{"id":35917,"date":"2020-05-28T11:50:47","date_gmt":"2020-05-28T09:50:47","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=35917"},"modified":"2025-06-13T15:35:33","modified_gmt":"2025-06-13T13:35:33","slug":"el-ccpae-llanca-ecologicament-una-nova-campanya-per-difondre-lalimentacio-bio","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2020\/05\/28\/el-ccpae-llanca-ecologicament-una-nova-campanya-per-difondre-lalimentacio-bio\/","title":{"rendered":"El CCPAE llan\u00e7a Ecol\u00f2gicament, una nova campanya per difondre l&#8217;alimentaci\u00f3 bio"},"content":{"rendered":"<p>El Consell Catal\u00e0 de la Producci\u00f3 Agr\u00e0ria Ecol\u00f2gica (CCPAE) llan\u00e7a &#8216;<strong>Ecol\u00f2gicament<\/strong>&#8216;, una campanya audiovisual per promoure els principis de la producci\u00f3 ecol\u00f2gica, els controls que es realitzen i l&#8217;etiquetatge dels aliments bio.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/h2l-FYVj10Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Sota el lema &#8216;<strong>Ecol\u00f2gicament<\/strong>&#8216;, la campanya va dirigida al sector agroalimentari i a les persones consumidores. El projecte consta d&#8217;un espot i de sis c\u00e0psules audiovisuals d&#8217;entre dos i quatre minuts que expliquen els principis i les normes de l&#8217;agricultura ecol\u00f2gica, les etapes de transformaci\u00f3 i de comercialitzaci\u00f3 a minoristes, a m\u00e9s de difondre el sistema de control i certificaci\u00f3 i els requisits per a l&#8217;etiquetatge dels aliments bio.<\/p>\n<p>Els v\u00eddeos s&#8217;aniran difonent a trav\u00e9s dels canals de comunicaci\u00f3 de l&#8217;entitat de control i certificaci\u00f3: web, YouTube, Facebook, Twitter, Instagram, canals de missatgeria i butllet\u00ed de not\u00edcies. Aquesta setmana, el CCPAE comen\u00e7a la campanya presentant l&#8217;espot i els v\u00eddeos d&#8217;agricultura. Les properes setmanes s&#8217;aniran publicant els altres v\u00eddeos.<\/p>\n<ul>\n<li>V\u00eddeo d&#8217;agricultura ecol\u00f2gica<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YSNaVZMpwx8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Setmana de l&#8217;1 al 5 de juny:<\/strong><\/p>\n<ul>\n<li>V\u00eddeo de transformaci\u00f3 ecol\u00f2gica<\/li>\n<li>V\u00eddeo de comer\u00e7os minoristes de productes ecol\u00f2gics<\/li>\n<\/ul>\n<p><strong>Setmana del 8 al 12 de juny:<\/strong><\/p>\n<ul>\n<li>V\u00eddeo de control i certificaci\u00f3<\/li>\n<li>V\u00eddeo d&#8217;etiquetatge<\/li>\n<\/ul>\n<p>La <strong>veu en off<\/strong> dels v\u00eddeos \u00e9s en catal\u00e0 i cada c\u00e0psula consta de la seva versi\u00f3 amb subt\u00edtols en catal\u00e0 i castell\u00e0.\u00a0La <strong>difusi\u00f3<\/strong> es realitza en col\u00b7laboraci\u00f3 amb l&#8217;Ag\u00e8ncia Catalana de Consum i el mitj\u00e0 Etselquemenges, a qui es va encarregar la producci\u00f3 i postproducci\u00f3.<\/p>\n<p>Aquesta actuaci\u00f3 \u00e9s una de les previstes al Pla de promoci\u00f3 i difusi\u00f3 del <a href=\"http:\/\/www.ccpae.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">CCPAE<\/a> per al 2020, i t\u00e9 com a <strong>objectius<\/strong>:<\/p>\n<ul>\n<li>informar del control i la certificaci\u00f3 de la producci\u00f3 agr\u00e0ria ecol\u00f2gica.<\/li>\n<li>divulgar el coneixement dels principis i les normes b\u00e0siques del sistema de producci\u00f3.<\/li>\n<li>difondre els beneficis del consum dels aliments ecol\u00f2gics i les difer\u00e8ncies davant d&#8217;altres sistemes productius.<\/li>\n<li>incrementar el consum d&#8217;aquest tipus d&#8217;aliments entre la ciutadania.<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.bioecoactual.com\/ca\/subscripcio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Subscriu-te<\/a>\u00a0a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n<p><strong><em>Bio Eco Actual<\/em>,\u00a0<\/strong><em>el teu mensual 100% ecol\u00f2gic<\/em><strong><br \/>\nLlegir\u00a0<a href=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2020\/04\/BioEcoActual_Maig_2020.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Bio Eco Actual Maig 2020<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Consell Catal&agrave; de la Producci&oacute; Agr&agrave;ria Ecol&ograve;gica (CCPAE) llan&ccedil;a &lsquo;Ecol&ograve;gicament&lsquo;, una campanya audiovisual per promoure els principis de la producci&oacute; ecol&ograve;gica, els controls que es realitzen i l&rsquo;etiquetatge dels aliments bio.<\/p>\n","protected":false},"author":419,"featured_media":35922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[7164],"tags":[],"class_list":["post-35917","post","type-post","status-publish","format-video","has-post-thumbnail","category-actualitat","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ecol\u00f2gicament, una campanya del CCPAE per difondre l&#039;alimentaci\u00f3 bio<\/title>\n<meta name=\"description\" content=\"El CCPAE endega &#039;Ecol\u00f2gicament&#039;, una campanya per promoure els principis de la producci\u00f3 ecol\u00f2gica, els controls i l&#039;etiquetatge dels aliments bio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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