{"id":60466,"date":"2022-06-21T11:34:53","date_gmt":"2022-06-21T09:34:53","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=60466"},"modified":"2022-06-21T11:34:53","modified_gmt":"2022-06-21T09:34:53","slug":"natexpo-2022-que-esperar-daquesta-edicio-sense-precedents","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2022\/06\/21\/natexpo-2022-que-esperar-daquesta-edicio-sense-precedents\/","title":{"rendered":"Natexpo 2022: qu\u00e8 esperar d&#8217;aquesta edici\u00f3 sense precedents"},"content":{"rendered":"<p>Per primera vegada a Li\u00f3, Natexpo tindr\u00e0 el mateix format que l&#8217;edici\u00f3 parisenca. <strong>Natexpo 2022<\/strong> se celebrar\u00e0 del <strong>diumenge 18 al dimarts 20 de setembre<\/strong> a <strong>Eurexpo Li\u00f3<\/strong>, Fran\u00e7a. Id\u00e8ntica durada, id\u00e8ntic contingut, id\u00e8ntiques oportunitats de desenvolupament de negoci que a Natexpo Par\u00eds, per\u00f2 molta innovaci\u00f3. A continuaci\u00f3, les novetats d&#8217;aquesta edici\u00f3.<\/p>\n<ul>\n<li><strong>Demani <a href=\"https:\/\/natexpo.com\/en\/visiter\/votre-badge-visiteur-2\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a> la seva acreditaci\u00f3 gratu\u00efta<\/strong><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-60454 aligncenter\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/06\/natexpo-2022.jpg\" alt=\"natexpo\" width=\"1200\" height=\"801\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/06\/natexpo-2022.jpg 1200w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/06\/natexpo-2022-768x513.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/06\/natexpo-2022-696x465.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/06\/natexpo-2022-1068x713.jpg 1068w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/06\/natexpo-2022-629x420.jpg 629w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Un nou sector: Solucions d&#8217;<em>e-commerce<\/em><\/h2>\n<p>L&#8217;any 2020, l&#8217;oferta d&#8217;<em>e-commerce<\/em> va cr\u00e9ixer un 20% i el volum de negoci va cr\u00e9ixer un 50%. Un augment que es va incrementar durant la crisi sanit\u00e0ria, durant la qual els detallistes van haver de posar en marxa una activitat de venda en l\u00ednia en poc temps, perqu\u00e8 els seus clients poguessin continuar comprant els seus productes. Segons una enquesta de <em>M\u00e9diametrie<\/em> per a la federaci\u00f3 de comer\u00e7 electr\u00f2nic i venda a dist\u00e0ncia, el 75% dels enquestats considera que tots els comer\u00e7os de proximitat haurien d&#8217;oferir un servei de comer\u00e7 electr\u00f2nic a m\u00e9s de la botiga. A la llum d&#8217;aquestes observacions, <strong>Natexpo<\/strong> llan\u00e7a el 2022 una oferta a mesura i la situa en el centre del sal\u00f3: <a href=\"https:\/\/natexpo.com\/en\/les-poles-et-villages\/solution-e-commerce\/\" target=\"_blank\" rel=\"noopener\"><strong>el sector E-Commerce Solution<\/strong><\/a> reuneix equips espec\u00edfics, consells per als comerciants que busquen un suport per a desenvolupar les seves vendes en l\u00ednia. <strong>Experi\u00e8ncia del client, gesti\u00f3 de l&#8217;inventari, clic &amp; collect, lliurament, equipament, marketplace\u2026<\/strong><\/p>\n<blockquote><p>Natexpo inaugura en 2022 l&#8217;itinerari tem\u00e0tic \u2018local\u2019 per a identificar als professionals que combinen l&#8217;ecol\u00f2gic i el local<\/p><\/blockquote>\n<h3>Nous itineraris tem\u00e0tics \u2013 Local: donar protagonisme als sectors regionals<\/h3>\n<p>La moda del local \u00e9s una tend\u00e8ncia b\u00e0sica, cada vegada m\u00e9s important. La meitat de la poblaci\u00f3 francesa afirma haver canviat els seus h\u00e0bits de compra o d&#8217;alimentaci\u00f3 en els \u00faltims tres anys. Per al 48% dels francesos, aix\u00f2 significa adoptar productes d&#8217;origen local i cadenes de subministrament curtes, un criteri que figura entre els cinc principals compromisos dels francesos per a una alimentaci\u00f3 sana i millor (Bar\u00f2metre Agence Bio \/ CSA). Actualment, un de cada tres francesos desitja comprar m\u00e9s productes locals. (Font: IRI). El favoritisme local, l&#8217;activisme o la garantia de qualitat, el comprar el m\u00e9s a prop possible dels productors, \u00e9s fortament secundat pels consumidors, que donen un lloc d&#8217;honor als sectors regionals, fins i tot m\u00e9s enll\u00e0 del <em>\u00abmade in France\u00bb<\/em>.