{"id":6610,"date":"2015-08-18T14:56:29","date_gmt":"2015-08-18T14:56:29","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2015\/08\/18\/aixi-es-fa-obrir-una-botiga-d-alimentacio-bio-per-pol-picazos\/"},"modified":"2025-06-23T18:12:48","modified_gmt":"2025-06-23T16:12:48","slug":"aixi-es-fa-obrir-una-botiga-d-alimentacio-bio-per-pol-picazos","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2015\/08\/18\/aixi-es-fa-obrir-una-botiga-d-alimentacio-bio-per-pol-picazos\/","title":{"rendered":"Aix\u00ed es fa: Obrir una botiga d’alimentaci\u00f3 bio. Per Pol Picazos"},"content":{"rendered":"

Abans d’obrir una botiga d’alimentaci\u00f3 bio cal tenir en compte moltes coses i aqu\u00ed en unes l\u00ednies nom\u00e9s us marcar\u00e9 unes pautes generals, per\u00f2 crec que els seg\u00fcents punts poden ser d’utilitat tant per a botigues noves com per les ja existents, i atenci\u00f3, tamb\u00e9 per les botigues en l\u00ednia, que en algunes ocasions necessiten fins i tot d’inversions superiors a les que necessita una botiga f\u00edsica:<\/p>\n

<\/p>\n

La botiga es munta per als consumidors<\/strong>. \u00c9s imprescindible saber qu\u00e8 necessita el consumidor avui i preveure que necessitar\u00e0 en el futur, i facilitar-l\u2019hi al m\u00e0xim la compra.<\/p>\n

La qualitat, varietat i atractiu en l’exposici\u00f3 del producte fresc i de temporada<\/strong> \u00e9s un dels factors clau d’\u00e8xit, ja que s\u00f3n ingredients imprescindibles en la majoria de plats de cuina saludable, principal motivaci\u00f3 de compra als nostres establiments.<\/p>\n

Amb tenir productes no n’hi ha prou, \u00e9s imprescindible saber oferir-los d’una forma atractiva<\/strong> perqu\u00e8 l’experi\u00e8ncia de compra sigui el m\u00e9s f\u00e0cil i satisfact\u00f2ria possible.<\/p>\n

Proposar promocions atractives<\/strong> i pensades sempre des del punt de vista i l’inter\u00e8s del consumidor. Si es promocionen productes poc coneguts \u00e9s aconsellable realitzar degustacions.<\/strong><\/p>\n

Finalment dir-vos que la formaci\u00f3 de l’equip que gestiona la botiga \u00e9s clau<\/strong> per diferenciar-nos d’altres punts de venda com poden ser les grans superf\u00edcies.<\/p>\n

Encara que segueix creixent el consum de productes ecol\u00f2gics, el seu pes en el sector de l’alimentaci\u00f3 segueix sent molt petit. Hem de seguir treballant en la seva promoci\u00f3 i divulgaci\u00f3. Confio molt en el nostre sector, ha pres l’\u00fanic cam\u00ed viable, el del respecte a les persones i al medi ambient, per\u00f2 aix\u00f2 no vol dir que puguem obrir un negoci bio sense coneixements ni recursos. \u00c9s indispensable preparar-se i professionalitzar-se.<\/p>\n

En aquest enlla\u00e7<\/strong><\/span><\/a>\u00a0trobareu informaci\u00f3 d’utilitat sobre certificaci\u00f3 i normativa aix\u00ed com documents i imatges que es poden utilitzar en la comunicaci\u00f3\u00a0.<\/p>\n

Autor:<\/strong>\u00a0Pol Picazos, Responsable de producte de Biocop productes biol\u00f2gics\u00a0\u00a0– www.biocop.es<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Abans d’obrir una botiga d’alimentació bio cal tenir en compte moltes coses i aquí en unes línies només us marcaré unes pautes generals, però crec que els següents punts poden ser d’utilitat tant per a botigues noves com per les ja existents, i atenció, també per les botigues en línia, que en algunes ocasions necessiten […]<\/p>\n","protected":false},"author":419,"featured_media":6607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164,7173],"tags":[7110,68,118,3864,2255],"class_list":["post-6610","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-professional","tag-alimentacion-ecologica-ca-2","tag-bio","tag-biocop","tag-pol-picazos","tag-tienda"],"yoast_head":"\nAix\u00ed es fa: Obrir una botiga d'alimentaci\u00f3 bio. 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