{"id":35775,"date":"2020-05-21T10:44:31","date_gmt":"2020-05-21T08:44:31","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=35775"},"modified":"2025-06-04T17:19:25","modified_gmt":"2025-06-04T15:19:25","slug":"josep-casas-ceo-co-fundador-naturitas-vendes-productes-ecologics","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2020\/05\/21\/josep-casas-ceo-co-fundador-naturitas-vendes-productes-ecologics\/","title":{"rendered":"Entrevista a Josep Casas, CEO i Co-Fundador de Naturitas \u201cHem duplicat les vendes de productes ecol\u00f2gics\u201d"},"content":{"rendered":"

Parlem amb Josep Casas<\/strong>, CEO i Co-Fundador de Naturitas<\/strong>, comer\u00e7 online l\u00edder a Espanya i amb cada vegada una pres\u00e8ncia m\u00e9s destacada a Fran\u00e7a, It\u00e0lia i Portugal. L\u2019empresa, nascuda al 2014, espera facturar enguany 40 milions d\u2019euros<\/strong>, xifra que la situa entre els actors m\u00e9s importants del seu segment i amb un creixement exponencial \u2013el 2019 van facturar 23 milions d\u2019euros i el 2018 n\u2019havien facturat 13. <\/p>\n

\"Josep<\/p>\n

A l\u2019actualitat compten amb 140 treballadors, i han hagut d\u2019ampliar en 40 persones la plantilla des de l\u2019inici de la pand\u00e8mia. Josep ens explica com han fet front a l\u2019increment de la demanda dels darrers mesos<\/strong>, alhora que ens obra la porta per con\u00e8ixer millor qu\u00e8 \u00e9s Naturitas.<\/p>\n

Bio Eco Actual. <\/em>Quin creixement heu experimentat els darrers mesos?<\/strong><\/p>\n

Josep Casas. <\/em>En global, hem doblat les vendes de productes ecol\u00f2gics. En el fresc, per exemple, hem vist com la demanda s\u2019ha multiplicat per 4. Aix\u00ed mateix, hem complementat l\u2019oferta amb altres productes com gels desinfectants i mascaretes.<\/p>\n

Com heu gestionat l\u2019augment de demanda?<\/strong><\/p>\n

La complexitat ha estat gran perqu\u00e8 per una banda hi ha hagut un augment de demanda i alhora hi ha hagut un descens de productivitat: hem hagut de prendre les mesures adequades per adaptar-nos a la situaci\u00f3 actual. Hem obert un torn de nit i hem incorporat 40 persones des de l\u2019inici de la pand\u00e8mia. Hem hagut d\u2019assegurar-nos l\u2019espai de seguretat entre els treballadors, per\u00f2 per sort el gran espai del que disposem i els processos automatitzats al nostre magatzem ho han fet possible. Pel que fa a l\u2019atenci\u00f3 al client, a partir de l\u20191 de juny ja tornar\u00e0 a la normalitat.<\/p>\n

Els nostres usuaris tamb\u00e9 han estat comprensius amb els temps excepcionals que hem viscut. Nosaltres entreguem sempre el 95% de les comandes en 24 hores, i al estar la log\u00edstica saturada els primers dies, aquesta funcionava a un 70% de com funciona en la normalitat, per\u00f2 r\u00e0pidament vam poder recuperar el ritme.<\/p>\n

\"Almac\u00e9n
Magatzem de Naturitas a Massanes (Girona). L’E-Commerce compta amb m\u00e9s de 45.000 refer\u00e8ncies.<\/figcaption><\/figure>\n

Com est\u00e0veu preparats per a un increment tan gran de les vendes?<\/strong><\/p>\n

Els que som full-players<\/em> est\u00e0vem acostumats al Black Friday<\/em> que, si b\u00e9 els darrers anys ha anat a menys, \u00e9s una experi\u00e8ncia d\u2019un per\u00edode de 2-3 dies on les vendes es multipliquen x 3. Tenim els sistemes preparats per aguantar un augment tan gran com aquest.<\/p>\n

Quins plans d\u2019expansi\u00f3 teniu?<\/strong><\/p>\n

El 2019 vam obrir a It\u00e0lia i Fran\u00e7a, obrint tamb\u00e9 punts f\u00edsics al nord d\u2019It\u00e0lia i al sud de Fran\u00e7a. Aix\u00ed podem treballar amb productors locals d\u2019alta qualitat d\u2019aquestes regions i oferir els seus productes al nostre p\u00fablic. L\u2019any passat vam instal\u00b7lar una cambra frigor\u00edfica de 150 metres quadrats per al producte fresc.<\/p>\n

Hem duplicat les ventes ‘BIO’ en les \u00faltimes setmanes, i en producte fresc s’han multiplicat per quatre<\/p><\/blockquote>\n