<\/p>\n<p><strong>Natexpo inaugura aquest 2022 l&#8217;itinerari tem\u00e0tic \u2018local\u2019 per a identificar als professionals que combinen l&#8217;ecol\u00f2gic i el local<\/strong>. El sal\u00f3 ofereix aix\u00ed l&#8217;oportunitat de dirigir-se a nous socis potencials amb criteris precisos d&#8217;origen per a destacar en un mercat ecol\u00f2gic cada vegada m\u00e9s exigent en aquest punt. At\u00e8s que no existeix una definici\u00f3 oficial de \u00ab<a href=\"https:\/\/natexpo.com\/en\/visiter\/les-parcours-thematiques\/parcours-local\/\" target=\"_blank\" rel=\"noopener\">producte local<\/a>\u00bb -ja que la noci\u00f3 de proximitat \u00e9s fluctuant segons les regions, els productes i la consideraci\u00f3 o no de la seva transformaci\u00f3-, la informaci\u00f3 proporcionada recollir\u00e0 el radi de proced\u00e8ncia dels ingredients, el percentatge d&#8217;ingredients procedents d&#8217;una cadena de subministrament local, el lloc d&#8217;elaboraci\u00f3 i envasament del producte, aix\u00ed com informaci\u00f3 sobre les etiquetes espec\u00edfiques o la redacci\u00f3 regional.<\/p>\n<h4>Epure: el nou itinerari dedicat a la cosm\u00e8tica premium<\/h4>\n<p>El mercat de la distribuci\u00f3 est\u00e0 en constant evoluci\u00f3. Els usuaris de cosm\u00e8tics ecol\u00f2gics s\u00f3n ara sensibles al discurs i a l&#8217;etiqueta, per\u00f2 tamb\u00e9 i m\u00e9s que mai a l&#8217;est\u00e8tica del producte. L&#8217;any 2022, <strong>Natexpo llan\u00e7a un recorregut tem\u00e0tic especial dedicat a les marques de cosm\u00e8tics que es dirigeixen a un segment minorista espec\u00edfic i d&#8217;alta gamma<\/strong>: perfumeries, grans magatzems, professionals de la cura de la pell i de la bellesa, caixes de subscripci\u00f3\u2026 Marques de n\u00ednxol, formulaci\u00f3 sofisticada, envasos premium: <a href=\"https:\/\/natexpo.com\/en\/visiter\/les-parcours-thematiques\/epure\/\" target=\"_blank\" rel=\"noopener\"><strong>Epure<\/strong> <\/a>reuneix el millor de la cosm\u00e8tica ecol\u00f2gica, dissenyada per a satisfer la creixent demanda dels consumidors.<\/p>\n<blockquote><p>Epure reuneix el millor de la cosm\u00e8tica ecol\u00f2gica, dissenyada per a satisfer la creixent demanda dels consumidors<\/p><\/blockquote>\n<h4>Organic Ingredients Discovery Tour<\/h4>\n<p>En col\u00b7laboraci\u00f3 amb Ingr\u00e9bio, Natexpo inaugura enguany el \u00ab<a href=\"https:\/\/natexpo.com\/en\/les-circuits-decouvertes-natexpo\/\" target=\"_blank\" rel=\"noopener\"><strong>Organic Ingredients Discovery Tour<\/strong><\/a>\u00bb, un itinerari en qu\u00e8 els visitants podran participar i con\u00e8ixer als expositors del sector dels ingredients ecol\u00f2gics durant una hora. El tour comen\u00e7ar\u00e0 amb una presentaci\u00f3 del sector en el F\u00f2rum d&#8217;Ingredients Ecol\u00f2gics. A continuaci\u00f3, s&#8217;oferir\u00e0 una visita guiada a una dotzena d&#8217;expositors, dirigida per Ga\u00eblle Fr\u00e9mont, fundadora de Ingr\u00e9bio. Aquesta visita \u00e9s gratu\u00efta, pr\u00e8via inscripci\u00f3, i es comentar\u00e0 \u00fanicament en franc\u00e8s.<\/p>\n<h4>Veritables aparadors de la innovaci\u00f3<\/h4>\n<p>Del 18 al 20 de setembre, Natexpo descobrir\u00e0 abans que ning\u00fa els \u00faltims tresors ecol\u00f2gics i potenciar\u00e0 la seva oferta amb les innovacions d&#8217;aquest univers sense l\u00edmits: Granel, Ecorresponsabilidad, Embalatge Ecodise\u00f1ado, Residu Zero, Local, RSE Veg\u00e0, Retornable. A m\u00e9s, <strong>4 Villages<\/strong> permeten als visitants descobrir les \u00faltimes innovacions del sector:<\/p>\n<ul>\n<li><a href=\"https:\/\/natexpo.com\/en\/les-poles-et-villages\/village-innovations-cosmetiques\/\" target=\"_blank\" rel=\"noopener\"><strong>The Cosmetics Village<\/strong><\/a> ser\u00e0 la incubadora de joves marques que ofereixen gammes de cosm\u00e8tics innovadores i creatives. Descobreixi all\u00ed els estands dels expositors i els esdeveniments sobre innovacions cosm\u00e8tiques.