{"id":37775,"date":"2020-07-06T11:53:04","date_gmt":"2020-07-06T09:53:04","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=37775"},"modified":"2020-07-06T12:55:23","modified_gmt":"2020-07-06T10:55:23","slug":"lessencia-de-lecologic-quan-no-tot-shi-val","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2020\/07\/06\/lessencia-de-lecologic-quan-no-tot-shi-val\/","title":{"rendered":"L’ess\u00e8ncia de l’ecol\u00f2gic: quan no tot s’hi val"},"content":{"rendered":"

L\u2019ecol\u00f2gic<\/strong> est\u00e0 de moda. Fa anys que la producci\u00f3 ecol\u00f2gica \u00e9s tend\u00e8ncia, i el mercat no ha parat de cr\u00e9ixer<\/p>\n

<\/p>\n

\"L'ess\u00e8ncia<\/p>\n

A l’espera de dades d’\u00e0mbit nacional, informes d’alguns comit\u00e8s de certificaci\u00f3 com el CCPAE catal\u00e0 auguren un gran creixement del sector tamb\u00e9 en 2019-2020. A Catalunya<\/strong> el sector ecol\u00f2gic va cr\u00e9ixer<\/a> prop d’un 20% en 2019 i va fregar els 700 milions d’euros de volum de negoci. A Espanya<\/strong> no hi ha dades oficials, per\u00f2 s’estima que se superin els 2.000 milions d’euros de facturaci\u00f3. Aquest creixement de dobles d\u00edgits fa alguns anys que s’ha dirigit especialment al gran consum i l’entrada de grans empreses provinents d’altres sectors. Segons dades del Ministerio d’Agricultura, Pesca i Alimentaci\u00f3 de 2019, la quota de mercat ‘bio’ de canal convencional ja ha superat al comer\u00e7 especialitzat ecol\u00f2gic, si b\u00e9 l’especialitzat segueix creixent, encara que a un ritme menor, al voltant del 2% anual . D’altra banda, la crisi actual suposa un repte m\u00e9s per als productors, transformadors i comercialitzadors, plantejant la inc\u00f2gnita de saber si el creixement que han experimentat algunes categories ‘bio’ es sostindr\u00e0, aix\u00ed com els vincles entre consumidors i comer\u00e7 de proximitat i aliments ecol\u00f2gics.<\/p>\n

Hem parlat de la situaci\u00f3 actual del sector amb 4 empreses pioneres ‘bio’ a Espanya, l’origen i ess\u00e8ncia de les quals representa la filosofia de la producci\u00f3 ecol\u00f2gica m\u00e9s enll\u00e0 de la certificaci\u00f3 i el segell.<\/p>\n

Pol Picazos<\/strong>, director de Vendes i M\u00e0rqueting de Biocop, empresa que t\u00e9 45 anys, fundada el 1975 i que va participar en la creaci\u00f3 de la normativa de producci\u00f3 ecol\u00f2gica a Espanya, ens comenta que donen “per descomptat que un producte ha de ser ecol\u00f2gic” i busquen, a m\u00e9s, “aportar els valors que pensem que s\u00f3n m\u00e9s importants. Estan entrant al sector moltes empreses que no tenen res a veure amb el BIO per l’oportunitat de mercat. Per\u00f2 no tot s\u2019hi val “. Alguna cosa en el que coincideix Sara Mu\u00f1oz<\/strong>, Sustainable Food Advisor i CEO de Biogran entre 2004 i 2020, que apunta que “tot el que sigui fomentar l’alimentaci\u00f3 i el consum ecol\u00f2gic suma, sempre que es faci d’una manera coherent i amb una estrat\u00e8gia clara. Ara hi ha molt oportunisme i em sembla b\u00e9 que empreses grans es fixin en el BIO, per\u00f2 no a qualsevol preu. No tot s’hi val”.<\/p>\n

Per\u00f2, qu\u00e8 \u00e9s l’ess\u00e8ncia BIO?<\/h3>\n

El contacte directe amb el consumidor, apostar per la producci\u00f3, la transformaci\u00f3 i la comercialitzaci\u00f3 local. Pagar el que \u00e9s just als que produeixen els nostres aliments i, alhora, assegurar al consumidor la m\u00e0xima qualitat d’uns productes, els ‘bio’, que ja de per si, com s’ha demostrat en nombrosos estudis cient\u00edfics 1 s\u00f3n m\u00e9s saludables, m\u00e9s respectuosos amb el medi ambient (fins a un 40% menys de gasos d’efecte hivernacle per hect\u00e0rea 2), i fins i tot el doble de barats per a la societat 3. Aix\u00ed, \u00e9s complementar la certificaci\u00f3 ecol\u00f2gica d’un producte amb altres accions que representin la coher\u00e8ncia humana i social de l’empresa.<\/p>\n

Aix\u00f2 ho exemplifiquen a la perfecci\u00f3 a Sol Natural. Stef Sanders<\/strong>, Co-Propietari de l’empresa, ens comenta que “a m\u00e9s d’un producte que sigui ecol\u00f2gic i veg\u00e0 \/ vegetari\u00e0, la nostra prioritat \u00e9s que el producte sigui de proximitat, per aix\u00ed reduir l’impacte mediambiental i contribuir tamb\u00e9 a l’economia nacional”, i apunta que sempre busquen establir relacions comercials a llarg termini “el nostre objectiu \u00e9s cr\u00e9ixer junts i construir relacions duradores basades en la confian\u00e7a i el comprom\u00eds”.<\/p>\n

