{"id":34587,"date":"2020-04-24T11:19:09","date_gmt":"2020-04-24T09:19:09","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=34587"},"modified":"2020-04-24T11:19:09","modified_gmt":"2020-04-24T09:19:09","slug":"preus-cosmetics-naturals-i-ecologics","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2020\/04\/24\/preus-cosmetics-naturals-i-ecologics\/","title":{"rendered":"Quins factors defineixen els preus dels cosm\u00e8tics naturals i ecol\u00f2gics?"},"content":{"rendered":"

Per a molts consumidors, l\u2019elecci\u00f3 dels cosm\u00e8tics naturals i ecol\u00f2gics<\/strong> ja forma part del seu estil de vida. Si es compara la cosm\u00e8tica convencional amb la cosm\u00e8tica natural i org\u00e0nica, el preu sembla ser un dels primers factors que molts consumidors avaluen, juntament amb la imatge de marca i les declaracions vinculades al producte.<\/p>\n

<\/p>\n

\"\u00bfQu\u00e9<\/p>\n

A mesura que el sector de la cosm\u00e8tica natural i org\u00e0nica creix, tamb\u00e9 ho fa el nombre de productes que hi ha al mercat, el que iguala el terreny de joc de totes les empreses que produeixen aquests cosm\u00e8tics. Per tant, de la mateixa manera que les marques de cosm\u00e8tica convencionals poden variar en el seu preu, les marques de cosm\u00e8tica natural i org\u00e0nica tamb\u00e9 poden.<\/p>\n

Si b\u00e9 el preu d\u2019un cosm\u00e8tic convencional sovint es pot veure molt influ\u00eft en gran mesura pel valor o la popularitat de la marca m\u00e9s que per les qualitats del producte per se<\/em>, el preu de la cosm\u00e8tica natural i org\u00e0nica est\u00e0 fortament influenciat pels ingredients i els atributs del producte. Per aquesta ra\u00f3, els factors que tenen a veure amb les difer\u00e8ncies de preus entre els cosm\u00e8tics convencionals i naturals i org\u00e0nics s\u00f3n:<\/p>\n

1. Els ingredients<\/h3>\n

Si b\u00e9 una gran proporci\u00f3 de la f\u00f3rmula dels cosm\u00e8tics convencionals consisteix en subst\u00e0ncies basades en derivats d\u2019origen petroqu\u00edmic, com els olis minerals, que s\u00f3n barats i f\u00e0cils de produir, els cosm\u00e8tics naturals i org\u00e0nics contenen altes concentracions d\u2019extractes de plantes (per exemple, olis o extraccions a base d\u2019aigua) de plantes i flors. Les plantes i les flors estan subjectes als cicles de la natura, la temperatura i les condicions del s\u00f2l. Aix\u00f2 significa que les fonts naturals de mat\u00e8ries primeres, fora de les cultivades mitjan\u00e7ant l\u2019\u00fas de la biotecnologia, estan influ\u00efdes per factors ambientals que poden afectar el punt de preu de l\u2019oferta de determinats ingredients. Tamb\u00e9 conv\u00e9 destacar que l\u2019h\u00e0bitat on creix la planta o la flor acostuma a ser tamb\u00e9 el d\u2019altres organismes i contribueix a una biodiversitat m\u00e9s \u00e0mplia.<\/p>\n

El preu de la cosm\u00e8tica natural i org\u00e0nica est\u00e0 fortament influenciat pels ingredients i els atributs del producte<\/p><\/blockquote>\n

Un altre aspecte important \u00e9s la quantitat d\u2019ingredients necess\u00e0ria per produir olis essencials, que s\u00f3n un element clau per a la confecci\u00f3 de perfums de cosm\u00e8tics naturals i org\u00e0nics. Si l\u2019oli essencial present en un cosm\u00e8tic \u00e9s d\u2019origen org\u00e0nic, el preu dels ingredients pot ser fins a dues vegades m\u00e9s car que els no org\u00e0nics, com a conseq\u00fc\u00e8ncia de la poca disponibilitat d\u2019aquests ingredients.<\/p>\n

2. Les f\u00f3rmules<\/h3>\n

A difer\u00e8ncia dels cosm\u00e8tics convencionals, la formulaci\u00f3 de cosm\u00e8tics naturals i org\u00e0nics es basa en l\u2019alta concentraci\u00f3 d\u2019ingredients actius naturals i org\u00e0nics.<\/p>\n

