{"id":5965,"date":"2015-05-29T14:56:24","date_gmt":"2015-05-29T14:56:24","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2015\/05\/29\/las-mentides-consentides-de-la-publicitat-alimentaria\/"},"modified":"2018-02-02T12:21:38","modified_gmt":"2018-02-02T10:21:38","slug":"las-mentides-consentides-de-la-publicitat-alimentaria","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2015\/05\/29\/las-mentides-consentides-de-la-publicitat-alimentaria\/","title":{"rendered":"Las mentides consentides de la publicitat aliment\u00e0ria"},"content":{"rendered":"<p>\u201c<a href=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2015\/05\/sbes_q_comes.jpg\" target=\"_blank\"><\/a>Iogurts que ajuden a millorar les teves defenses&#8221; (si \u00e9s que ets del 2% de la poblaci\u00f3 que el seu organisme no \u00e9s capa\u00e7 de fabricar el bacteri &#8220;casei&#8221;, i tenint en compte que un recipient nom\u00e9s arriba a la meitat de la dosi necess\u00e0ria per a aquest fi); &#8220;Pans de motlle eternament tendres, frescos, 100% naturals&#8221; i a m\u00e9s &#8220;baixos en calories!&#8221; (Que curiosament aguanten fins a 15 dies tendres i que els endocrins treuen de qualsevol dieta d&#8217;aprimament pel seu alt contingut en greixos i sucres); llets enriquides amb calci, omega 3, oleic&#8230; fins i tot amb &#8220;eficalci&#8221; (perqu\u00e8 com ja sabem que el calci afegit no es fixa sense la vitamina D, calia afegir-la i anunciar-ho per seguir venent)&#8230;<\/p>\n<p>  <!--more-->  <\/p>\n<p>Ens bombardegen amb publicitat fent-nos creure que necessitem aliments enriquits, ser\u00e0 perqu\u00e8 els aliments ja no s\u00f3n el que eren ?, Per qu\u00e8 \u00e9s necessari afegir calci a una llet que ens venen com a imprescindible pel seu contingut en calci ?, Per qu\u00e8 afegeixen ferro, f\u00f2sfor, zinc i vitamines a galetes, cereals i altres aliments infantils, si se suposa que els seus ingredients ja els contenen? &nbsp;No ser\u00e0 que els sucres, greixos i conservants que s\u00ed inclouen, no tenen res de saludables i s\u2019 han d&#8217;inventar alguna cosa per seguir les tend\u00e8ncies?<\/p>\n<p>La poderosa Ind\u00fastria Aliment\u00e0ria segueix publicitant amb total impunitat aut\u00e8ntiques mentides amb el prop\u00f2sit de cridar l&#8217;atenci\u00f3 del consumidor. Almenys a Espanya, on malgrat la Llei General de Publicitat (que en el seu article 4 prohibeix i defineix la publicitat enganyosa) no hi ha cap organisme que controli el seu compliment. Aix\u00f2 \u00e9s especialment greu si atenem als nens, que s\u00f3n m\u00e9s vulnerables pel que fa als missatges de compra que veuen en els anuncis.<\/p>\n<blockquote>\n<p>Espanya \u00e9s el primer pa\u00eds d&#8217;Europa en taxa d&#8217;obesitat infantil<\/p>\n<\/blockquote>\n<p>Tot i que Espanya \u00e9s el primer pa\u00eds d&#8217;Europa en taxa d&#8217;obesitat infantil, resulta que a les hores en qu\u00e8 m\u00e9s nens i joves estan davant del televisor, \u00e9s quan m\u00e9s publicitat d&#8217;aliments s&#8217;emet i a m\u00e9s, de productes gens recomanables per la seva dieta di\u00e0ria, com brioixeria, dol\u00e7os, llaminadures &#8230; Despr\u00e9s de revisar m\u00e9s de 17.500 anuncis, un estudi de l&#8217;OCU i l&#8217;Associaci\u00f3 Madrilenya de Salut P\u00fablica, sobre la publicitat d&#8217;aliments en horari infantil, conclo\u00efa que el <strong>64% d&#8217;aquesta publicitat pot titllar-se de poc saludable.