{"id":36252,"date":"2020-06-10T09:00:26","date_gmt":"2020-06-10T07:00:26","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=36252"},"modified":"2020-06-11T11:59:29","modified_gmt":"2020-06-11T09:59:29","slug":"el-boom-de-les-proteines-vegetals","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2020\/06\/10\/el-boom-de-les-proteines-vegetals\/","title":{"rendered":"El boom de les prote\u00efnes vegetals"},"content":{"rendered":"

Les prote\u00efnes vegetals<\/strong> estan en expansi\u00f3 com a resultat de l’augment de vegetarians i vegans, i en general perqu\u00e8 cada vegada m\u00e9s persones creuen que som el que mengem i que les nostres decisions aliment\u00e0ries tenen conseq\u00fc\u00e8ncies per a la nostra salut, la resta dels animals i el planeta.<\/p>\n

<\/p>\n

\"El<\/p>\n

“Estem vivint un moment molt interessant, perqu\u00e8 les persones cada vegada estan m\u00e9s conscienciades de que la salut comen\u00e7a per l’alimentaci\u00f3. Per tant, els seus h\u00e0bits alimentaris estan canviant molt i estan m\u00e9s obertes a incorporar productes, \u00a0receptes i dietes amb m\u00e9s ingredients vegetals. Fins i tot a reduir el consum de carn i altres tipus de productes que fins ara tenien una pres\u00e8ncia molt important en la seva forma d’entendre l’alimentaci\u00f3. Les prote\u00efnes vegetals juguen un paper fonamental en el nou paradigma del consumidor<\/strong>. Ja no s\u00f3n una alternativa, sin\u00f3 m\u00e9s aviat una nova realitat que, lluny d’haver-se convertit en una moda, s’ha consolidat com una tend\u00e8ncia s\u00f2lida i amb un recorregut enorme”, expliquen a Bio Eco Actual<\/em> des de Biogr\u00e1-Sorribas<\/a>, empresa pionera en alimentaci\u00f3 saludable i ecol\u00f2gica, els or\u00edgens de la qual es remunten a l’empresa familiar Sorribas, fundada fa m\u00e9s de 100 anys a Barcelona.<\/p>\n

A la fi de 2018 un informe de la Comissi\u00f3 Europea manifestava el “potencial econ\u00f2mic i ambiental” de les prote\u00efnes vegetals a la Uni\u00f3 Europea en els sectors d’aliments i pinsos, impulsat per la demanda de consumidor. Per afavorir la seva producci\u00f3, el treball proposa donar suport al seu cultiu mitjan\u00e7ant la PAC i promoure els beneficis d’aquest tipus de productes per a la salut i el medi ambient.<\/p>\n

Les prote\u00efnes vegetals juguen un paper fonamental en el nou paradigma del consumidor<\/p><\/blockquote>\n

A Europa hi ha una gran demanda de prote\u00efnes vegetals<\/strong>: uns 27 milions de tones de prote\u00efna crua entre 2016-2017 i la taxa d’autosufici\u00e8ncia varia segons la font (el 79% per a la colza i 5% per a la soja, per exemple). Com a conseq\u00fc\u00e8ncia, la UE importa anualment al voltant de 17 milions de tones de prote\u00efna crua, de les quals 13 milions s\u00f3n de soja. D’altra banda, el cultiu de prote\u00efnes vegetals creix a la UE<\/strong>: l’\u00e0rea destinada a la soja s’ha duplicat a gaireb\u00e9 un mili\u00f3 d’hect\u00e0rees des de la reforma de la PAC del 2013. De la mateixa manera, en el cas dels llegums (p\u00e8sols, faves, llenties i cigrons), la producci\u00f3 gaireb\u00e9 s’ha triplicat des de 2013.<\/p>\n

“Tot i que la majoria de les prote\u00efnes vegetals es segueix destinant a alimentar el bestiar (93%), el mercat de prote\u00efnes vegetals ha experimentat una considerable segmentaci\u00f3, amb una creixent demanda en els sectors d’aliments i aliments d’alt valor. “El mercat d’aliments per prote\u00efnes vegetals est\u00e0 experimentant un creixement de dos d\u00edgits, impulsat per la demanda d’alternatives a la carn i als l\u00e0ctics<\/strong>“, desgrana l’informe.<\/p>\n

“La demanda augmenta, per\u00f2 tamb\u00e9 l’exig\u00e8ncia. Per tant, augmenta la demanda de burgers <\/em>vegetals i plats preparats saludables, per\u00f2 tamb\u00e9 l’exig\u00e8ncia del consumidor que cerca productes nous que compleixin amb les seves exig\u00e8ncies nutricionals per\u00f2 que, alhora, sorprenguin al seu paladar. I aix\u00f2 suposa un repte constant per al sector”, afirmen a Biogr\u00e1-Sorribas.<\/p>\n

\"El<\/p>\n

Vegetalia<\/a>,\u00a0empresa fundada el 1986 que elabora prote\u00efna vegetal ecol\u00f2gica explica: “La producci\u00f3 de prote\u00efna vegetal ha augmentat un 13% en l’\u00faltim any<\/strong>. El major creixement ha estat en les categories b\u00e0siques (tofu, seitan i tempeh) amb increments per sobre del 14% i bastant m\u00e9s en el cas del tempeh”.<\/p>\n

