{"id":31424,"date":"2020-03-05T14:17:55","date_gmt":"2020-03-05T12:17:55","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=31424"},"modified":"2020-03-05T19:13:38","modified_gmt":"2020-03-05T17:13:38","slug":"entrevista-a-miguel-angel-montesinos-ceo-de-la-finestra-sul-cielo","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2020\/03\/05\/entrevista-a-miguel-angel-montesinos-ceo-de-la-finestra-sul-cielo\/","title":{"rendered":"“La nostra f\u00e0brica de producci\u00f3 i envasament a Val\u00e8ncia ser\u00e0 la primera \u2018plastic free\u2019 d\u2019Europa”"},"content":{"rendered":"

Parlem amb Miguel \u00c1ngel Montesinos (Madrid, 1974), CEO a Espanya de La Finestra sul Cielo, empresa familiar nascuda a Tor\u00ed l’any 1978 per distribuir productes ecol\u00f2gics d’alta qualitat que va arribar a Espanya el 2003 mantenint i estenent la filosofia de l’empresa italiana. Entre les seves m\u00e0ximes estan la qualitat i la professionalitat, al mateix temps que la cura per la salut i el respecte a l’entorn. “L’agricultura ecol\u00f2gica i el respecte pel nostre planeta ha de ser un eix fonamental per al futur de les generacions futures\u201d<\/strong>, afirma.<\/p>\n

<\/p>\n

\"Entrevista<\/p>\n

\u00c9s el moment del packaging sostenible? Quins avantatges ofereix?<\/strong><\/p>\n

El departament de producte de la Finestra sul Cielo porta ja un any buscant alternatives a l’env\u00e0s de pl\u00e0stic convencional. Creiem que el m\u00f3n bio ha de ser el sector que abanderi el canvi.<\/p>\n

Estem modificant els nostres envasos, substituint el pl\u00e0stic per vidre o envasos compostables. La nostra f\u00e0brica de producci\u00f3 i envasat a Val\u00e8ncia (GPA) ser\u00e0 aquest mateix any 2020 la primera f\u00e0brica ‘plastic free’ d’Europa. Tots els productes envasats seran 100% compostables. Aix\u00f2 est\u00e0 suposant un esfor\u00e7 enorme per part de les persones que formem Finestra, per\u00f2 estem decidits a ser part del canvi que necessita el planeta.<\/p>\n

L’objectiu d’aquests packagings compostables \u00e9s aconseguir un menor impacte en el medi ambient a causa de que es biodegraden en un termini de 180 dies.<\/p>\n

Amb quines dificultats es troben?<\/strong><\/p>\n

A nivell legal no hi ha normatives ni ajudes. Per exemple, el proc\u00e9s que estem fent a la nostra f\u00e0brica ‘plastic free’ est\u00e0 sent assumit per la pr\u00f2pia empresa perqu\u00e8 no hi ha subvencions sobre el canvi a compostable.<\/p>\n

Per a productes secs ja estem preparats per arrencar amb compostable. Ara estem treballant per buscar alternatives per als nostres productes frescos i congelats.<\/p>\n

Estem segurs que durant els propers mesos i anys el canvi en l’envasat dels aliments ser\u00e0 radical i Finestra estar\u00e0 present en aquest canvi des del principi.<\/p>\n

Com veu l’evoluci\u00f3 del consum de productes ecol\u00f2gics a Espanya?<\/strong><\/p>\n

Jo porto 26 anys en aquest sector. En els meus inicis, era dif\u00edcil trobar consumidors a Espanya que coneguessin el que era un aliment ecol\u00f2gic. La producci\u00f3 nacional de productes frescos s’exportava gaireb\u00e9 \u00edntegrament. I els productes industrialitzats que es comercialitzaven eren b\u00e0sicament d’importaci\u00f3.<\/p>\n

