{"id":37653,"date":"2020-07-01T11:29:16","date_gmt":"2020-07-01T09:29:16","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=37653"},"modified":"2020-07-01T11:52:20","modified_gmt":"2020-07-01T09:52:20","slug":"entrevista-pedro-caldentey-de-fairtrade-iberica","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2020\/07\/01\/entrevista-pedro-caldentey-de-fairtrade-iberica\/","title":{"rendered":"Pedro Caldentey (Fairtrade Ib\u00e9rica): “La crisi ens ha ajudat a entendre el poder transformador de les nostres decisions de consum”"},"content":{"rendered":"

Parlem amb Pere Caldentey<\/strong>, secretari de la Junta Directiva de Fairtrade Ib\u00e9rica, en representaci\u00f3 d’un dels seus socis, la Fundaci\u00f3 ETEA, l’institut de desenvolupament de la Universitat Loyola.<\/p>\n

<\/p>\n

\"Pedro<\/p>\n

Caldentey \u00e9s professor i director del departament d’Economia de la Universitat i especialista en desenvolupament i regionalisme. Ha treballat molts anys sobre Centream\u00e8rica i en la pr\u00f2pia regi\u00f3 en universitats, amb organismes de cooperaci\u00f3 internacional i governs. Diu que va lligar caps veient com \u00e9s d’important la producci\u00f3 d’oli a Andalusia i de el caf\u00e8 a Centream\u00e8rica per promoure la just\u00edcia, el benestar i la identitat<\/strong>. I aix\u00f2 el va ajudar a comprometre amb el comer\u00e7 just.<\/p>\n

Com afecta la COVID-19 als petits productors i treballadors agr\u00edcoles?<\/strong><\/p>\n

\u00c9s un impacte com\u00fa a tot arreu, encara que no en tots els pa\u00efsos s’ha produ\u00eft amb el mateix efecte. Es tracta d’una aturada dr\u00e0stica i simult\u00e0nia en l’oferta i la demanda. En l’oferta<\/strong> perqu\u00e8, encara que els confinaments i els estats d’alarma s’han produ\u00eft de forma molt diversa, l’activitat quotidiana s’ha vist interrompuda en algunes de les fases de producci\u00f3 i comercialitzaci\u00f3. A la demanda<\/strong> perqu\u00e8 transports i vendes s’han vist paralitzats a tot el m\u00f3n, per\u00f2 especialment en pa\u00efsos com el nostre, per exemple, que s\u00f3n el gruix de la demanda d’el comer\u00e7 just.<\/p>\n

\u00c9s una crisi greu<\/strong> perqu\u00e8 el risc de perdre collites o ingressos pot generar problemes per a tot l’any. Alguns productors i cooperatives podrien tenir capacitat per aguantar, per\u00f2 els que no patiran les conseq\u00fc\u00e8ncies. \u00c9s el mateix que passa quan a Centream\u00e8rica es produeix una caiguda dels preus del caf\u00e8 per oscil\u00b7lacions de l’oferta i part de la collita no es recull. Els efectes s\u00f3n fams per la depend\u00e8ncia d’aquests ingressos de la collita.<\/p>\n

Qu\u00e8 es pot fer per pal\u00b7liar aquests efectes?<\/strong><\/p>\n

Hi ha un pla de resposta nacional que dep\u00e8n dels recursos dels governs dels pa\u00efsos productors. En general, la seva capacitat de resposta davant d’una crisi d’aquesta magnitud \u00e9s escassa. \u00c9s cert que cal fer una an\u00e0lisi per pa\u00eds perqu\u00e8 la crisi sanit\u00e0ria no \u00e9s igual a tot arreu. Per\u00f2 l’aturada generada pel confinament s’ext\u00e8n a contagiats i no contagiats.<\/p>\n

La incertesa sobre quant durar\u00e0 aix\u00f2 \u00e9s tamb\u00e9 una clau decisiva, com a tot arreu. Quan es recuperar\u00e0 el transport global<\/strong> tan important en aquest sector? Per aix\u00f2 la resposta tan r\u00e0pida que ha donat Fairtrade International<\/strong> \u00e9s tan important. S’han creat i posat en marxa r\u00e0pidament dos fons. Un d’ajuda d’emerg\u00e8ncia i un altre de resili\u00e8ncia per als productors. La resposta ha estat molt r\u00e0pida i contundent i crec que aix\u00f2 li d\u00f3na un valor especial a la iniciativa<\/p>\n

De passada, la dotaci\u00f3 d’aquests fons, a qu\u00e8 Fairtrade Ib\u00e9rica i altres segells nacionals ha contribu\u00eft, posa en evid\u00e8ncia algunes de les virtuts d’aquest moviment. A m\u00e9s de promoure el comer\u00e7 just i l’increment d’ingressos i mercats, hi ha una comunitat d’interessos entre consumidors i productors de tot el m\u00f3n, que treballen junts i s\u00f3n capa\u00e7os de reaccionar amb rapidesa en cas de crisi. \u00c9s una xarxa addicional de seguretat i comprom\u00eds que val molt.<\/p>\n

Ja \u00e9s hora que Espanya convergeixi tamb\u00e9 en consum de comer\u00e7 just amb Europa<\/p><\/blockquote>\n

La pand\u00e8mia, com a crisi mundial, tamb\u00e9 ha colpejat als pa\u00efsos consumidors dels productes de comer\u00e7 just. Com els ha afectat i quines previsions teniu per a aquest any?<\/strong><\/p>\n