“En els \u00faltims anys el mercat de les prote\u00efnes vegetals ha experimentat un increment de demanda i oferta molt important, per\u00f2 sobretot ha augmentat l’oferta de productes que no s\u00f3n ecol\u00f2gics. Per Vegetalia, tan important com l’elaboraci\u00f3 de prote\u00efna vegetal \u00e9s la certificaci\u00f3 ecol\u00f2gica. Els aliments vegetarians i vegans ens permeten una alimentaci\u00f3 m\u00e9s respectuosa amb la vida animal i el medi ambient, per\u00f2 aquest respecte tamb\u00e9 passa per evitar l’\u00fas de fertilitzants, pesticides i altres subst\u00e0ncies qu\u00edmiques que acaben contaminant i perjudicant el nostre entorn<\/strong> i, ara per ara, la certificaci\u00f3 ecol\u00f2gica dels aliments \u00e9s la millor garantia que tenim”, afegeixen.<\/p>\n

S’estima que el mercat de prote\u00efnes d’origen vegetal<\/strong> haur\u00e0 representat un valor de 18.500 milions de d\u00f2lars l\u2019any 2019 i arribar\u00e0 a un valor de 40.600 milions de d\u00f2lars per al 2025, segons dades de la plataforma d’investigaci\u00f3 de mercat MarketsandMarkets.<\/p>\n

El mercat de les prote\u00efnes vegetals ha resultat ser atractiu fins i tot per a les empreses c\u00e0rnies que no volen quedar-se fora de el joc<\/p><\/blockquote>\n

“Veiem un sector amb un creixement molt din\u00e0mic en qu\u00e8 l’oferta s\u2019ampliar\u00e0 i es \u00a0diversificar\u00e0 cada vegada m\u00e9s<\/strong>. I tot gr\u00e0cies a la demanda, una demanda que exigeix \u200b\u200bproductes respectuosos amb els ingredients, les elaboracions i el sabor. Per la nostra banda, estem conven\u00e7uts que certificant l’origen dels nostres productes, com ja ho estem fent amb Biogr\u00e1, i elaborant receptes a baixa temperatura amb Obrador Sorribas, podem respondre a aquests consumidors que volen menjar sa sense renunciar a totes les coses bones de menjar”, diuen des de Biogr\u00e1-Sorribas.<\/p>\n

El mercat de les prote\u00efnes vegetals ha resultat ser atractiu fins i tot per a les empreses c\u00e0rnies<\/strong> que no volen quedar-se fora del joc. Aquestes inclouen a multinacionals com Tyson Foods, Cargill i Campofr\u00edo que ja ofereixen productes alternatius a la carn. Altres companyies com Nestl\u00e9 i Unilever tamb\u00e9 han llan\u00e7at productes vegans. I aix\u00ed el tauler es complica per a les empreses m\u00e9s petites.<\/p>\n

“Les alternatives a la carn<\/strong> estan augmentant de forma important i tamb\u00e9 l’alimentaci\u00f3 ecol\u00f2gica, amb la qual cosa pensem que tenim els coneixements i els productes que ens poden facilitar seguir creixent. Tamb\u00e9 \u00e9s cert que no tenim els recursos econ\u00f2mics per invertir en publicitat i comunicaci\u00f3 com altres grans empreses que elaboren alternatives vegetals. Per aix\u00f2 ser\u00e0 important encertar amb la innovaci\u00f3”, conclouen a Vegetalia.<\/p>\n

Autora:<\/strong> Cristina Fern\u00e1ndez<\/a>, Periodista & Blogger.<\/p>\n

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Les proteïnes vegetals estan en expansió com a resultat de l’augment de vegetarians i vegans, i en general perquè cada vegada més persones creuen que som el que mengem i que les nostres decisions alimentàries tenen conseqüències per a la nostra salut, la resta dels animals i el planeta.<\/p>\n","protected":false},"author":419,"featured_media":36244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-36252","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"\nEl boom de les prote\u00efnes vegetals - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Les prote\u00efnes vegetals estan en expansi\u00f3 com a resultat de l'augment de vegetarians i vegans: juguen un paper fonamental en el nou paradigma del consumidor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/ca\/2020\/06\/10\/el-boom-de-les-proteines-vegetals\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El boom de les prote\u00efnes vegetals\" \/>\n<meta property=\"og:description\" content=\"Les prote\u00efnes vegetals estan en expansi\u00f3 com a resultat de l'augment de vegetarians i vegans: juguen un paper fonamental en el nou paradigma del consumidor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bioecoactual.com\/ca\/2020\/06\/10\/el-boom-de-les-proteines-vegetals\/\" \/>\n<meta property=\"og:site_name\" content=\"Bio Eco Actual\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BioEcoActual\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-10T07:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-11T09:59:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2020\/06\/El-boom-de-las-prote\u00ednas-vegetales_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bio Eco Actual\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:site\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bio Eco Actual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2020\\\/06\\\/10\\\/el-boom-de-les-proteines-vegetals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2020\\\/06\\\/10\\\/el-boom-de-les-proteines-vegetals\\\/\"},\"author\":{\"name\":\"Bio Eco Actual\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/person\\\/43c1f0817cbc73f37ce66f2978084ceb\"},\"headline\":\"El boom de les prote\u00efnes vegetals\",\"datePublished\":\"2020-06-10T07:00:26+00:00\",\"dateModified\":\"2020-06-11T09:59:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2020\\\/06\\\/10\\\/el-boom-de-les-proteines-vegetals\\\/\"},\"wordCount\":1088,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/ca\\\/2020\\\/06\\\/10\\\/el-boom-de-les-proteines-vegetals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/El-boom-de-las-prote\u00ednas-vegetales_1.jpg\",\"articleSection\":[\"Actualitat - 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