{"id":38416,"date":"2020-07-27T11:54:53","date_gmt":"2020-07-27T09:54:53","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=38416"},"modified":"2020-07-27T12:29:24","modified_gmt":"2020-07-27T10:29:24","slug":"entrevista-jose-antonio-rico-caecv","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2020\/07\/27\/entrevista-jose-antonio-rico-caecv\/","title":{"rendered":"Jos\u00e9 Antonio Rico (CAECV): “El consumidor \u00e9s una prioritat imprescindible, \u00e9s qui ha de mantenir el sector”"},"content":{"rendered":"

Entrevistem al President del Comit\u00e9 Certificador d’Agricultura Ecol\u00f2gica de la Comunitat Valenciana (CAECV<\/a>), Jos\u00e9 Antonio\u00a0Rico<\/strong>.<\/p>\n

<\/p>\n

\"Entrevista<\/p>\n

El creixement<\/a> del sector ecol\u00f2gic a la Comunitat Valenciana d\u2019aquest primer semestre ha estat espectacular. Felicitats!<\/strong><\/p>\n

\u00c9s una not\u00edcia important perqu\u00e8 venim de dades molt bones dels \u00faltims dos anys i les hem superades, i superar el llist\u00f3 quan est\u00e0 tant alt \u00e9s dif\u00edcil. Tamb\u00e9 hem descobert que la gent continua apostant pel sector ecol\u00f2gic, tant la part prim\u00e0ria com la part empresarial, i aix\u00f2 tamb\u00e9 \u00e9s una bona not\u00edcia.<\/p>\n

Quan fas un projecte i el fas ben fet, el m\u00e9s probable \u00e9s que acabi b\u00e9. En aquest cas tenim el primer Pla de Producci\u00f3 Ecol\u00f2gica de la Comunitat Valenciana i la promoci\u00f3 i la difusi\u00f3 que fa el Comit\u00e9 d\u2019Agricultura Ecol\u00f2gica (CAECV). Per\u00f2 no ha acabat aqu\u00ed el proc\u00e9s: tot aix\u00f2 ha de fer que els operadors tinguin una bona experi\u00e8ncia i que al final compensi introduir-se en el sector ecol\u00f2gic.<\/p>\n

El sector ecol\u00f2gic no t\u00e9 el mateix suport per part de les Administracions a totes les Comunitats Aut\u00f2nomes. Quina import\u00e0ncia li dones en el vostre cas a aquest suport?<\/strong><\/p>\n

Quan una Administraci\u00f3 aposta per un sector d\u2019una manera decidida, sigui el sector que sigui, el m\u00e9s probable \u00e9s que hi hagi una corrent que el segueixi. El sector de l\u2019alimentaci\u00f3 ecol\u00f2gica a la Comunitat Valencia mai ha tingut un recolzament tan important per part de l\u2019Administraci\u00f3 com ara. \u00c9s un sector que ha volat sol tota la vida i que ha demostrat que amb una mica de suport \u00e9s capa\u00e7 d\u2019organitzar-se i d\u2019estar a l\u2019altura.<\/p>\n

El recolzament de l\u2019Administraci\u00f3 ha estat molt important perqu\u00e8 per primera vegada s\u2019ha fet un primer Pla de Producci\u00f3 Ecol\u00f2gica a la Comunitat Valenciana amb una s\u00e8rie de compromisos amb la societat i amb el sector. L\u2019Administraci\u00f3 ho ha fet molt b\u00e9 perqu\u00e8 s\u2019ha assegut amb el sector i amb els consumidors i ha intentat casar-ho tot. Ha estat un projecte que no s\u2019ha fet al 100%, per\u00f2 ha funcionat molt b\u00e9. Esperem que el segon Pla de Producci\u00f3 Ecol\u00f2gica que ha de sortir pr\u00f2ximament complementi tot el que no s\u2019ha pogut fer en el primer.<\/p>\n

Dir tamb\u00e9 que despr\u00e9s de 20 anys de vida del CAECV, el sector no ha deixat de cr\u00e9ixer tot i la manca d\u2019aquest suport. Ara est\u00e0 consolidat. \u00c9s un projecte que t\u00e9 raons per triomfar a banda de la part pol\u00edtica, gr\u00e0cies a la part social: els consumidors demanen productes ecol\u00f2gics. I hem de tenir present que el consumidor \u00e9s una prioritat imprescindible: \u00e9s qui ha de mantenir el sector. Si falla, donen igual les subvencions.<\/p>\n

En el CAECV doneu suport als operadors i promocioneu el consum de productes ecol\u00f2gics com per exemple heu fet amb la campanya de comunicaci\u00f3 Ecolog\u00edzate<\/em><\/a>.\u00a0 <\/strong><\/p>\n