Durant aquests anys, afortunadament, aix\u00f2 ha anat evolucionant de manera exponencial. Avui dia Espanya est\u00e0 en els llocs m\u00e9s alts de producci\u00f3 i de consum de productes bio.<\/p>\n

Cada vegada m\u00e9s el consumidor est\u00e0 m\u00e9s atent a all\u00f2 que menja. Busca alternatives m\u00e9s sanes i ingredients m\u00e9s nets per la cistella de la compra.<\/p>\n

I a Europa?<\/strong><\/p>\n

Europa en general sempre ha estat molt avan\u00e7ada en producci\u00f3 i consum bio. Un exemple molt clar \u00e9s It\u00e0lia, l\u00edder al costat d’Espanya en producci\u00f3 i amb una taxa de consum 3 vegades superior a l’espanyola. Pa\u00efsos com Alemanya, Fran\u00e7a i Dinamarca tamb\u00e9 s\u00f3n punters a nivell europeu, aquest \u00faltim busca declarar-se 100% bio el 2020.<\/p>\n

En tots aquests pa\u00efsos el consum de productes bio \u00e9s imparable i com a sector \u00e9s un sector productiu reconegut i apreciat.<\/p>\n

Com aconsegueix La Finestra sul Cielo mantenir-se com una empresa independent?<\/strong><\/p>\n

Des de 1978 a It\u00e0lia i des del 2003 a Espanya, La Finestra sul Cielo ha seguit sempre fidel als seus principis. Principis fonamentals com el respecte cap a les persones (col\u00b7laboradors, clients i prove\u00efdors) i al nostre entorn. La qualitat dels productes que produ\u00efm, sempre dins de l’agricultura ecol\u00f2gica, ens ha mantingut forts i independents dins d’un sector que en els darrers anys ha sofert canvis substancials a causa de les adquisicions i entrada d’operadors aliens al sector.<\/p>\n

Des de Finestra, despr\u00e9s de tants anys de treball en aquest sector al qu\u00e8 estimem profundament, seguim creient que l’agricultura ecol\u00f2gica i el respecte pel nostre planeta ha de ser un eix fonamental per al futur de les generacions futures.<\/p>\n

Quin producte \u00e9s un imprescindible a la seva cistella de la compra habitual? Consumeix BIO en el seu dia a dia?<\/strong><\/p>\n

La fruita i la verdura s\u00f3n imprescindibles. A m\u00e9s de consumir di\u00e0riament prote\u00efna vegetal i quinoa real, com a fonts de prote\u00efna i hidrats de carboni.<\/p>\n

La veritat \u00e9s que em sento afortunat perqu\u00e8 la meva mare em va inculcar el consum bio des de ben petit. Des de llavors he seguit tota la meva vida amb aquesta cultura. I dia d\u2019avui la intento transmetre als meus fills. Crec fidelment en frases com: “som el que mengem” i “l’aliment \u00e9s la teva medicina”.<\/p>\n

Autor: <\/strong>Oriol Urrutia, Co-Editor.<\/p>\n

Subscriu-te<\/a>\u00a0a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n

Bio Eco Actual<\/em>,\u00a0<\/strong>el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Mar\u00e7 2020<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Parlem amb Miguel Ángel Montesinos (Madrid, 1974), CEO a Espanya de La Finestra sul Cielo, empresa familiar nascuda a Torí l’any 1978 per distribuir productes ecològics d’alta qualitat que va arribar a Espanya el 2003 mantenint i estenent la filosofia de l’empresa italiana. Entre les seves màximes estan la qualitat i la professionalitat, al mateix […]<\/p>\n","protected":false},"author":419,"featured_media":31419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-31424","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"\nEntrevista a Miguel \u00c1ngel Montesinos, CEO de la Finestra Sul Cielo<\/title>\n<meta name=\"description\" content=\"Parlem amb Miguel \u00c1ngel Montesinos (Madrid, 1974), CEO a Espanya de La Finestra sul Cielo, empresa familiar nascuda a Tor\u00ed l'any 1978.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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