{"id":4853,"date":"2015-02-15T18:52:39","date_gmt":"2015-02-15T18:52:39","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2015\/02\/15\/cronica-de-la-fira-biofach-vivaness-nuremberg-11-14-febrer-2015-per-enric-urrutia\/"},"modified":"2023-04-01T12:28:56","modified_gmt":"2023-04-01T10:28:56","slug":"cronica-de-la-fira-biofach-vivaness-nuremberg-11-14-febrer-2015-per-enric-urrutia","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2015\/02\/15\/cronica-de-la-fira-biofach-vivaness-nuremberg-11-14-febrer-2015-per-enric-urrutia\/","title":{"rendered":"Cr\u00f2nica de la fira BioFach – Vivaness, (Nuremberg, 11 – 14 febrer 2015), per Enric Urrutia, director de Bio Eco Actual"},"content":{"rendered":"

<\/a>Ja entrats en el primer ter\u00e7 del segle XXI, on la implantaci\u00f3 del menjar r\u00e0pid “fast food” i l’estil de vida accelerat, on la cuina de moltes llars nom\u00e9s serveix per escalfar menjar en microones, amb additius, millorants i colorants artificials, sorgeix un sector, el de la “alimentaci\u00f3 ecol\u00f2gica”,<\/strong> que va comen\u00e7ar a contracorrent fa uns 30 anys i que ara \u00e9s imprescindible i de m\u00e0xima necessitat per a la nostra salut i la del nostre planeta, cobrant ple protagonisme en la consci\u00e8ncia global actual.<\/p>\n

(Imatge: Estand de Catalunya<\/strong> a BioFach (Generalitat – Prodeca) \u00a9 Bio Eco Actual)<\/span><\/p>\n

<\/p>\n

La seva m\u00e0xima representaci\u00f3 \u00e9s la fira BioFach<\/strong><\/a> que agrupa les principals empreses d’alimentaci\u00f3 ecol\u00f2gica del m\u00f3n. Es celebra anualment des de fa 26 anys durant el mes de febrer a Nuremberg<\/strong> (Alemanya).<\/p>\n

\"presentacion-bio-eco-en-biofach\"<\/a>All\u00e0 hem estat Bio Eco Actual<\/strong> presentant-nos com a mitj\u00e0 de comunicaci\u00f3 en la reuni\u00f3 que va organitzar Kai Kreuzer, alma matter de Bio-Markt.Info<\/a>, fent-nos coincidir als principals mitjans de comunicaci\u00f3 especialitzats de la premsa ecol\u00f2gica: Iporex, S.A. <\/i>(Su\u00efssa), Organic & Wellness News<\/i> (Canad\u00e0), Look Bio<\/i> (R\u00fassia), Bio Verlag<\/i> (Alemanya), Organic Belgium<\/i> (B\u00e8lgica), i Biokurier<\/i>, (Pol\u00f2nia) entre d’altres, on es va exposar els or\u00edgens i motivaci\u00f3 de les publicacions presents, recorregut i objectius a mitj\u00e0 termini.<\/p>\n

(Imatge a l’esquerra: BioFach, Sala Cracovia, presentaci\u00f3 de Bio Eco Actual a c\u00e0rreg de Montse Mul\u00e9. \u00a9 Bio Eco Actual)<\/span><\/p>\n

