{"id":33929,"date":"2020-04-01T10:00:36","date_gmt":"2020-04-01T08:00:36","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=33929"},"modified":"2020-03-31T12:43:55","modified_gmt":"2020-03-31T10:43:55","slug":"entrevista-a-juan-manuel-velasco-gerent-de-biover-nv-i-natimel","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2020\/04\/01\/entrevista-a-juan-manuel-velasco-gerent-de-biover-nv-i-natimel\/","title":{"rendered":"“Hi ha una major mentalitzaci\u00f3 de cuidar-nos i cuidar el nostre entorn”"},"content":{"rendered":"

Entrevistem Juan Manuel Velasco<\/strong>, gerente de BIOVER NV Espa\u00f1a<\/a> i\u00a0Natimel S.L<\/a>. \u00c9s pioner a Castella i Lle\u00f3 en la investigaci\u00f3 i desenvolupament, la distribuci\u00f3 a l’engr\u00f2s i la venda al detall a les seves botigues, de productes d’alimentaci\u00f3 i cosm\u00e8tica ecol\u00f2gics i de complements alimentaris de gran qualitat.<\/p>\n

<\/p>\n

\"Entrevista<\/p>\n

Qu\u00e8 destacaries del que has viscut en els teus m\u00e9s de 25 anys en el sector?<\/strong><\/p>\n

El sentiment d’estar en el mateix punt que fa 25 anys, i veient com el que es construeix avui es destrueix dem\u00e0 i es torna a construir dem\u00e0 passat, un continu re-descobrir coses i caure en modes de consum. No obstant aix\u00f2, i veient el molt positiu, tamb\u00e9 podem destacar d’aquest moment conf\u00fas en el qu\u00e8 tot val, que s’han definit les normes i que hi ha una major mentalitzaci\u00f3 de cuidar-nos i cuidar el nostre entorn i, per fi avui, els m\u00e9s joves, s\u00f3n els m\u00e9s conven\u00e7uts i millor formats. Crec que pot ser el moment d’entrada a una nova \u00e8poca on el BIO, en comptes de ser una novetat, sigui l’habitual en el consum.<\/p>\n

Quina \u00e9s la tend\u00e8ncia de consum m\u00e9s gran que has vist en els \u00faltims anys?<\/strong><\/p>\n

Els aliments frescos de tota mena i l’alimentaci\u00f3 b\u00e0sica de cada dia han agafat for\u00e7a en els \u00faltims anys i han anat ocupant un lloc preferencial, amb consumidors cada vegada m\u00e9s formats, que es cuiden di\u00e0riament.
\nCada vegada m\u00e9s, aliments frescos i biol\u00f2gics i tamb\u00e9 suplements BIO, que nosaltres fabriquem fa m\u00e9s de 25 anys i afortunadament ara se’ls d\u00f3na valor.<\/p>\n

L’alimentaci\u00f3 convencional sedueix amb sabors i presentaci\u00f3, com sedueix l’ecol\u00f2gica?<\/strong><\/p>\n

Amb sabors i presentaci\u00f3 ha de seduir igual que la convencional, el bio ha de ser molt bo i tenir bona vista tamb\u00e9. I, en ess\u00e8ncia, a m\u00e9s, l’alimentaci\u00f3 ecol\u00f2gica ha de seduir per ser saludable i sostenible, dos conceptes de moda per a molts per\u00f2 realment inherents des de sempre a l’alimentaci\u00f3 ecol\u00f2gica.<\/p>\n

Qu\u00e8 opines dels formatges vegans?<\/strong><\/p>\n

Consumir alternatives al formatge o al iogurt, realment sans i agradables i basats en un concepte de fermentaci\u00f3 natural de fruites o fruits secs, \u00e9s accedir a aliments saludables que milloren el nostre sistema immunitari procurant una millor salut intestinal.<\/p>\n

Ja podem trobar productes gourmet ecol\u00f2gics?<\/strong><\/p>\n

Cada vegada m\u00e9s, i per aix\u00f2 apostem molts, i les millors botigues i supermercats ecol\u00f2gics ens els ofereixen a tot el pa\u00eds, a m\u00e9s d’un excel\u00b7lent assessorament i formaci\u00f3, perqu\u00e8 siguem cada vegada m\u00e9s coneixedors i gaudim del gust a m\u00e9s a m\u00e9s dels conceptes. Visitem els supermercats ecol\u00f2gics gourmet de les nostres ciutats i descobrirem que la gastronomia no est\u00e0 renyida amb la qualitat i el BIO.<\/p>\n

Com veus el mercat ecol\u00f2gic a Castella i Lle\u00f3?<\/strong><\/p>\n

Darrere d’uns i davant d’altres, avui la comunicaci\u00f3 \u00e9s molt r\u00e0pida i arriba a tot arreu i zones on el mercat ecol\u00f2gic era m\u00e9s pobre, creixen de manera exponencial. \u00c9s un moment de canvis i encara que els consums no s\u00f3n els mateixos que en les grans ciutats, augmenten, i s’observa un major coneixement per part dels consumidors. A les zones rurals es confon molt el BIO amb els cultius casolans i la “proximitat” ens sembla que \u00e9s suficient en la lluita contra el canvi clim\u00e0tic, i encara que \u00e9s important i els productes poden ser de gran qualitat, no hem d’oblidar que la norma i el fet que estiguin certificats ens garanteix que es compleixen q\u00fcestions fonamentals com son no usar insecticides o adobs prohibits en l’agricultura ecol\u00f2gica i complir amb criteris de sostenibilitat de manera obligada.<\/p>\n

Autor:<\/strong> Enric Urrutia, Director.<\/p>\n

Subscriu-te<\/a>\u00a0a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n

Bio Eco Actual<\/em>,\u00a0<\/strong>el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Abril 2020<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Entrevistem Juan Manuel Velasco, gerente de BIOVER NV España i Natimel S.L. És pioner a Castella i Lleó en la investigació i desenvolupament, la distribució a l’engròs i la venda al detall a les seves botigues, de productes d’alimentació i cosmètica ecològics i de complements alimentaris de gran qualitat.<\/p>\n","protected":false},"author":419,"featured_media":33925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-33929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"\nEntrevista a Juan Manuel Velasco, gerent de BIOVER NV i\u00a0Natimel<\/title>\n<meta name=\"description\" content=\"Entrevistem Juan Manuel Velasco, gerente de BIOVER NV Espa\u00f1a i\u00a0Natimel S.L. \u00c9s pioner a Castella i Lle\u00f3 en la investigaci\u00f3 i desenvolupament.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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