Una cosa que tamb\u00e9 tenen clar a Herbolario Navarro, grup hist\u00f2ric de botigues l’origen del qual es remunta a 1771. Segons ens explica el seu director general Jos\u00e9 Navarro<\/strong>, local i ecol\u00f2gic s\u00f3n la seva filosofia: “sempre busquem que els productes siguin d’origen local. El sector ecol\u00f2gic a Espanya cada vegada \u00e9s m\u00e9s madur, per\u00f2, si un producte no el tenim aqu\u00ed i el consumidor ens ho demanda, el portem per donar un servei als nostres clients i, en aquestes situacions, procurem que el producte sigui europeu. Busquem, alhora, que les empreses a les que comprem siguin familiars, que siguin empreses en qu\u00e8 es tracta b\u00e9 al treballador, l’agricultor i el ramader. La part social \u00e9s molt important per a nosaltres, i con\u00e8ixer al productor que hi ha darrere de la marca \u00e9s essencial. Fugim dels productors que estan per tend\u00e8ncia o que no creuen en el producte: intentem fer el que al consumidor li agradaria fer si estigu\u00e9s al nostre lloc. Aix\u00ed mateix, busquem que les relacions siguin estables i a llarg termini”.<\/p>\n

\"La
Jos\u00e9 Navarro a la botiga ins\u00edgnia d’Herbolario Navarro a C\/Arzobispo Mayoral 20, Val\u00e8ncia.<\/figcaption><\/figure>\n

En la mateixa l\u00ednia, Sara Mu\u00f1oz<\/strong> explica que: “des dels nostres inicis sempre ha estat cabdal buscar productors locals, fonamentalment a Madrid, Castella i Lle\u00f3 i Castella-la Manxa. Espanya \u00e9s un dels majors productors ‘bio’ del m\u00f3n i d’Europa, i no tindria sentit comprar fora. El 80% dels nostres prove\u00efdors s\u00f3n d’Espanya: l’agricultor que ens subministra els llegums i els grans porta m\u00e9s de 20 anys amb nosaltres”.<\/p>\n

Pol Picazos<\/strong> elogia el model que han aconseguit el sector ‘bio’ i la societat francesa, on el comer\u00e7 especialitzat ecol\u00f2gic i de proximitat creix a ritme de convertir-se en el principal canal: “ens agrada molt el model franc\u00e8s en qu\u00e8 trien el producte per que vagi directament a la riquesa del seu poble i agricultors. Abans de comprar l’arr\u00f2s fora, comprem l’arr\u00f2s de M\u00farcia, de Calasparra, que, encara que es pagui a un preu m\u00e9s alt, t\u00e9 un efecte en la nostra economia local. El model franc\u00e8s d’intentar tenir el m\u00e0xim de mat\u00e8ries primeres el m\u00e0xim de locals possible \u00e9s per el que apostem, sempre en certificaci\u00f3 ecol\u00f2gica”, comenta.<\/p>\n

I qu\u00e8 puc fer jo?<\/h3>\n

Comprar bio, en petit comer\u00e7 especialitzat, i triar productes de proximitat. Mantenir consci\u00e8ncia del que consumim. Com apunta Jos\u00e9 Navarro<\/strong>, la crisi actual hauria d’aconseguir que “el consumidor sigui m\u00e9s conscient de que cal donar suport als agricultors i ramaders locals: en tota aquesta crisi ells han seguit treballant”.<\/p>\n

Refer\u00e8ncies bibliogr\u00e0fiquess<\/code><\/p>\n

[1]SEAE (2018). Evid\u00e8ncies cient\u00edfiques sobre els beneficis de la producci\u00f3 ecol\u00f2gica. Catarroja: Societat Espanyola d'Agricultura Ecol\u00f2gica.<\/code><\/p>\n

[2] Skinner, C., Gattinger, A., Krauss, M., Krause, H., i Van der Heijden, el Sr. J. (2019). The impact of long-term organic farming on soil-derived greenhouse gas Emissions. Scientific Reports, 9, 1702.<\/code><\/p>\n

[3] Regne Unit: per cada \u00a3 1 gastada, el cost real per a la societat \u00e9s \u00a3 2, al no estar reflectits en el preu de venda a el p\u00fablic les despeses que genera el model de producci\u00f3 convencional. The Sustainable Food Trust (2017). The Hidden Cost of UK Food. Bristol: Taylor Brothers.<\/code><\/p>\n

Autor:<\/strong> Oriol Urrutia<\/a>, Co-Editor.<\/p>\n

Subscriu-te<\/a>\u00a0a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n

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L’ecològic està de moda. Fa anys que la producció ecològica és tendència, i el mercat no ha parat de créixer<\/p>\n","protected":false},"author":419,"featured_media":37770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7177,7173],"tags":[],"class_list":["post-37775","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alimentacio-ecologica","category-professional"],"yoast_head":"\nL'ess\u00e8ncia de l'ecol\u00f2gic: quan no tot s'hi val - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"L\u2019ecol\u00f2gic est\u00e0 de moda. 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