{"id":6479,"date":"2015-07-29T09:20:16","date_gmt":"2015-07-29T09:20:16","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2015\/07\/29\/vsf-destapa-l-entramat-d-interessos-entre-l-administracio-publica-i-la-industria-alimentaria\/"},"modified":"2017-03-30T12:03:16","modified_gmt":"2017-03-30T12:03:16","slug":"vsf-destapa-l-entramat-d-interessos-entre-l-administracio-publica-i-la-industria-alimentaria","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2015\/07\/29\/vsf-destapa-l-entramat-d-interessos-entre-l-administracio-publica-i-la-industria-alimentaria\/","title":{"rendered":"VSF destapa l’entramat d’interessos entre l’administraci\u00f3 p\u00fablica i la ind\u00fastria aliment\u00e0ria"},"content":{"rendered":"

<\/a>VSF Justicia Alimentaria Global 29\/07\/2015<\/a>
<\/strong><\/em>VSF destapa l’entramat d’interessos entre l’administraci\u00f3 p\u00fablica i la ind\u00fastria aliment\u00e0ria.<\/strong><\/p>\n

Des de VSF han proposat un canvi d’imatge al Ministeri de Sanitat. Enfront de la porta principal, un cartell del Ministeri simulant el logotip d’una coneguda marca de refrescos denunciava la cont\u00ednua i escandalosa col\u00b7laboraci\u00f3 dels organismes p\u00fablics amb la ind\u00fastria aliment\u00e0ria.<\/p>\n

<\/p>\n

La den\u00fancia a peu de carrer ha anat acompanyada de la presentaci\u00f3 de l’informe<\/strong><\/span><\/a> \u201cConfieu en mi. Portes girat\u00f2ries, conflictes d’interessos i amistats perilloses entre la ind\u00fastria aliment\u00e0ria i els organismes de salut<\/strong>\u201d amb l’objectiu d’exposar el sofisticat entramat del lobby alimentari creat al llarg dels \u00faltims vint anys.  <\/p>\n

La mala alimentaci\u00f3 i les malalties associades representen, avui dia, el primer problema de salut de l’Estat espanyol. Davant d’un problema de tal magnitud, les administracions p\u00fabliques haurien de comptar un pla que identifiqu\u00e9s les causes, atur\u00e9s el problema i pos\u00e9s en marxa solucions efectives. No obstant aix\u00f2, l’estudi no nom\u00e9s demostra la inactivitat per part de l’administraci\u00f3 per solucionar aquest problema, sin\u00f3 com l’Estat s’ha convertit en un aliat natural de la ind\u00fastria per al disseny i execuci\u00f3 de pol\u00edtiques p\u00fabliques totalment contr\u00e0ries a l’inter\u00e8s dels ciutadans.<\/span><\/p>\n

Una mentida repetida mil vegades es converteix en veritat<\/strong><\/p>\n

Tal com revela l’informe, la ind\u00fastria ha creat una narrativa que, gr\u00e0cies a bones campanyes de m\u00e0rqueting ia l’ajuda de diferents fundacions i organitzacions p\u00fabliques i privades, s’ha anat repetint fins que la societat l’ha interioritzat. Els missatges m\u00e9s utilitzats han anat orientats a culpabilitzar l’individu per tractar-se d’un problema de mals h\u00e0bits, de dieta desequilibrada i de falta d’exercici. Un altre dels missatges ha estat que “no hi ha aliments bons ni dolents, tot dep\u00e8n del conjunt de la dieta”, i si aix\u00f2 no ho afirma Nutrexpa o Bimbo, sin\u00f3 una universitat de prestigi, t\u00e9 molta m\u00e9s for\u00e7a. De manera alineada, aquestes empreses aconsegueixen el que amb seguretat no podrien assolir per separat. De fet, la majoria de les grans empreses aliment\u00e0ries que contribueixen amb els seus productes a la mala alimentaci\u00f3 han aconseguit lligar la seva imatge a la salut. Per a aix\u00f2, la col\u00b7laboraci\u00f3 de l’administraci\u00f3 p\u00fablica i les organitzacions m\u00e8diques ha estat clau. Les empreses agroaliment\u00e0ries saben que, a la batalla de l’opini\u00f3 p\u00fablica, \u00e9s essencial que els seus arguments estiguin recolzats per organismes, entitats o persones que sonin a cient\u00edfics.<\/p>\n

