{"id":5880,"date":"2015-05-19T14:43:27","date_gmt":"2015-05-19T14:43:27","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2015\/05\/19\/entrevista-a-juan-carlos-moreno-responsable-de-produccio-de-la-fira-biocultura\/"},"modified":"2018-02-02T12:21:40","modified_gmt":"2018-02-02T10:21:40","slug":"entrevista-a-juan-carlos-moreno-responsable-de-produccio-de-la-fira-biocultura","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2015\/05\/19\/entrevista-a-juan-carlos-moreno-responsable-de-produccio-de-la-fira-biocultura\/","title":{"rendered":"Entrevista a Juan Carlos Moreno, Responsable de producci\u00f3 de la fira BioCultura"},"content":{"rendered":"

Juan Carlos Moreno<\/strong>, Barcelona (1969), \u00e9s membre de la Associaci\u00f3 Vida Sana<\/a> des de 1989. Responsable de producci\u00f3 de les quatre edicions de la fira BioCultura<\/a> que se celebra cada any a Madrid, Barcelona, \u200b\u200bBilbao i Val\u00e8ncia. Lligat a la Defensa Mediambiental, mostra la seva preocupaci\u00f3 per la desertitzaci\u00f3 de la terra i la contaminaci\u00f3 de l’aigua i advoca per preservar la flora i fauna, aix\u00ed com, en l’\u00faltim escalaf\u00f3, la salut de l’\u00e9sser hum\u00e0.<\/p>\n

<\/a><\/strong><\/p>\n

<\/p>\n

L’entorn<\/strong><\/p>\n

Bio Eco Actual<\/strong><\/span>
S\u00f3n sensibles els grans espais com IFEMA, Palau Sant Jordi, Bec i Fira de Val\u00e8ncia, a qu\u00e8 BioCultura \u00e9s m\u00e9s que un esdeveniment comercial?<\/em><\/p>\n

Juan Carlos Moreno<\/strong><\/span>
Quan ens veiem amb personal d’un recinte nou per primer cop, els costa una mica entendre el concepte BioCultura, per\u00f2 quan ho veuen en marxa, acaba per captivar-los. En aquest moment qualsevol recinte firal estaria encantat d’acollir una BioCultura, ja que com molt b\u00e9 saps, les fires monogr\u00e0fiques s\u00f3n les que estan funcionant millor i m\u00e9s una com la nostra, que est\u00e0 en constant creixement i amb un futur assegurat.<\/p>\n

La preproducci\u00f3<\/strong><\/p>\n

Bio Eco Actual<\/strong><\/span>
Cada edici\u00f3 de BioCultura \u00e9s diferent i inclou tres espais claus de formaci\u00f3: MamaTerra, CultivaBio i Ecoest\u00e8tica. Sobre quines bases decidiu el pl\u00e0nol de la fira?<\/em><\/p>\n

Juan Carlos Moreno<\/strong><\/span>
Cada espai t\u00e9 el seu lloc “independent” i afegeixo als que indiques el Showcooking, que ha guanyat for\u00e7a en cada edici\u00f3 i \u00e9s un dels m\u00e9s demandats, tant per expositors com per p\u00fablic. Nosaltres muntem un pl\u00e0nol amb una s\u00e8rie de caracter\u00edstiques a tenir en compte. No \u00e9s per caprici, cal respectar mesures de passadissos normals i d’emerg\u00e8ncia, no entorpir l\u2019acc\u00e9s a boques d’incendi o d’aigua i desgu\u00e0s i un llarg etc\u00e8tera. <\/i><\/p>\n

L’equip<\/strong><\/p>\n

Bio Eco Actual<\/strong><\/span>
Quan arribes una setmana abans al recinte i est\u00e0 buit \u00bfqu\u00e8 li exigeixes al teu equip de producci\u00f3?<\/em><\/p>\n

Juan Carlos Moreno<\/strong><\/span>
Veure un recinte buit \u00e9s una sensaci\u00f3 rar\u00edssima, s\u00f3n enormes i despr\u00e9s sembla que et falti lloc per a tot el que vols exposar. No exigeixo res m\u00e9s que actu\u00efn tal com ho tenim previst i acordat en reunions pr\u00e8vies. La incorporaci\u00f3 de noves generacions aporta un valor incalculable d’idees i nous elements que faciliten m\u00e9s la feina. Actualment, Xavi Elies \u00e9s una de les persones en les que m\u00e9s confio perqu\u00e8 em doni un cop de m\u00e0 all\u00e0 on jo no arribo per falta de temps.<\/p>\n