Solidaritat: Quines accions heu portat a terme?<\/strong><\/p>\n

Treballem amb m\u00e9s de 500 prove\u00efdors diferents i accedim a productes als que potser el sector p\u00fablic no t\u00e9 un acc\u00e9s tan r\u00e0pid. Vam aconseguir mascaretes i gel molt r\u00e0pidament i, abans de posar-los a la venda a Naturitas, vam fer una donaci\u00f3 de 100.000\u20ac destinada a resid\u00e8ncies. Sab\u00edem que les grans oblidades eren les resid\u00e8ncies, que eren la poblaci\u00f3 de risc, i el 30 de mar\u00e7 vam fer la primera donaci\u00f3. D\u2019altra banda vam comprar tests per als nostres treballadors a trav\u00e9s d\u2019una empresa xinesa quan ning\u00fa en tenia, ni la Generalitat, i vam fer arribar un formulari al que es van apuntar 200 resid\u00e8ncies, vam comen\u00e7ar a trucar-les i cada dia entreg\u00e0vem 40-50 lots. V\u00e8iem la desesperaci\u00f3 al parlar amb la gent: no tenien cap EPI, cada cop tenien menys treballadors… la situaci\u00f3 era dram\u00e0tica i vam intentar aportar tot el que estava a les nostres mans. Ara, aquest maig, estem produint un salvaorelles, que \u00e9s un tros de pl\u00e0stic que \u00e9s \u00fatil per a la gent que porta vuit hores al dia la mascareta i a qui aix\u00f2 produeix una mol\u00e8stia i una marca darrere les orelles. \u00c9s molt \u00fatil i, a part de per a l\u2019\u00fas intern, l\u2019 estem venent i per cada compra donem 2\u20ac a la iniciativa #JoEmCorono.<\/p>\n

\"Salvaorejas\"
El Salvaorelles comerciat a Naturitas pel que l’empresa d\u00f3na 2\u20ac per cada venda a #JoEmCorono.<\/figcaption><\/figure>\n

Com va n\u00e9ixer la idea de crear Naturitas?<\/strong><\/p>\n

S\u00f3c enginyer de camins i el meu soci \u00e9s enginyer de telecomunicacions. S\u00f3c intolerant a la lactosa i a l\u2019ou, i el meu natur\u00f2pata em recomanava productes que m\u2019era molt dif\u00edcil trobar a les botigues i herbolaris. Vaig comen\u00e7ar a comprar online i vaig veure que l\u2019experi\u00e8ncia de compra al 2014 no era comparable a la de comprar roba o altres productes amb mercats i plataformes m\u00e9s desenvolupades i vaig decidir llan\u00e7ar Naturitas juntament amb el meu soci.<\/p>\n

Quina \u00e9s la clau del vostre \u00e8xit?<\/strong><\/p>\n

L\u2019assortit i el servei. Disposem de moltes refer\u00e8ncies, \u00e9s com va n\u00e9ixer l\u2019empresa i \u00e9s al que ens mantenim fidels: oferir la varietat que els consumidors necessitem.<\/p>\n

\"Naturitas<\/p>\n

Com transmet Naturitas als seus clients la filosofia \u2018ecol\u00f2gica\u2019?<\/strong><\/p>\n

Una cosa que fem des del 2016 \u00e9s no enviar pl\u00e0stics. \u00c9s el nostre comprom\u00eds i el packaging <\/em>nostre \u00e9s 100% lliure de pl\u00e0stics. Sense precintes, sense bombolletes, etc. A m\u00e9s, hem fet dels productes ecol\u00f2gics una part molt important del nostre negoci i s\u00f3n molt importants per a nosaltres. I, en la situaci\u00f3 actual, estem reinventant-nos cada una o dues setmanes amb nous serveis per intentar ajudar als consumidors a adaptar-se al nou paradigma. Per exemple, hem engegat un extensiu programa\u00a0 de webinars i formaci\u00f3 gratu\u00efta.<\/p>\n

Pots trobar m\u00e9s informaci\u00f3 sobre Naturitas a www.naturitas.es<\/strong><\/p>\n

Subscriu-te<\/a>\u00a0a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n

Bio Eco Actual<\/em>,\u00a0<\/strong>el teu mensual 100% ecol\u00f2gic<\/em>
\nLlegir\u00a0Bio Eco Actual Maig 2020<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Parlem amb Josep Casas, CEO i Co-Fundador de Naturitas, comerç online líder a Espanya i amb cada vegada una presència més destacada a França, Itàlia i Portugal. L’empresa, nascuda al 2014, espera facturar enguany 40 milions d’euros, xifra que la situa entre els actors més importants del seu segment i amb un creixement exponencial –el […]<\/p>\n","protected":false},"author":1,"featured_media":35759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-35775","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"\nJosep Casas \u201cHem duplicat les vendes de productes ecol\u00f2gics\u201d<\/title>\n<meta name=\"description\" content=\"Parlem amb Josep Casas, CEO i Co-Fundador de Naturitas, comer\u00e7 online l\u00edder a Espanya i amb cada vegada una pres\u00e8ncia m\u00e9s destacada a Fran\u00e7a, It\u00e0lia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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