La crisi tamb\u00e9 afecta als pa\u00efsos consumidors, \u00e9s clar. L’aturada de consum i activitat i de xarxes comercials t\u00e9 un gran impacte. Fairtrade Ib\u00e9rica ha actuat tamb\u00e9 r\u00e0pid donant facilitats en els terminis de pagament del c\u00e0non i altres compromisos. Com en altres sectors de l’economia, la preocupaci\u00f3 \u00e9s qu\u00e8 passar\u00e0 amb les empreses menys consolidades si la crisi s’est\u00e9n o hi ha rebrots.<\/p>\n

En alguns productes de comer\u00e7 just, per exemple, en la distribuci\u00f3 aliment\u00e0ria lligada als productes cl\u00e0ssics del comer\u00e7 just (caf\u00e8, sucre, cacau), l’efecte s’ha vist compensat per les vendes online<\/strong>. I tamb\u00e9 perqu\u00e8 el sotrac davant aquesta inesperada crisi ha generat una certa simpatia per la producci\u00f3 local o pel comer\u00e7 just. Sembla que la viv\u00e8ncia col\u00b7lectiva de la crisi ens ha ajudat a entendre el poder transformador de les nostres decisions de consum. Tant de bo suposi un cert empenta en la tend\u00e8ncia positiva, per\u00f2 una mica lenta encara, en el consum de comer\u00e7 just a Espanya.<\/p>\n

Quin paper juga Fairtrade Ib\u00e9rica a hores d’ara? Com afronteu el futur des de l’organitzaci\u00f3?<\/strong><\/p>\n

Dins d’aquesta situaci\u00f3 excepcional, Fairtrade Ib\u00e9rica<\/a> est\u00e0 en un bon moment que coincideix amb el vigor de Fairtrade International. Ser part d’una xarxa global \u00e9s clau en aquests temps i multiplica el potencial d’aquest moviment. A mi em sembla que des que Fairtrade est\u00e0 cogovernat per productors i comercialitzadors han passat moltes coses importants que t\u00e9 a veure amb la representaci\u00f3 dels productors i els seus interessos.<\/p>\n

Dins de la preocupaci\u00f3 pels efectes que pugui tenir aquesta crisi a Espanya i Portugal i el seu impacte en alguns establiments i xarxes solid\u00e0ries de distribuci\u00f3 que han estat tan importants per a aquest moviment, ens sembla que \u00e9s el moment de demanar-li a la gent que bolqui el seva inter\u00e8s pels altres en el consum. Tots dubtem de si aquesta crisi ens canviar\u00e0 una mica a millor i la nostra idea \u00e9s que aix\u00f2 passar\u00e0 i que podr\u00edem veure un major inter\u00e8s de consumidors i empreses pel segell.<\/p>\n

Crec que ja \u00e9s hora que Espanya convergeixi tamb\u00e9 en consum de comer\u00e7 just amb Europa. Enfront dels 1,67 euros de consum mitj\u00e0 en comer\u00e7 just a Espanya, la mitjana europea supera els 15 euros. \u00c9s hora que retallem aquesta dist\u00e0ncia i aix\u00f2 \u00e9s responsabilitat del sector i tamb\u00e9 de la societat. Estem bolcats en ajudar en aquest salt des de Fairtrade Ib\u00e9rica, ajudant a la ciutadania a entendre el comer\u00e7 just i a refor\u00e7ar el seu comprom\u00eds. Els \u00faltims anys ens ajuden a ser optimistes i esperem que aquesta crisi no ens faci malb\u00e9 aquest creixent inter\u00e8s.<\/p>\n

Complir els ODS era ja imprescindible abans i ara m\u00e9s per sortir de la crisi de la COVID-19. Com contribueix Fairtrade als ODS?<\/strong><\/p>\n

\u00c9s un \u00e0mbit de l’activitat econ\u00f2mica molt connectat als ODS. Els fonaments de Fairtrade neixen precisament d’una visi\u00f3 global i compartida<\/strong> sobre els efectes globals del nostre sistema econ\u00f2mic i sobre els defectes i exclusions que genera. Fins i tot abans que existissin els ODS i fins i tot els OdM!<\/p>\n

Hem detectat que Fairtrade contribueix especialment a 8 dels 17 ODS i si accedeixes a la nostra web veur\u00e0s que \u00e9s un tema que ens importa molt. Destacaria el potencial el comer\u00e7 just per contribuir a l’ODS 2 de fam zero i a l’ODS 12 de producci\u00f3 i consum responsable<\/strong>. El consens global que proposen els ODS anima tamb\u00e9 a les empreses que cada vegada s’involucren m\u00e9s en el comer\u00e7 just i l’incorporen als seus cat\u00e0legs. Creiem que els ODS han ajudat a obrir els ulls a algunes d’elles i estem molt satisfets.<\/p>\n

Subscriu-te<\/a>\u00a0a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n

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\nLlegir\u00a0Bio Eco Actual Juliol 2020<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Parlem amb Pere Caldentey, secretari de la Junta Directiva de Fairtrade Ibérica, en representació d’un dels seus socis, la Fundació ETEA, l’institut de desenvolupament de la Universitat Loyola.<\/p>\n","protected":false},"author":419,"featured_media":37650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7172,7173],"tags":[],"class_list":["post-37653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-comerc-just","category-professional"],"yoast_head":"\nEntrevista a Pere Caldentey, de Fairtrade Ib\u00e9rica - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Parlem amb Pere Caldentey, secretari de la Junta Directiva de Fairtrade Ib\u00e8rica, en representaci\u00f3 d'un dels seus socis, la Fundaci\u00f3 ETEA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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