – convencionals i ecol\u00f2giques<\/strong>– han vist tamb\u00e9 l’oportunitat, i pres el mateix cam\u00ed, incorporant al seu negoci divisions de producte bio o, directament, comprant empreses tradicionals prou desenvolupades com per adaptar-les sense grans esfor\u00e7os, i prou petites com per absorbir-les sense grans desemborsaments.<\/p>\n

Aquesta doble via de concentraci\u00f3 repercuteix tamb\u00e9 sobre productors i elaboradors tradicionals, dificultant la compet\u00e8ncia amb les produccions ben ajustades dels grans fabricants i la disponibilitat dels volums de producte que requereix la Gran Distribuci\u00f3.<\/p>\n

Sembla que l’eclosi\u00f3 del consum interior<\/strong> i el seu creixement constant a dos d\u00edgits durant els \u00faltims 10 anys han agafat al mercat nacional amb les seves estructures a mig fer. Espanya enfronta la mateixa din\u00e0mica de mercat que els principals ve\u00efns europeus, per\u00f2 amb menys for\u00e7a de vertebraci\u00f3 i organitzaci\u00f3 sectorial. Associacions de botigues bio com Biocoop a Fran\u00e7a, associacions intersectorials i interprofessionals de diferents departaments com Llenguadoc-Rossell\u00f3, Nouvelle Aquit\u00e0nia o Gard a Fran\u00e7a; AIAB a It\u00e0lia, B\u00d6WL o BNN a Alemanya, s\u00f3n estructures que s’han creat i consolidat a temps per fer front amb solidesa a l’arribada dels grans capitals i moviments de concentraci\u00f3 al sector bio.<\/p>\n

Les conseq\u00fc\u00e8ncies en el mercat interior i la seva previsible evoluci\u00f3<\/h3>\n

El servei de consultoria PRODESCON-PROVOTEC, en les seves col\u00b7laboracions amb els estudis anuals del MAPA sobre el sector bio espanyol, parla de dos models de mercat europeu: l’anglosax\u00f3-n\u00f2rdic, en el qual la major part de la quota de mercat bio es queda al canal de venda convencional; i el mediterrani, en el qual la quota es queda al canal especialista.<\/p>\n

Tradicionalment, el mercat espanyol ha seguit clarament el model mediterrani amb quotes de mercat dels supermercats ecol\u00f2gics, ecobotigues i grups de consum molt per sobre del 50%, i amb una representaci\u00f3 minorit\u00e0ria de la cadena convencional (hiper, super i descompte).<\/p>\n

Espanya enfronta la mateixa din\u00e0mica de mercat que els principals ve\u00efns europeus, per\u00f2 amb menys for\u00e7a de vertebraci\u00f3 i organitzaci\u00f3 sectorial<\/p><\/blockquote>\n

L’\u00faltim estudi MAPA del sector, referit a la situaci\u00f3 el 2017, atorga al canal especialista ecol\u00f2gic un 40-45% de quota de mercat, un 35-40% al canal convencional, i la resta a altres canals. Les seves previsions per al 2020 inverteixen aquesta proporci\u00f3: 35% enfront de 45%. Per\u00f2 tot indica, vista la r\u00e0pida evoluci\u00f3 de la cadena convencional en els dos \u00faltims anys, que les proporcions ja han canviat i ho seguiran fent a curt i mig termini, superant fins i tot aquestes previsions.<\/p>\n

L’altre efecte de la concentraci\u00f3 en la cadena de comercialitzaci\u00f3 afecta els petits i mitjans productors, elaboradors i distribu\u00efdors ecol\u00f2gics, que perden capacitat d’acc\u00e9s a un canal de venda cada vegada m\u00e9s dominat per les grans corporacions, a les que resulta m\u00e9s c\u00f2mode treballar amb grans grups productors i industrials que recolzar-se en la capacitat limitada d’oferta de producte i servei dels petits i mitjans.<\/p>\n

I si el sector ecol\u00f2gic especialista<\/strong> -productors, elaboradors i distribu\u00efdors- continua posposant la prioritat d’enfortir la seva vertebraci\u00f3 i organitzaci\u00f3 amb iniciatives associatives r\u00e0pides i eficaces, perdran cada vegada m\u00e9s pes en el mercat fins a arribar, en el pitjor dels casos, a un model anglosax\u00f3 dur propi de pa\u00efsos n\u00f2rdics, amb quotes de mercat a l’entorn del 10%, el que suposaria la desaparici\u00f3 de bona part de petits productors, industrials, distribu\u00efdors i ecobotigues independents per donar pas a un model de sector bio basat en el domini dels grans grups.<\/p>\n

Autor:<\/strong> Pedro L\u00f3pez Salcedo. Provotec. Consultoria avan\u00e7ada per al sector agroalimentari | www.provotec.es<\/a><\/p>\n

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No som pocs els que en la nostra infància haurem jugat alguna vegada amb el mercuri dels termòmetres que es trencaven a casa, i vist com unes gotes absorbien a altres fins que només quedaven dues o tres grans masses. Aquella pràctica infantil, avui impensable, em recorda la dinàmica actual del sector bio a Espanya, […]<\/p>\n","protected":false},"author":419,"featured_media":28645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7177,7173],"tags":[],"class_list":["post-28651","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alimentacio-ecologica","category-professional"],"yoast_head":"\nEls grans capitals desembarquen al sector bio<\/title>\n<meta name=\"description\" content=\"La r\u00e0pida irrupci\u00f3 de grans corporacions en el sector est\u00e0 canviant l'estructura i l'organitzaci\u00f3 tradicionals del mercat bio nacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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