\"\u00bfQu\u00e9<\/h3>\n

Com que no hi ha criteris harmonitzats per definir les propietats dels cosm\u00e8tics “naturals” i “org\u00e0nics” a nivell internacional, \u00e9s dif\u00edcil per als productors i els consumidors avaluar si les afirmacions “naturals” o “org\u00e0niques” es consideren enganyoses. Els productes convencionals i inspirats en la natura poden anunciar (per exemple, “elaborats amb oli de rosa” i utilitzar imatges i altres formes de comercialitzaci\u00f3 que puguin cridar l’atenci\u00f3 sobre un nombre limitat d’ingredients naturals en lloc del producte en conjunt. Aquests ingredients naturals poden estar presents en el producte acabat, per\u00f2 nom\u00e9s en concentracions molt baixes en comparaci\u00f3 amb la proporci\u00f3 de subst\u00e0ncies no naturals utilitzades. El consumidor ha de romandre vigilant davant de reclams enganyosos. Comprovar la llista INCI (llista d\u2019ingredients del producte) pot ajudar-lo a valorar el grau de precisi\u00f3 d\u2019aquestes declaracions. Les bases de dades tamb\u00e9 poden ser una font d\u2019informaci\u00f3 \u00fatil. La base de dades de productes on line de NATRUE, que \u00e9s p\u00fablica, enumera tots els \u00a0productes certificats NATRUE<\/strong><\/a> i ofereix als consumidors detalls sobre la seva formulaci\u00f3, \u00fas i marques que els produeixen<\/p>\n

3. Sostenibilitat i desenvolupament social<\/h3>\n

Moltes marques del sector cosm\u00e8tic natural i org\u00e0nic adopten des de la seva creaci\u00f3 un enfocament \u00e8tic i sostenible en el seu negoci com a part dels seus valors b\u00e0sics. Marques de cosm\u00e8tics naturals i org\u00e0nics internacionals com Weleda, PRIMAVERA o WALA, que s\u00f3n alguns dels membres fundadors de NATRUE, tenen col\u00b7laboracions amb agricultors locals de pa\u00efsos de tot el m\u00f3n per donar suport actiu al desenvolupament social de les comunitats locals mitjan\u00e7ant projectes de cultiu. El desenvolupament d\u2019aquests associats i la implementaci\u00f3 de mesures sostenibles i \u00e8tiques a l\u2019estrat\u00e8gia corporativa i la cadena de subministrament d\u2019una empresa comporten costos importants.<\/p>\n

Moltes marques del sector cosm\u00e8tic natural i org\u00e0nic adopten un enfocament \u00e8tic i sostenible com a part dels seus valors b\u00e0sics<\/p><\/blockquote>\n

Per qu\u00e8 val la pena canviar a cosm\u00e8tics naturals i org\u00e0nics?<\/h3>\n

A banda de la seva gran qualitat i efic\u00e0cia, els productes cosm\u00e8tics naturals i org\u00e0nics concorden amb les decisions de compra de cada vegada m\u00e9s consumidors que busquen productes sostenibles i \u00e8tics. De fet, un gran nombre de companyies que confien en l\u2019etiqueta NATRUE per a la certificaci\u00f3 dels seus cosm\u00e8tics naturals i org\u00e0nics han obert el cam\u00ed per oferir als consumidors productes que no nom\u00e9s s\u2019ajusten a les seves expectatives a nivell de formulaci\u00f3, sin\u00f3 tamb\u00e9 amb valors vinculats a preservaci\u00f3 ambiental, protecci\u00f3 de la biodiversitat, sostenibilitat i comer\u00e7 \u00e8tic.<\/strong><\/p>\n

Per garantir als consumidors nivells m\u00e0xims d\u2019ingredients naturals i org\u00e0nics en els seus cosm\u00e8tics, l\u2019etiqueta NATRUE contribueix activament a establir alts punts de refer\u00e8ncia per a la cosm\u00e8tica natural i ecol\u00f2gica. Mitjan\u00e7ant el nostre rigor\u00f3s conjunt de criteris, contribu\u00efm a combatre el \u201cgreenwashing<\/em>\u201d i els anuncis enganyosos al sector de la cosm\u00e8tica i ajudem els consumidors a identificar cosm\u00e8tics que compleixin plenament les seves expectatives de “natural” i “org\u00e0nic”.<\/p>\n

Autora<\/strong>: Ana Ledesma, Natrue Communications Officer | www.natrue.org<\/a><\/p>\n

Subscriu-te<\/a>\u00a0a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n

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Per a molts consumidors, l’elecció dels cosmètics naturals i ecològics ja forma part del seu estil de vida. Si es compara la cosmètica convencional amb la cosmètica natural i orgànica, el preu sembla ser un dels primers factors que molts consumidors avaluen, juntament amb la imatge de marca i les declaracions vinculades al producte.<\/p>\n","protected":false},"author":419,"featured_media":34581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7165,7166],"tags":[],"class_list":["post-34587","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cosmetica-natural","category-nutricio"],"yoast_head":"\nQuins factors defineixen els preus dels cosm\u00e8tics naturals i ecol\u00f2gics?<\/title>\n<meta name=\"description\" content=\"Els preus dels cosm\u00e8tics naturals i ecol\u00f2gics est\u00e0n fortament influenciats pels ingredients i els atributs del producte. 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