Vull parlar-vos del que vaig veure: una perfecta sincronia entre el p\u00fablic professional, expositors i organitzaci\u00f3, deu pavellons, nou d’alimentaci\u00f3 i un de cosm\u00e8tica (Vivaness), han estat en perfecta harmonia compartint un sol objectiu: augmentar el consum de producci\u00f3 de l’alimentaci\u00f3 ecol\u00f2gica i la cosm\u00e8tica natural. Destacar al pavell\u00f3 n\u00famero 5 el gruix de la participaci\u00f3 espanyola representada per les seves diferents comunitats aut\u00f2nomes. Vam poder saludar productors, transformadors, distribu\u00efdors i estaments oficials que representen a Catalunya i Espanya, com el pa\u00eds principal de major producci\u00f3 ecol\u00f2gica d’Europa que \u00e9s. Marques com Vegetalia, El Granero Integral, Dama de Elaia, Cal Valls, Biocop, La Finestra sul Cielo, Soria Natural, Liquats Vegetals, Sol Natural, Herbes del Mol\u00ed, Alternativa 3, Biogr\u00e1 Sorribas, Alternatur, Triballat Espa\u00f1a<\/i> , entre altres, han presentat les seves novetats i han anat teixint lla\u00e7os comercials amb la resta de pa\u00efsos participants.<\/p>\n

Les grans superf\u00edcies dedicades a l’alimentaci\u00f3 com Aldi<\/i> tamb\u00e9 hi eren doncs saben que menjar sa \u00e9s una necessitat per a tots.<\/p>\n

\"Staff-Generalitat\"<\/a><\/p>\n

(Imatge: D’esquerra a dreta, Sr. Jordi Bort (Director Prodeca), Josep M\u00aa Pelegr\u00ed (Conseller Agricultura), Responsables de Dama de Elaia. \u00a9 Bio Eco Actual)<\/span><\/p>\n

Al hall de l’entrada Est, just despr\u00e8s del control d’acc\u00e9s, ens trob\u00e0vem amb un gran aparador de les novetats aliment\u00e0ries mundials del sector, exposades en un recorregut am\u00e8 i ben senyalitzat. Alimentar-se sa no \u00e9s un esnobisme social, \u00e9s una necessitat, i governs, ind\u00fastria i consumidors ho saben, no cal arribar a Saturn o Mart per adonar-nos de lo b\u00e9 que estem a la Terra.<\/p>\n

\"novedadesbiofachpremios\"<\/a><\/p>\n

(Imatge: BioFach, estand de Novetats. \u00a9 Bio Eco Actual)<\/span><\/p>\n

A BioFach es treballa perqu\u00e8 l’alimentaci\u00f3 planet\u00e0ria sigui sostenible i “org\u00e0nica”. Estan sorgint noves tend\u00e8ncies en alimentaci\u00f3, aliments sense gluten, crudivegans, cereals oblidats de gran import\u00e0ncia com el Teff i la Quinua Real, fruites com el coco i els seus derivats (oli, aigua), plats precuinats ecol\u00f2gics d’alta qualitat nutricional i gastron\u00f2mica, algues, dietes detox, suplements alimentaris ecol\u00f2gics, etc … milers de productes els que hem vist a BioFach.<\/p>\n

\"reunion-de-prensa-en-biofach-Montse\"<\/a>BioFach – Vivaness \u00e9s m\u00e9s que una fira comercial dedicada als productes d’alimentaci\u00f3 ecol\u00f2gica i cosm\u00e8tica natural, \u00e9s un referent de bons h\u00e0bits, de respecte mediambiental i de comer\u00e7 just.<\/p>\n

(Imatge: Montse Mul\u00e9, amb jersei vermell (Bio Eco Actual) parlant amb Adriana Michael (Organic & Wellness News). \u00a9 Bio Eco Actual)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ja entrats en el primer terç del segle XXI, on la implantació del menjar ràpid “fast food” i l’estil de vida accelerat, on la cuina de moltes llars només serveix per escalfar menjar en microones, amb additius, millorants i colorants artificials, sorgeix un sector, el de la “alimentació ecològica”, que va començar a contracorrent fa […]<\/p>\n","protected":false},"author":3,"featured_media":4851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[68,126,1983,88,1385],"class_list":["post-4853","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-bio","tag-bioecoactual","tag-cronica","tag-eco","tag-vivaness"],"yoast_head":"\nCr\u00f2nica de la fira BioFach - Vivaness, (Nuremberg, 11 - 14 febrer 2015), per Enric Urrutia, director de Bio Eco Actual - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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