{"id":4640,"date":"2015-01-26T14:50:23","date_gmt":"2015-01-26T14:50:23","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2015\/01\/26\/entrevista-a-antonio-esteban-villalobos-president-i-fundador-de-soria-natural\/"},"modified":"2018-02-02T12:22:29","modified_gmt":"2018-02-02T10:22:29","slug":"entrevista-a-antonio-esteban-villalobos-president-i-fundador-de-soria-natural","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2015\/01\/26\/entrevista-a-antonio-esteban-villalobos-president-i-fundador-de-soria-natural\/","title":{"rendered":"Entrevista a Antonio Esteban Villalobos, president i fundador de Soria Natural"},"content":{"rendered":"<p><a target=\"_blank\" href=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2015\/01\/antonio_esteban.jpg\"><strong><\/strong><\/a><a target=\"_blank\" href=\"http:\/\/www.sorianatural.es\/\"><strong>Soria Natural, S.A.<\/strong><\/a>, empresa l\u00edder a Espanya en medicina natural, homeopatia, fitoter\u00e0pia, diet\u00e8tica i alimentaci\u00f3 ecol\u00f2gica i natural.<\/p>\n<p><strong>Antonio Esteban<\/strong>, Talavera la Real, Badajoz (1943). Perit Industrial, polifac\u00e8tic per la seva creativitat i tenacitat, que el 1982 va decidir mimetitzar amb la natura i adaptar-s&#8217;hi per crear productes benefactors i saludables per a tots nosaltres.<\/p>\n<p>  <!--more-->  <\/p>\n<p><span style=\"color: #c0c0c0;\"><strong>Bio Eco Actual<\/strong><\/span><br \/><strong>On \u00e9s l&#8217;equilibri entre el progr\u00e9s i el respecte pel planeta? \u00bfNo seria m\u00e9s profit\u00f3s per a la humanitat adaptar-se a la natura i deixar fluir en lloc d&#8217;anar en contra?<\/strong><\/p>\n<p><strong><span style=\"color: #c0c0c0;\">Antonio Esteban<\/span><i><br \/><\/i><\/strong>No tinc cap dubte que el progr\u00e9s seri\u00f3s i real hauria de passar per adaptar-se a la natura en lloc d&#8217;anar contra ella. N\u2019estic absolutament conven\u00e7ut. Encara que entenc que no \u00e9s f\u00e0cil, crec que si tots els diners que s&#8217;inverteixen en investigaci\u00f3, en comptes de dirigir-se a desenvolupar qu\u00edmics que matin animals i que destrossin la natura, etc. se centr\u00e9s en qu\u00e8 \u00e9s el que podem fer per no destruir-la i seguir-nos desenvolupant des del m\u00e0xim respecte a l&#8217;entorn, el resultat seria si m\u00e9s no acceptable. Des del punt de vista de la rendibilitat, almenys seria raonable.<\/p>\n<p><strong><span style=\"color: #c0c0c0;\">Bio Eco Actual<\/span><i><br \/><\/i>Les passejades amb el teu pare recol\u00b7lectant plantes medicinals van ser aquesta base de coneixement &#8220;natural&#8221; que et va transmetre, qu\u00e8 en recordes d&#8217;aquell temps que segueixis aplicant avui en el teu dia a dia?<\/strong><\/p>\n<p><span style=\"color: #c0c0c0;\"><strong>Antonio Esteban<i><br \/><\/i><\/strong><\/span>Possiblement, la recomanaci\u00f3 del meu pare que deia: \u00abSempre cal fer les coses ben fetes\u00bb. \u00c9s una m\u00e0xima que intento, almenys, aplicar cada dia.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 12pt;\"><strong>\u201cO et mous i avances o et passen per davant\u201d<\/strong><\/span><\/p>\n<p><strong><span style=\"color: #c0c0c0;\">Bio Eco Actual<i><br \/> <\/i><\/span>Vas ser pioner a Europa en plantar ginseng, quina valoraci\u00f3 ens en pots fer?<\/strong><\/p>\n<p><strong><span style=\"color: #c0c0c0;\">Antonio Esteban<\/span><br \/><\/strong>Ja portem deu anys amb el ginseng. Des de l&#8217;any 2004. A dia d&#8217;avui cal seguir fent esfor\u00e7os. Els rendiments de la plantaci\u00f3 s\u00f3n baix\u00edssims encara per\u00f2 seguim amb l&#8217;esperan\u00e7a, amb la il\u00b7lusi\u00f3, que en pocs anys m\u00e9s -a mig termini- la plantaci\u00f3 sigui rendible. De moment no ho \u00e9s per\u00f2 tenim motius per pensar que a mitj\u00e0 termini pugui comen\u00e7ar a ser-ho.<\/p>\n<p><span style=\"color: #c0c0c0;\"><strong>Bio Eco Actual<i><br \/> <\/i><\/strong><\/span><strong>Soria Natural disposa de 380 hect\u00e0rees de cultiu ecol\u00f2gic propi, amb m\u00e9s de 70 esp\u00e8cies diferents de plantes, que creixen en les proximitats del naixement del riu Duero. Quin paper juguen aqu\u00ed el clima i la biodiversitat?<\/strong><\/p>\n<p><span style=\"color: #c0c0c0;\"><strong>Antonio Esteban<br \/><\/strong><\/span>En el clima sori\u00e0 tenim l&#8217;enorme sort de, pr\u00e0cticament, no tenir plagues. No s\u00e9 el que passar\u00e0 ara amb el canvi clim\u00e0tic i si la temperatura mitjana s&#8217;eleva per\u00f2, fins ara, l&#8217;hivern ens ha mantingut allunyats de tot tipus de plagues, per tant no ens d\u00f3na cap problema. Nom\u00e9s hem tingut, en molt pocs casos, una mica de pug\u00f3 que simplement amb l&#8217;all i l&#8217;ortiga es soluciona.<\/p>\n<p><span style=\"color: #c0c0c0;\"><strong>Bio Eco Actual<i><br \/><\/i><\/strong><\/span><strong>La inversi\u00f3 de Soria Natural en Investigaci\u00f3 i Desenvolupament \u00e9s una de les claus del seu \u00e8xit?