La combinaci\u00f3 \u00e9s la clau. Inicialment v\u00e0rem apostar per promoure una producci\u00f3 ecol\u00f2gica, un nou model de producci\u00f3, entre els nostres ve\u00efns i companys. Una vegada ja tens desenvolupada aquest promoci\u00f3, has d\u2019anar a pel consum: si est\u00e0s intentant canviar la forma de produir has d\u2019intentar canviar necess\u00e0riament la forma de consumir. I, per tant, les campanyes de promoci\u00f3 del consum ecol\u00f2gic s\u00f3n imprescindibles.<\/p>\n

Per aconseguir canviar el model de consum no parlem nom\u00e9s de consumir productes ecol\u00f2gics sin\u00f3 que tamb\u00e9 siguin de proximitat: el model del sector convencional no conv\u00e9 a l\u2019ecol\u00f2gic, ja que podr\u00edem acabar amb els mateixos problemes.<\/p>\n

Hi ha veus dins del sector ecol\u00f2gic que consideren que amb el certificat de l\u2019Euro Fulla no \u00e9s suficient. Es necessita un segell que tamb\u00e9 inclogui la producci\u00f3 local?<\/strong><\/p>\n

En alguns productes, cultius i maneres de treballar no \u00e9s suficient amb tenir el certificat de l\u2019agricultura ecol\u00f2gica perqu\u00e8 els consumidors s\u00f3n cada vegada m\u00e9s exigents, no nom\u00e9s amb la part productiva sin\u00f3 amb la part social: es pregunten si facilites als teus treballadors l\u2019acc\u00e9s amb transport p\u00fablic a la teva empresa, si els dones participacions de la teva activitat, si estan mimats i protegits, o si treballes amb col\u00b7laboraci\u00f3 amb altres agricultors perqu\u00e8 pugin fer una campanya completa i la feina no sigui temporal. Ja existeixen determinats grups de consum que demanen la certificaci\u00f3 ecol\u00f2gica i tamb\u00e9 una social. I la tend\u00e8ncia anir\u00e0 per aqu\u00ed a la llarga.<\/p>\n

Aquests valors s\u00f3n els que al principi tenia el sector ecol\u00f2gic, que evidentment quan entren nous actors no sempre es poden mantenir. Com valoreu l\u2019entrada dels grans actors al sector ecol\u00f2gic? <\/strong><\/p>\n

Si entren grans empreses a produir ecol\u00f2gic em sembla estupend. Conec algunes d\u2019elles que treballen en el sector des de fa 20 anys i s\u00f3n exemplars a tots els nivells. No em fa por la part productora, que t\u00e9 una s\u00e8rie de compromisos que compleix, em fa m\u00e9s por la part comercialitzadora perqu\u00e8 els compromisos han d\u2019estar a tota la cadena. Si a mi com a productor, sigui petit o gran, m\u2019exigeixen que el factor social estigui molt implantat en la meva activitat i ho faig, despr\u00e9s no pot venir l\u2019intermediari i nom\u00e9s tenir en compte el factor preu… perqu\u00e8 sempre hi haur\u00e0 alg\u00fa mes barat que tu. Per tant, el nivell de comprom\u00eds de la part prim\u00e0ria l\u2019hauria de tenir tota la cadena i la realitat \u00e9s que no \u00e9s sempre aix\u00ed.<\/p>\n

Es juga amb la desinformaci\u00f3 dels consumidors. Quan un consumidor est\u00e0 informat, t\u00e9 capacitat de decisi\u00f3. Per\u00f2 quan tu tens davant quatre tom\u00e0quets i no saps res d\u2019aquests tom\u00e0quets, agafar\u00e0s els m\u00e9s barats. Si tens informaci\u00f3, podr\u00e0s votar amb els teus diners. La informaci\u00f3 al consumidor ha de ser completa: no nom\u00e9s de la part productora sin\u00f3 de la part social. Si un agricultor desenvolupa una activitat a una zona desfavorida t\u00e9 un preu i el consumidor ha de saber que s\u2019est\u00e0 menjant, per exemple, una varietat tradicional d\u2019albercoc que no \u00e9s molt productiva d\u2019una zona de sec\u00e0, i que per aix\u00f2 s\u2019ha de vendre al doble d\u2019un albercoc normal. Tot aix\u00f2 si ho expliques al consumidor pot acabar b\u00e9, per\u00f2 no si entres en un mercat en que l\u2019\u00fanic factor \u00e9s el preu.<\/p>\n

Com ha funcionat el mercat ecol\u00f2gic online<\/a> que v\u00e0reu llan\u00e7ar durant el confinament?<\/strong><\/p>\n

El mercat ecol\u00f2gic online buscava primer donar suport al canal HORECA, que ha estat el gran perjudicat durant el confinament. L\u2019objectiu era aproximar els consumidors als productors. Si es generen lla\u00e7os d\u2019uni\u00f3 el m\u00e9s probable \u00e9s que el consumidor ho sigui per tota la vida. I aix\u00f2 d\u00f3na certa confian\u00e7a i estabilitat a tots dos. Els operadors estan molts satisfets perqu\u00e8 han pogut visualitzar la seva exist\u00e8ncia. Aix\u00ed que mantindrem la iniciativa en el futur.<\/p>\n