<\/strong><\/p>\n<p>Pa\u00efsos com la Gran Bretanya, Fran\u00e7a, Dinamarca o It\u00e0lia han posat l\u00edmits legals a la publicitat aliment\u00e0ria dirigida als nens, per\u00f2 Espanya ha optat per l&#8217;autoregulaci\u00f3. \u00c9s a dir, mentre els brit\u00e0nics prohibeixen els anuncis de menjar- porqueria dirigits a menors de 16 anys, aqu\u00ed a Espanya nom\u00e9s comptem amb un codi \u00e8tic, el Codi PAOS d&#8217;Autoregulaci\u00f3 de la Publicitat dels Aliments i una Associaci\u00f3 &#8220;Autocontrol&#8221;, per a l&#8217;autoregulaci\u00f3 de la Comunicaci\u00f3 Comercial, tots dos d&#8217;adhesi\u00f3 volunt\u00e0ria.<\/p>\n<p><strong>Casol\u00e0, natural, artes\u00e0, san\u00edssim&#8230; Mentida podrida<\/strong><\/p>\n<p>Precisament per cridar l&#8217;atenci\u00f3 sobre la necessitat de comptar amb una normativa estricta sobre publicitat aliment\u00e0ria i que s&#8217;estableixin controls efectius que assegurin una publicitat d&#8217;aliments i begudes clara i real, a finals de l&#8217;any passat, <strong><i>l&#8217;associaci\u00f3&nbsp;<a href=\"https:\/\/vsf.org.es\/\" target=\"_blank\">VSF Just\u00edcia Aliment\u00e0ria Global<\/a><\/i><\/strong>,&nbsp;llan\u00e7ava la campanya &#8220;<strong>Mentida podrida<\/strong>&#8220;. Segons el seu director, Javier Guzm\u00e1n, <i>&#8220;les marques s&#8217;han apoderat de reclams com fresc, saludable, fet a casa, artes\u00e0&#8230; per vendre els seus productes perqu\u00e8 saben que s\u00f3n tend\u00e8ncies de consum per\u00f2 disfressen un producte altament processat, estafen al consumidor i buiden de contingut aquests conceptes arrabasant-los a les petites explotacions que realment s\u00ed que s\u00f3n artesanals.&#8221;<\/i><\/p>\n<p>L&#8217;informe <strong><i>&#8220;Mentida podrida. Breu rep\u00e0s a l&#8217;Alimentaci\u00f3 ensarronadora&#8221; <\/i><\/strong>recull la dada que nom\u00e9s els anomenats aliments funcionals, aquells que basen la seva publicitat en reclams de salut amb propietats&#8221; miraculoses &#8220;, (la majoria espots presentats per periodistes, divulgadors i personatges amb suposada credibilitat), mouen a Espanya un volum de negoci de 2900 milions d&#8217;euros a l&#8217;any i tenen una quota del 7% al mercat de gran consum.<\/p>\n<p>Potser per detalls com aquest, a aquestes empreses no els interessa una legislaci\u00f3 clara, els pol\u00edtics cedeixen davant la pressi\u00f3 de les grans multinacionals i alguns cient\u00edfics cauen en les xarxes econ\u00f2miques de la ind\u00fastria aliment\u00e0ria.<\/p>\n<p>M\u00e9s informaci\u00f3 a: <a href=\"http:\/\/www.vsf.org.es\/\" target=\"_blank\">www.vsf.org.es<\/a>, <a href=\"http:\/\/www.mentirapodrida.es\/\" target=\"_blank\">www.mentirapodrida.es<\/a>, <a href=\"http:\/\/www.autocontrol.es\">www.autocontrol.es<\/a><a href=\"http:\/\/www.autocontrol.es\/\" target=\"_blank\"><\/a><\/p>\n<p><strong>Autora: <\/strong>Marta Gandarillas &#8211; <a href=\"http:\/\/issuu.com\/bioecoactual\/docs\/bioecoactual_juny_15_cat\/1?e=8352908\/13069157\" target=\"_blank\">Bio Eco Actual Juny 2015<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&ldquo;Iogurts que ajuden a millorar les teves defenses&rdquo; (si &eacute;s que ets del 2% de la poblaci&oacute; que el seu organisme no &eacute;s capa&ccedil; de fabricar el bacteri &ldquo;casei&rdquo;, i tenint en compte que un recipient nom&eacute;s arriba a la meitat de la dosi necess&agrave;ria per a aquest fi); &ldquo;Pans de motlle eternament tendres, frescos, [&hellip;]<\/p>\n","protected":false},"author":419,"featured_media":5962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[105],"class_list":["post-5965","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-alimentacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Las mentides consentides de la publicitat aliment\u00e0ria - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2015\/05\/29\/las-mentiras-consentidas-de-la-publicidad-alimentaria\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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