<\/strong><\/p>\n<p><span style=\"color: #c0c0c0;\"><strong>Antonio Esteban<i><br \/><\/i><\/strong><\/span>Sense cap dubte. Cal avan\u00e7ar. O et mous i avances o et passen per davant. Per lo qual, la investigaci\u00f3 ens permet seguir avan\u00e7ant, seguir endavant i anar obrint noves possibilitats sobre productes fitoterap\u00e8utics, sobre aliments especials, etc. \u00c9s per aix\u00f2 que no en tinc cap dubte que \u00e9s fonamental la inversi\u00f3 en Investigaci\u00f3 i Desenvolupament.<\/p>\n<p><strong><span style=\"color: #c0c0c0;\">Bio Eco Actual<\/span><i><br \/><\/i>Cap a on estan evolucionant els Herbolaris?<\/strong><\/p>\n<p><span style=\"color: #c0c0c0;\"><strong>Antonio Esteban<br \/><\/strong><span style=\"color: #000000;\">Els que estan en mans de gent amb iniciativa, els que realment estan en mans de gent d&#8217;empresa, han evolucionat molt. S\u2019estan obrint sobretot cap a la venda de productes ecol\u00f2gics, inclosos aliments que no s\u00f3n vegetals. I no nom\u00e9s aix\u00f2, tamb\u00e9 estan entrant en el m\u00f3n de la bellesa i l\u00f2gicament estan ampliant les seves possibilitats de negoci i estan avan\u00e7ant b\u00e9. El cl\u00e0ssic negoci d&#8217;alg\u00fa que ho munta perqu\u00e8 est\u00e0 avorrit, aquest tendeix a morir. El futur passa per diversificar, obrir noves l\u00ednies de negoci, introduir les noves formes de venda i nous productes.<strong><br \/><\/strong><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soria Natural, S.A., empresa l&iacute;der a Espanya en medicina natural, homeopatia, fitoter&agrave;pia, diet&egrave;tica i alimentaci&oacute; ecol&ograve;gica i natural. Antonio Esteban, Talavera la Real, Badajoz (1943). Perit Industrial, polifac&egrave;tic per la seva creativitat i tenacitat, que el 1982 va decidir mimetitzar amb la natura i adaptar-s&rsquo;hi per crear productes benefactors i saludables per a tots nosaltres.<\/p>\n","protected":false},"author":3,"featured_media":4637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[3343,68,5536,88,339,3205],"class_list":["post-4640","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-antonio-esteban-villalobos","tag-bio","tag-dietetica-ca-2","tag-eco","tag-entrevista","tag-sorianatural"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Entrevista a Antonio Esteban Villalobos, president i fundador de Soria Natural - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2015\/01\/26\/entrevista-a-antonio-esteban-villalobos-presidente-y-fundador-de-soria-natural\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Antonio Esteban Villalobos, president i fundador de Soria Natural\" \/>\n<meta property=\"og:description\" content=\"Soria Natural, S.A., empresa l&iacute;der a Espanya en medicina natural, homeopatia, fitoter&agrave;pia, diet&egrave;tica i alimentaci&oacute; ecol&ograve;gica i natural. Antonio Esteban, Talavera la Real, Badajoz (1943). Perit Industrial, polifac&egrave;tic per la seva creativitat i tenacitat, que el 1982 va decidir mimetitzar amb la natura i adaptar-s&rsquo;hi per crear productes benefactors i saludables per a tots nosaltres.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bioecoactual.com\/2015\/01\/26\/entrevista-a-antonio-esteban-villalobos-presidente-y-fundador-de-soria-natural\/\" \/>\n<meta property=\"og:site_name\" content=\"Bio Eco Actual\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BioEcoActual\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-26T14:50:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-02T10:22:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2015\/01\/antonio_esteban.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"727\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bio Eco Actual\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:site\" content=\"@bioecoactual\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bio Eco Actual\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/2015\\\/01\\\/26\\\/entrevista-a-antonio-esteban-villalobos-presidente-y-fundador-de-soria-natural\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/2015\\\/01\\\/26\\\/entrevista-a-antonio-esteban-villalobos-presidente-y-fundador-de-soria-natural\\\/\"},\"author\":{\"name\":\"Bio Eco Actual\",\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#\\\/schema\\\/person\\\/4c202bce73f8dcb38e66aca1c17611ff\"},\"headline\":\"Entrevista a Antonio Esteban Villalobos, president i fundador de Soria Natural\",\"datePublished\":\"2015-01-26T14:50:23+00:00\",\"dateModified\":\"2018-02-02T10:22:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/2015\\\/01\\\/26\\\/entrevista-a-antonio-esteban-villalobos-presidente-y-fundador-de-soria-natural\\\/\"},\"wordCount\":710,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bioecoactual.com\\\/2015\\\/01\\\/26\\\/entrevista-a-antonio-esteban-villalobos-presidente-y-fundador-de-soria-natural\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bioecoactual.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/antonio_esteban.jpg\",\"keywords\":[\"antonio esteban villalobos\",\"Bio\",\"dietetica\",\"eco\",\"Entrevista\",\"sorianatural\"],\"articleSection\":[\"Actualitat - 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