El qui \u00e9s qui i les seves eines<\/strong><\/p>\n

L’informe exposa qui s\u00f3n els actors de l’agroind\u00fastria i les principals eines que utilitzen per aconseguir els seus objectius. Entre ells destaquen els patrocinis de c\u00e0tedres universit\u00e0ries, la creaci\u00f3 de centres d’estudi vinculats a l’administraci\u00f3, el pagament d’investigacions cient\u00edfiques; la col\u00b7locaci\u00f3 de gent af\u00ed a llocs clau (amb els seus noms i cognoms), les visites a professionals de la salut, els convenis de col\u00b7laboraci\u00f3 amb mitjans de comunicaci\u00f3 i la creaci\u00f3 de campanyes conjuntes amb les administracions.<\/p>\n

El sobrep\u00e8s i l’obesitat, dos problemes en augment<\/strong><\/p>\n

Una de cada tres persones al m\u00f3n pateix obesitat, un 23% m\u00e9s que el 1980. Per primera vegada en la hist\u00f2ria, a nivell mundial hi ha m\u00e9s persones afectades de mala alimentaci\u00f3 que de fam i subnutrici\u00f3. Actualment, 1.400 milions de persones al m\u00f3n pateixen obesitat o sobrep\u00e8s i aquest trastorn alimentari es cobra 3,4 milions de vides a l’any. A Europa, la xifra s’eleva al 58%, \u00e9s a dir, una de cada dues. Segons dades de l’Organitzaci\u00f3 per a la Cooperaci\u00f3 i el Desenvolupament Econ\u00f2mics (OCDE), a Espanya el sobrep\u00e8s afecta al 55% de la poblaci\u00f3 i l’obesitat, al 17%. El m\u00e9s alarmant \u00e9s que les estimacions de sobrep\u00e8s en diferents pa\u00efsos indiquen que la pand\u00e8mia segueix creixent.<\/p>\n

L’estrat\u00e8gia recomanada per l’OMS, i aplicada per altres pa\u00efsos d’Europa, consisteix en la implantaci\u00f3 de diferents mesures, com el control de la publicitat d’aliments insans dirigits al p\u00fablic infantil, un etiquetatge nutricional clar i l’aplicaci\u00f3 de pol\u00edtiques fiscals que siguin coherents amb les pol\u00edtiques sanit\u00e0ries, per tal d’afavorir els aliments que han de formar part d’una dieta sana i equilibrada i penalitzar els aliments insans.<\/p>\n

Descarrega l’informe clicant AQU\u00cd<\/span><\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

VSF Justicia Alimentaria Global 29\/07\/2015VSF destapa l’entramat d’interessos entre l’administració pública i la indústria alimentària. Des de VSF han proposat un canvi d’imatge al Ministeri de Sanitat. Enfront de la porta principal, un cartell del Ministeri simulant el logotip d’una coneguda marca de refrescos denunciava la contínua i escandalosa col·laboració dels organismes públics amb la […]<\/p>\n","protected":false},"author":419,"featured_media":6477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[3828,2353,3382,143,5304],"class_list":["post-6479","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-administr5acion","tag-intereses","tag-justicia-alimentaria-global","tag-ministerio","tag-vsf-ca-2"],"yoast_head":"\nVSF destapa l'entramat d'interessos entre l'administraci\u00f3 p\u00fablica i la ind\u00fastria aliment\u00e0ria - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2015\/07\/29\/vsf-destapa-el-entramado-de-intereses-entre-la-administracion-publica-y-la-industria-alimentaria\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VSF destapa l'entramat d'interessos entre l'administraci\u00f3 p\u00fablica i la ind\u00fastria aliment\u00e0ria\" \/>\n<meta property=\"og:description\" content=\"VSF Justicia Alimentaria Global 29\/07\/2015VSF destapa l’entramat d’interessos entre l’administració pública i la indústria alimentària. 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