<\/li>\n<li><a href=\"https:\/\/natexpo.com\/en\/animations\/le-lab\/\" target=\"_blank\" rel=\"noopener\"><strong>The LAB<\/strong><\/a>: Els consumidors presten una gran atenci\u00f3 a les iniciatives ecol\u00f2giques, els enfocaments eco-responsables i el comprom\u00eds de les empreses en les quals confien. El Laboratori (The LAB) \u00e9s el lloc on es pot trobar tota una oferta entorn dels residus zero, l&#8217;economia circular o les ecoinnovacions tecnol\u00f2giques.<\/li>\n<li><a href=\"https:\/\/natexpo.com\/en\/les-poles-et-villages\/le-village-des-artisans\/\" target=\"_blank\" rel=\"noopener\"><strong>The Organic Incubator<\/strong><\/a>: Descobreixi en aquest sector dedicat a les VSE\/PME les \u00faltimes innovacions del sector alimentari, que responen als nous h\u00e0bits de consum. Productes d&#8217;alimentaci\u00f3 dolces i salats, begudes, productes frescos: doni un cop d&#8217;ull a aquestes acolorides gammes per a renovar la seva oferta ecol\u00f2gica.<\/li>\n<li><a href=\"https:\/\/natexpo.com\/en\/les-poles-et-villages\/le-grand-bain\/\" target=\"_blank\" rel=\"noopener\"><strong>The Big Splash<\/strong><\/a>: Aquesta zona reuneix les joves empreses ecol\u00f2giques, massa grans per a quedar-se als pobles, per\u00f2 igual de riques en inventiva.<\/li>\n<\/ul>\n<p>1 de cada 5 expositors participa en Natexpo dins d&#8217;un Village. <strong>Consulti <a href=\"https:\/\/natexpo.com\/en\/visiter\/liste-exposants\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a> la llista d&#8217;expositors i sol\u00b7liciti la seva acreditaci\u00f3 gratu\u00efta a <a href=\"https:\/\/natexpo.com\/\" target=\"_blank\" rel=\"noopener\">www.natexpo.com<\/a>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.bioecoactual.com\/ca\/subscripcio\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Subscriu-te<\/strong><\/a><strong> a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n<p><strong><em>Bio Eco Actual<\/em>, <em>el teu mensual 100% ecol\u00f2gic<\/em><br \/>\nLlegir <\/strong><a href=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2022\/05\/BioEcoActual_Juny_2022.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bio Eco Actual Juny 2022<\/strong><\/a><\/p>\n<p><iframe style=\"border: none; width: 100%; height: 520px;\" src=\"\/\/e.issuu.com\/embed.html?d=bioecoactual_juny_2022&amp;hideIssuuLogo=true&amp;showOtherPublicationsAsSuggestions=true&amp;u=bioecoactual\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per primera vegada a Li&oacute;, Natexpo tindr&agrave; el mateix format que l&rsquo;edici&oacute; parisenca. Natexpo 2022 se celebrar&agrave; del diumenge 18 al dimarts 20 de setembre a Eurexpo Li&oacute;, Fran&ccedil;a. Id&egrave;ntica durada, id&egrave;ntic contingut, id&egrave;ntiques oportunitats de desenvolupament de negoci que a Natexpo Par&iacute;s, per&ograve; molta innovaci&oacute;. A continuaci&oacute;, les novetats d&rsquo;aquesta edici&oacute;. Demani aqu&iacute; la [&hellip;]<\/p>\n","protected":false},"author":419,"featured_media":60455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7174],"tags":[],"class_list":["post-60466","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fires"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Natexpo 2022: qu\u00e8 esperar d&#039;aquesta edici\u00f3 sense precedents<\/title>\n<meta name=\"description\" content=\"Natexpo 2022 se celebrar\u00e0 del diumenge 18 al dimarts 20 de setembre a Eurexpo Li\u00f3, Fran\u00e7a, amb el mateix format que l&#039;edici\u00f3 parisenca\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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