{"id":6317,"date":"2015-07-07T10:58:35","date_gmt":"2015-07-07T10:58:35","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2015\/07\/07\/la-cara-oculta-de-l-us-d-animals-a-la-tv-per-helena-escoda-activista-pels-drets-dels-animals\/"},"modified":"2017-03-31T17:45:00","modified_gmt":"2017-03-31T17:45:00","slug":"la-cara-oculta-de-l-us-d-animals-a-la-tv-per-helena-escoda-activista-pels-drets-dels-animals","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2015\/07\/07\/la-cara-oculta-de-l-us-d-animals-a-la-tv-per-helena-escoda-activista-pels-drets-dels-animals\/","title":{"rendered":"La cara oculta de l&#8217;\u00fas d&#8217;animals a la TV. Per Helena Escoda, activista pels drets dels animals"},"content":{"rendered":"<p>Segurament, mai ens hem plantejat com \u00e9s la vida real dels animals que apareixen en produccions audiovisuals, aparentment, en anuncis, pel\u00b7l\u00edcules, etc. apareixen contents, aparenten una bona salut i rebre bones cures, a la pantalla la ficci\u00f3 pot semblar del tot real, per\u00f2, el cert \u00e9s que la utilitzaci\u00f3 d&#8217;animals salvatges en TV comporta nefastes conseq\u00fc\u00e8ncies.<\/p>\n<p>  <!--more-->  <\/p>\n<p>Les vides de la majoria dels animals usats en TV, circs o altres espectacles transcorren allunyades de l&#8217;entorn adequat per a la seva esp\u00e8cie, solen estar en espais limitats, a\u00efllats, on no poden desenvolupar els seus comportaments instintius, raons per les que solen patir patologies f\u00edsiques i , sobretot, psicol\u00f2giques.<\/p>\n<blockquote>\n<p>Utilitzar animals salvatges en publicitat, TV, cinema, sessions fotogr\u00e0fiques i esdeveniments comercials \u00e9s innecessari i cruel<\/p>\n<\/blockquote>\n<p>En publicitat o a shows televisius, els animals solen comportar-se d&#8217;una forma antinatural i il\u00b7l\u00f2gica. Perqu\u00e8 actu\u00efn de manera inadequada en relaci\u00f3 a la seva naturalesa solen ser ensinistrats i sotmesos a pr\u00e0ctiques cruels. \u00c9s habitual separar-los de les seves mares a molt primerenca edat i criar-los a biber\u00f3 per intentar que facin l&#8217;emprempta amb el seu entrenador en comptes de amb les seves mares i aix\u00ed els obeeixin, encara que d&#8217;adults solen tornar-se agressius fins i tot amb les persones que els han criat. Per evitar &#8220;possibles accidents&#8221; \u00e9s normal sedar-los, extirpar-los les urpes, precintar-los la boca o tallar-los els ullals. La desungulaci\u00f3 \u00e9s habitual per facilitar el maneig de grans felins. Aquesta pr\u00e0ctica brutal consisteix a tallar la tercera falange de cada dit fins a l&#8217;articulaci\u00f3, amputant tamb\u00e9 os, nervis, lligaments i tendons la qual cosa pot provocar un dolor intens i cr\u00f2nic. El ximpanz\u00e9 \u00e9s una de les esp\u00e8cies m\u00e9s habituals en anuncis, shows d&#8217;humor, etc. les seves semblances amb els \u00e9ssers humans resulten gracioses per pantomimes grotesques, per\u00f2 per a aquests animals s\u00f3n una tortura.<\/p>\n<p><st1:personname productid=\"La Fundaci\u00f3n Mona\"><st1:personname productid=\"La Fundaci\u00f3n\"><img loading=\"lazy\" decoding=\"async\" class=\" alignright size-full wp-image-6315\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2015\/07\/lacaraoculta.jpg\" width=\"275\" height=\"275\" alt=\"lacaraoculta\" style=\"margin: 0px; float: right;\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2015\/07\/lacaraoculta.jpg 850w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2015\/07\/lacaraoculta-150x150.jpg 150w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2015\/07\/lacaraoculta-300x300.jpg 300w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2015\/07\/lacaraoculta-768x768.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2015\/07\/lacaraoculta-696x696.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2015\/07\/lacaraoculta-420x420.jpg 420w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/>La <strong><a href=\"http:\/\/www.fundacionmona.org\/ca\/\" target=\"_blank\">Fundaci\u00f3<\/a><\/strong><\/st1:personname><strong><a href=\"http:\/\/www.fundacionmona.org\/ca\/\" target=\"_blank\">&nbsp;Mona<\/a><\/strong><\/st1:personname>, situada a Riudellots de la Selva (Girona), \u00e9s un centre de recuperaci\u00f3 creat el 2001 amb la finalitat de rescatar primats en situacions desoladores. Alguns dels ximpanz\u00e9s acollits van apar\u00e8ixer durant anys en programes d&#8217;\u00e8xit i en anuncis de TV. <strong><i>Sara<\/i><\/strong>, una femella que apareixia disfressada al programa Cr\u00f3nicas Marcianas, que va triomfar durant anys a Telecinco de la m\u00e0 de Javier Sard\u00e0, va arribar al centre amb s\u00edmptomes de malaltia mental. <strong><i>Marco<\/i><\/strong> va fer de conductor d&#8217;ambul\u00e0ncia en un anunci de Telef\u00f3nica i tamb\u00e9 va acabar malalt. <strong><i>Pancho<\/i><\/strong> va apar\u00e8ixer en un anunci de McDonalds, despr\u00e9s d&#8217;haver trobat rep\u00f2s en aquest centre de recuperaci\u00f3, va morir abatut pels Mossos d&#8217;Esquadra despr\u00e9s que, espantat, intent\u00e9s escapar una nit de tempesta.<\/p>\n<p>Amb la finalitat de conscienciar sobre el patiment que suposa per als animals el seu \u00fas en produccions audiovisuals, la<strong> <strong>Fundaci\u00f3 FAADA, dins de la iniciativa ADnimalsfree, ha llan\u00e7at la campanya<\/strong><a href=\"http:\/\/adnimalsfree.org\/el-casting-mas-bestia\" target=\"_blank\">&nbsp;El Casting M\u00e9s B\u00e8stia<\/a><\/strong>. Gr\u00e0cies a la col\u00b7laboraci\u00f3 altruista de l&#8217;ag\u00e8ncia de publicitat Contrapunt BBDO, FAADA mostra en un v\u00eddeo les reaccions d&#8217;indignaci\u00f3 d&#8217;un grup de pares i mares els fills dels quals assisteixen a un c\u00e0sting i a qui se&#8217;ls avisa que seran sotmesos a les pr\u00e0ctiques habituals amb qu\u00e8 es tracta als animals que apareixen en TV.<\/p>\n<p><strong>Autora:&nbsp;<\/strong>Helena Escoda, activista pels drets dels animals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segurament, mai ens hem plantejat com &eacute;s la vida real dels animals que apareixen en produccions audiovisuals, aparentment, en anuncis, pel&middot;l&iacute;cules, etc. apareixen contents, aparenten una bona salut i rebre bones cures, a la pantalla la ficci&oacute; pot semblar del tot real, per&ograve;, el cert &eacute;s que la utilitzaci&oacute; d&rsquo;animals salvatges en TV comporta nefastes [&hellip;]<\/p>\n","protected":false},"author":419,"featured_media":866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[369,3795,34],"class_list":["post-6317","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-animales","tag-cara-oculta","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La cara oculta de l&#039;\u00fas d&#039;animals a la TV. 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