Falta m\u00e9s coordinaci\u00f3 entre els Comit\u00e9s d\u2019Agricultura Ecol\u00f2gica de les diferents Comunitats Aut\u00f2nomes per enriquir-vos de les idees i de les accions que feu?<\/strong><\/p>\n

Ja ho fem a trav\u00e9s d\u2019INTERECO, l\u2019Associaci\u00f3 sense \u00e0nim de lucre que agrupa a les autoritats p\u00fabliques de control d’Agricultura Ecol\u00f2gica. El que passa \u00e9s que els recursos i les prioritats de cada entitat s\u00f3n independents i no es pot portar tot a un mateix ritme. Tots tenen idees molt bones, per\u00f2 la capacitat d\u2019executar-les \u00e9s diferent.<\/p>\n

El m\u00e9s important \u00e9s tenir un projecte amb recursos econ\u00f2mics i t\u00e8cnics e intentar lluitar per aquest projecte, i desenvolupar accions perqu\u00e8 el sector ecol\u00f2gic pugi mantenir la seva atracci\u00f3 que t\u00e9 a la societat en general. En aquest aspecte, hem de fer molt i hem d\u2019aprendre del sector convencional perqu\u00e8 hi ha moltes coses que no es poden repetir.<\/p>\n

Hem apr\u00e8s moltes coses d\u2019altres organismes, per tant l\u2019\u00fanic que puc fer \u00e9s convidar-los a participar de qualsevol projecte que sigui facilitar la connexi\u00f3 entre un consumidor activista i un producte.<\/p>\n

El Ministeri d\u2019Agricultura, Pesca i Alimentaci\u00f3 s\u2019implica suficient en el sector ecol\u00f2gic?<\/strong><\/p>\n

Mai m\u2019ha semblat que faci prou. Hem sigut sempre el germ\u00e0 xiquitet i \u00e9s possible que sigui real dintre del sector de l\u2019agricultura en general a Espanya, per\u00f2 som el primer productor europeu d\u2019agricultura ecol\u00f2gica. I per tant el Ministeri hauria de tenir una lectura d\u2019aquest tema molt pr\u00e0ctica i molt real, i a partir d\u2019aqu\u00ed determinar accions que puguin facilitar que els operadors continu\u00efn en el sector ecol\u00f2gic i que hi hagi una reconversi\u00f3 al sector ecol\u00f2gic el m\u00e9s atractiva possible i el menys patidora possible.<\/p>\n

La PAC s\u2019ha apla\u00e7at a l\u2019any 2023 i l\u2019estrat\u00e8gia de producci\u00f3 ecol\u00f2gica del Ministeri d\u2019Agricultura, Pesca i Alimentaci\u00f3 s\u2019acaba aquest any. Ens quedem en un buit d\u2019acci\u00f3 p\u00fablica en el que tota la responsabilitat us cau a vosaltres?<\/strong><\/p>\n

Esperem que no. Esperem que entenguin que \u00e9s un treball de tots, que el concepte projecte no t\u00e9 nom i cognoms, que \u00e9s del sector ecol\u00f2gic, de les Comunitats i d\u2019Espanya i que el Ministeri no pot ni deu -ni crec que ho faci- rentar-se les mans simplement perqu\u00e8 la PAC s\u2019ajorni. T\u00e9 la capacitat i l\u2019obligaci\u00f3 d\u2019estar-hi, com ha estat sempre que ha pogut, aportant tot el que sigui en benefici del sector. Estic conven\u00e7ut de qu\u00e8 no s\u2019apartaran. Ha fet algunes coses b\u00e0siques molt b\u00e9, com l\u2019assist\u00e8ncia a fires, per\u00f2 considero que ha de millorar el tema de la promoci\u00f3.<\/p>\n

Autor:<\/strong>\u00a0Oriol Urrutia<\/a>, Co-Editor.<\/p>\n

Subscriu-te<\/a>\u00a0a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n

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\nLlegir\u00a0Bio Eco Actual Juliol 2020<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Entrevistem al President del Comité Certificador d’Agricultura Ecològica de la Comunitat Valenciana (CAECV), José Antonio Rico.<\/p>\n","protected":false},"author":419,"featured_media":38418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[],"class_list":["post-38416","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional"],"yoast_head":"\nEntrevista a Jos\u00e9 Antonio Rico (CAECV) - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"Entrevistem al President del Comit\u00e9 Certificador d'Agricultura Ecol\u00f2gica de la Comunitat Valenciana (CAECV), Jos\u00e9 Antonio\u00a0Rico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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