{"id":6529,"date":"2015-08-04T11:35:35","date_gmt":"2015-08-04T11:35:35","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2015\/08\/04\/neix-wine-trust\/"},"modified":"2022-12-28T14:13:35","modified_gmt":"2022-12-28T13:13:35","slug":"neix-wine-trust","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2015\/08\/04\/neix-wine-trust\/","title":{"rendered":"Neix Wine Trust"},"content":{"rendered":"

Wine Trust 04\/08\/2015<\/strong><\/em>
Neix Wine Trust.<\/strong><\/p>\n

Neix Wine Trust, un segell distintiu \u00fanic a tot l\u2019estat que t\u00e9 com a objectiu principal promocionar i distingir establiments de restauraci\u00f3 i hostaleria amb una excel\u00b7lent oferta i un servei de qualitat del vi.<\/p>\n<\/p>\n

<\/p>\n

La passada setmana va n\u00e9ixer a Barcelona Wine Trust. Un segell distintiu, \u00fanic a tot l\u2019estat, que t\u00e9 com a objectius principals:<\/p>\n

<\/strong>– Distingir i donar a con\u00e8ixer els bars i restaurants que aposten clarament per un tractament excel\u00b7lent del vi <\/strong>i que alhora divulguen la seva cultura i valors en benefici del consumidor.<\/p>\n

– Facilitar la seva localitzaci\u00f3 a les ciutats i pobles, mitjan\u00e7ant la Guia WT<\/strong>, que es publicar\u00e0 el primer trimestre de l\u2019any 2016 i de forma on-line i m\u00f2bil adaptatiu a winetrust.eu.<\/p>\n

– Motivar i apropar nous clients al consum responsable i moderat del vi als establiments Wine Trust.<\/strong> Consumidors que fins ara no s\u2019han vist atrets per l\u2019oferta de vi, per no disposar de referents innovadors o prou atractius pels seus h\u00e0bits d\u2019oci i prefer\u00e8ncies, o b\u00e9 per no haver trobat el tractament i locals adequats on gaudir-ne.<\/p>\n

– Fidelitzar el consumidor <\/strong>premium<\/strong><\/em> que ja aprecia i busca aquests locals<\/strong> on vol gaudir d\u2019una oferta m\u00e9s \u00e0mplia i exclusiva amb un servei dedicat i professional.<\/p>\n

Ecomundis Editorial, empresa que gestiona i atorga la distinci\u00f3 Wine Trust, ha establert dos convenis de col\u00b7laboraci\u00f3 amb el Gremi de Restauraci\u00f3 de Barcelona i l’Asssociaci\u00f3 Catalana de Sommeliers i ha obert oficialment per a Catalunya les seves candidatures en aquest reconeixement.<\/p>\n

\n

Fins l’1 d’octubre de 2015, els titulars dels establiments que optin a la distinci\u00f3 Wine Trust podran sol\u00b7licitar l\u2019inici del proc\u00e9s d\u2019adhesi\u00f3 de forma totalment gratu\u00efta mitjan\u00e7ant el seg\u00fcent <\/strong>formulari<\/strong><\/span>.<\/p>\n<\/blockquote>\n

\"acuerdoEls convenis marc signats amb l’editorial tenen com a objectius l’assoliment dels objectius descrits i el bon funcionament t\u00e8cnic del sistema, ja que per a obtenir la distinci\u00f3, els establiments han de seguir un proc\u00e9s d’avaluaci\u00f3 que garanteixi que compleixen amb la Declaraci\u00f3 WT del Vi i amb el Reglament 2015 d’especificacions generals per a un bon servei del Vi. <\/em><\/p>\n

Ambd\u00f3s documents s\u00f3n la base desenvolupada per Wine Trust per a l\u2019avaluaci\u00f3 dels establiments que ofereixen un servei de vins al p\u00fablic amb un est\u00e0ndard de qualitat superior i que guien la concessi\u00f3 del distintiu WT (www.winetrust.eu).<\/p>\n

El Director d’Ecomundis Editorial, Pablo Chamorro, ens indica que Wine Trust neix per la necessitat del consumidor de retrobar el vi als bars i restaurants com una opci\u00f3 de qualitat i plaer on es serveixi en condicions adequades. <\/em><\/p>\n

No podrem parlar mai de millorar les estad\u00edstiques de consum de vi si no comencem a distingir i a promocionar les millors propostes a les nostres ciutats i pobles. Hem d’apropar al client conven\u00e7ut i al nou consumidor de vi fent \u00fas de m\u00e9s elements atractius i innovadors. Wine Trust premiar\u00e0 i comunicar\u00e0 aquestes propostes.<\/em><\/p>\n

\n

“Parlar de la qualitat del vi i dels seus or\u00edgens \u00e9s la clau per a entendre millor el que sentim o percebem quan el bevem i el degustem. Per\u00f2 nom\u00e9s quan el gaudim en harmonia amb l’espai i amb la companyia adequada \u00e9s quan el consumidor, especialment el m\u00e9s jove, podr\u00e0 adoptar el vi com company de consum per davant d’altres begudes molt m\u00e9s integrades en els seus h\u00e0bits.”<\/p>\n<\/blockquote>\n

Per tot aix\u00f2, a Wine Trust tamb\u00e9 hem creat un Club de fidelitzaci\u00f3 dels establiments amb avantatges i elements de comunicaci\u00f3 que far\u00e0 que m\u00e9s consumidors els coneguin i gaudeixin de la seva oferta de vins i activitats<\/em>.<\/em><\/p>\n

Tota la informaci\u00f3 a www.winetrust.eu<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Wine Trust 04\/08\/2015Neix Wine Trust. Neix Wine Trust, un segell distintiu únic a tot l’estat que té com a objectiu principal promocionar i distingir establiments de restauració i hostaleria amb una excel·lent oferta i un servei de qualitat del vi.<\/p>\n","protected":false},"author":419,"featured_media":6526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[68,88,1256,3842],"class_list":["post-6529","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-bio","tag-eco","tag-vino","tag-wine-trust"],"yoast_head":"\nNeix Wine Trust - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2015\/08\/04\/nace-wine-trust\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neix Wine Trust\" \/>\n<meta property=\"og:description\" content=\"Wine Trust 04\/08\/2015Neix Wine Trust. 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