{"id":29954,"date":"2020-01-14T08:00:51","date_gmt":"2020-01-14T06:00:51","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=29954"},"modified":"2020-01-13T17:50:47","modified_gmt":"2020-01-13T15:50:47","slug":"joaquim-llobet-la-certificacio-bio-permet-cobrir-un-deficit-en-la-legislacio","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2020\/01\/14\/joaquim-llobet-la-certificacio-bio-permet-cobrir-un-deficit-en-la-legislacio\/","title":{"rendered":"Joaquim Llobet: “La certificaci\u00f3 BIO permet cobrir un d\u00e8ficit en la legislaci\u00f3”"},"content":{"rendered":"

A Bio Eco Actual entrevistem a Joaquim Llobet<\/strong> (Barcelona, 1955), director comercial de Corpore Sano. Diplomat en m\u00e0rqueting per EDAA, \u00e9s motor en experi\u00e8ncia i coneixement en el m\u00f3n de la cosm\u00e8tica natural i ecol\u00f2gica.<\/p>\n

<\/p>\n

\"Joaquim<\/p>\n

Amb m\u00e9s de 17 anys de recorregut, Llobet<\/strong> ha vist n\u00e9ixer el sector de la cosm\u00e8tica bio des dels seus inicis, amb una evoluci\u00f3 des de 2002 molt significativa, quan les cinc principals organitzacions europees dedicades als est\u00e0ndards de cosm\u00e8tics ecol\u00f2gics i naturals es van reunir i van acordar cooperar en el desenvolupament d’un sol est\u00e0ndard harmonitzat i moment en qu\u00e8 va n\u00e9ixer Cosmos standard-, que entraria en vigor el 2010, certificant part dels productes de Corpore Sano, juntament amb els segells que garanteixen una \u00f2ptima qualitat ICEA, Eco Bio Cosmetic i Ecocert.<\/p>\n

Qu\u00e8 ha canviat m\u00e9s en la cosm\u00e8tica ecol\u00f2gica durant la teva traject\u00f2ria?<\/strong><\/p>\n

Inicialment la cosm\u00e8tica ecol\u00f2gica es basava en la recuperaci\u00f3 i l’\u00fas de f\u00f3rmules tradicionals, i alhora en reflectir els aspectes est\u00e8tics d’una manera de vida m\u00e9s en contacte amb la natura. Aquest ideari, en certa manera una mica ingenu, “hippy”, ha anat madurant cap a un model m\u00e9s honest, amb la incorporaci\u00f3 de conceptes com la sostenibilitat dels processos, la certificaci\u00f3 dels ingredients i l’efic\u00e0cia de les f\u00f3rmules.
\nA tall d’exemple, quan va n\u00e9ixer Corpore Sano<\/strong>, la innovaci\u00f3 del moment va ser que vam passar del xamp\u00fa a l’ou, urea per al greix i quina, a la incorporaci\u00f3 d’extractes i plantes naturals per al tractament de les principals afeccions de cabells, de l’ecologia poc m\u00e9s sab\u00edem.<\/p>\n

Avui dia els nostres nous llan\u00e7aments ja no els concebem si no s\u00f3n efica\u00e7os i respectuosos amb el medi ambient.<\/p>\n

Qu\u00e8 aporta la certificaci\u00f3 bio d’un cosm\u00e8tic?<\/strong><\/p>\n

Per al consumidor \u00e9s una garantia<\/strong>:<\/p>\n

De que l’elaboraci\u00f3 dels productes ha estat respectuosa amb els valors de sostenibilitat ambiental, que les f\u00f3rmules contenen ingredients de cultiu ecol\u00f2gic i no contenen ingredients l’efecte dels quals pogu\u00e9s ser perjudicial per a l’usuari.<\/p>\n

Tamb\u00e9 \u00e9s una ajuda <\/strong>en la decisi\u00f3 de compra, ja que la certificaci\u00f3 unifica criteris (COSMOS) i permet diferenciar entre productes ecol\u00f2gics i aquells que pretenen ser BIO aprofitant la manca d’informaci\u00f3 clara en l’etiquetatge i la comunicaci\u00f3. En aquest sentit, la certificaci\u00f3 BIO permet cobrir un d\u00e8ficit en la legislaci\u00f3<\/strong>, ja que l’evoluci\u00f3 del mercat ha anat m\u00e9s r\u00e0pid que la normativa, en aquest \u00e0mbit.<\/p>\n

\u00c9s un valor afegit o un imprescindible?<\/strong><\/p>\n

Tots dos. \u00c9s imprescindible<\/strong> per a garantir la credibilitat i honestedat dels productes i les seves marques, per\u00f2 si no aporta un valor afegit<\/strong> al benestar real de les persones, deixar\u00e0 de ser \u00fatil. En aquest sentit l’efic\u00e0cia <\/strong>\u00e9s un punt clau, ja que cal recordar que la certificaci\u00f3 ecol\u00f2gica per si mateixa no suposa cap garantia d’efic\u00e0cia.<\/p>\n

Envasos sense pl\u00e0stic. \u00c9s possible en cosm\u00e8tica?<\/strong><\/p>\n

\u00c9s un objectiu clar tot i que encara lluny\u00e0. De moment \u00e9s molt dif\u00edcil suprimir el 100% per\u00f2 s\u00ed podem anar reduint part dels pl\u00e0stics, a Corpore Sano<\/strong>, estem treballant cada any, no nom\u00e9s en reduir el pl\u00e0stic, sin\u00f3 en ser cada vegada m\u00e9s eco eficients en tots els nostres processos.<\/p>\n

Nosaltres sempre estem investigant amb nous envasos, m\u00e9s ecol\u00f2gics i amb menys residus.\"Joaquim<\/a>Tend\u00e8ncies i futur: Cap a on va la cosm\u00e8tica ecol\u00f2gica a Espanya?<\/strong><\/p>\n

La cosm\u00e8tica eco a Espanya, seguint la tend\u00e8ncia d’altres mercats europeus, est\u00e0 entrant en una nova fase de desenvolupament, doncs ja est\u00e0 sent una opci\u00f3 accessible per a un percentatge cada vegada m\u00e9s gran d’usuaris de cosm\u00e8tica. El repte que se’ns presenta \u00e9s aconseguir que totes aquestes persones que descobreixen la cosm\u00e8tica eco, tinguin una experi\u00e8ncia satisfact\u00f2ria.<\/p>\n

Que demana el consumidor del segle XXI?<\/strong><\/p>\n

Honestedat, claredat en la informaci\u00f3, accessibilitat pel que fa a preus i punts de venda, efic\u00e0cia en les f\u00f3rmules i especialitzaci\u00f3.<\/p>\n

Autor:<\/strong> Enric Urrutia, Director.<\/p>\n

Subscriu-te<\/a>\u00a0a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n

Bio Eco Actual<\/em>,\u00a0<\/strong>el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Gener 2020<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A Bio Eco Actual entrevistem a Joaquim Llobet (Barcelona, 1955), director comercial de Corpore Sano. 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