\n

“Som un equip i cadasc\u00fa sap molt b\u00e9 la seva funci\u00f3 i la de l’equip que t\u00e9 al seu c\u00e0rrec”<\/p>\n<\/blockquote>\n

El montatge<\/strong><\/p>\n

Bio Eco Actual<\/strong><\/span>
\u00c9s com qualsevol fira… o hi ha unes pautes determinades?<\/em><\/p>\n

Juan Carlos Moreno<\/strong><\/span>
Tenim les mateixes pautes en protocols de seguretat i riscos, per\u00f2 en la resta som molt diferents. Donem m\u00e9s espai a zones de descans, ja que preveiem gran assist\u00e8ncia de p\u00fablic. Mirem molt la gesti\u00f3 de residus i intentem reduir-los al m\u00ednim. Habilitem dos espais infantils, que no guarderies, el de lact\u00e0ncia materna i MamaTerra, amb la seva pr\u00f2pia programaci\u00f3.<\/p>\n

L’obertura<\/strong><\/p>\n

Bio Eco Actual<\/strong><\/span>
Quan arriba l’hora “zero” s’obre el tel\u00f3 i tot funciona …, taquilles obertes, i el p\u00fablic entra al recinte firal. De qu\u00e8 aquestes pendent en aquest moment, del m\u00f2bil\u2026?<\/em><\/p>\n

Juan Carlos Moreno<\/strong><\/span>
De tot, no nom\u00e9s del m\u00f2bil. Aquesta hora “zero” es fa eterna el dia d’inici, des de les 08:30 del mat\u00ed estem pendents que estiguin tots els expositors, el personal auxiliar, les sales en funcionament. Tot d’una s\u00f3n les 10:00 i obrim portes, de manera que intentem agilitzar les cues al m\u00e0xim; i de sobte tens a les personalitats de la inauguraci\u00f3 que ja s\u00f3n aqu\u00ed. S\u00f3n les pitjors hores, per\u00f2 despr\u00e9s funciona tot a la perfecci\u00f3, o gaireb\u00e9, sempre hi ha alguna coseta, per\u00f2 en general un cop solucionada, \u00e9s un rodatge.<\/p>\n

La fira <\/strong><\/p>\n

Bio Eco Actual<\/strong><\/span>
Cada edici\u00f3 de BioCultura \u00e9s un \u00e8xit. Com ho aconsegueixes?<\/em><\/p>\n

Juan Carlos Moreno<\/strong><\/span>
Sincerament, no ho s\u00e9. Som un equip i cadasc\u00fa sap molt b\u00e9 la seva funci\u00f3 i la de l’equip que t\u00e9 al seu c\u00e0rrec.<\/p>\n

El futur immediat<\/strong><\/p>\n

Bio Eco Actual<\/strong><\/span>
La Asociaci\u00f3n Vida Sana i BioCultura ens sorprendran aviat amb alguna novetat?<\/em><\/p>\n

Juan Carlos Moreno<\/strong>
<\/i><\/span>Home, i tant que s\u00ed, sin\u00f3 ens avorrir\u00edem (je, je). \u00c9s el mal de tenir un cervell hiperactiu d’idees, no nom\u00e9s jo, tots tenim idees i de vegades \u00e9s horrible ajuntar-nos. El millor \u00e9s que moltes d’aquestes coincideixen i acaben sent realitat. Novetat de la recent edici\u00f3 de Barcelona ha estat: “Planeta Moda<\/strong>” un nou sector per potenciar la moda sostenible; la roba, el cal\u00e7at, els complements, els tints naturals, el cot\u00f3 org\u00e0nic, etc\u2026 <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Juan Carlos Moreno, Barcelona (1969), és membre de la Associació Vida Sana des de 1989. Responsable de producció de les quatre edicions de la fira BioCultura que se celebra cada any a Madrid, Barcelona, ​​Bilbao i València. Lligat a la Defensa Mediambiental, mostra la seva preocupació per la desertització de la terra i la contaminació de l’aigua […]<\/p>\n","protected":false},"author":419,"featured_media":5877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[68,153,88,339,5296],"class_list":["post-5880","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-bio","tag-biocultura","tag-eco","tag-entrevista","tag-ferias-ca-2"],"yoast_head":"\nEntrevista a Juan Carlos Moreno, Responsable de producci\u00f3 de la fira BioCultura - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2015\/05\/19\/entrevista-a-juan-carlos-moreno-responsable-de-produccion-de-la-feria-biocultura\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Juan Carlos Moreno, Responsable de producci\u00f3 de la fira BioCultura\" \/>\n<meta property=\"og:description\" content=\"Juan Carlos Moreno, Barcelona (1969), és membre de la Associació Vida Sana des de 1989. 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