{"id":7036,"date":"2015-10-20T14:15:58","date_gmt":"2015-10-20T14:15:58","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2015\/10\/20\/20-anys-d-oatly\/"},"modified":"2017-03-30T11:26:05","modified_gmt":"2017-03-30T11:26:05","slug":"20-anys-d-oatly","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2015\/10\/20\/20-anys-d-oatly\/","title":{"rendered":"20 anys d’Oatly"},"content":{"rendered":"

Oatly 20\/10\/2015<\/a>
<\/strong><\/em>20 anys d’Oatly.<\/strong><\/p>\n

Aquest 2015 el fabricant de la beguda de civada sueca <\/strong>Oatly<\/strong><\/span><\/a> celebra els seus 20 anys d’exist\u00e8ncia. Encara avui el lema fundacional resplendeix en les parets de la seu de l’empresa: “Comenceu amb poc i en algun lloc”.<\/em><\/p>\n<\/p>\n

<\/p>\n

La idea motor de Oatly va ser formulada per impuls dels estudiants i els pioners que la van posar en marxa amb molt pocs mitjans en 1995, en una petita granja de proves. Avui Oatly \u00e9s una moderna companyia de mida mitjana, amb 80 empleats que ven els seus productes de civada a Su\u00e8cia ia Europa.<\/p>\n

El moment decisiu va ser quan al 1990 l’estudiant Rickard Oste investigava a la universitat de Lund una alternativa a la llet de vaca que estigu\u00e9s lliure de lactosa. Ja des de 1963 el professor investigador nuricional Dr. Arne Dahlqvist havia descobert per primera vegada la intoler\u00e0ncia a la lactosa. Es va convertir, finalment, en el supervisor de Rickard Oste i l’estudiant va accelerar aix\u00ed encara m\u00e9s la investigaci\u00f3 sobre la intoler\u00e0ncia a la lactosa. En la seva recerca d’una alternativa a la llet lliure de lactosa basant-plantes descobrir les qualitats especials de la civada. Per sobre de totes les seves qualitats fisiol\u00f2giques i aliment\u00e0ries, va ser el seu sabor suau el que va acabar de conv\u00e8ncer. Els seus projectes de recerca a la universitat de Lund van cristal\u00b7litzar, finalment, en el desenvolupament de la “llet de civada lliure de llet” i aix\u00ed va ser com va n\u00e9ixer la marca Oatly. I, conjuntament amb l’actual copropietari d’avui, Bengt Anker, van fundar la empresa. Es va comen\u00e7ar primer amb cinc treballadors i les primeres produccions es van dur a terme en una petita granja de prova en Lunnarp. Cap al 1995 van generar uns 100.000 litres, la quantitat de producci\u00f3 actual \u00e9s de 25 milions de litres.<\/p>\n

Oatly \u00e9s una empresa privada sueca independent amb seu a Malm\u00f6, amb una planta de producci\u00f3 a Landskrona. Els propietaris donen un valor especial al fet que es conservi aquesta independ\u00e8ncia i transpar\u00e8ncia. “No podem ser assumits per la ind\u00fastria a gran escala industrial. Aix\u00f2 mai passar\u00e0”, diu Bengt Anker, responsable de les vendes internacionals. “Sempre volem decidir nosaltres mateixos en quina direcci\u00f3 anem i com volem actuar. Estem conven\u00e7uts que nom\u00e9s aix\u00f2 pot garantir una qualitat \u00fanica de losproductos, relacions justes amb els prove\u00efdors i la satisfacci\u00f3 dels nostres clients. Oatly \u00e9s un pioner en el seu sector i precursor de l’alimentaci\u00f3 vegana i lliure de llet. Oatly va ser el primer fabricant mundial de begudes de civada i produeix des de la seva fundaci\u00f3 exclusivament productes de civada.<\/p>\n

Civada sueca de l’estiu – Per sort, amb betaglucans!<\/strong>
L’empresa t\u00e9 contractes a llarg termini i garanties de compra. amb els seus agricultors ecol\u00f2gics. Oatly utilitza la qualitat especial de la civada sueca d’estiu que creix aqu\u00ed molt b\u00e9. A causa d’un procediment de producci\u00f3 \u00fanic i patentat, l’anomenat betagluc\u00e0 es conserva. Afortunadament: es tracta de fibres importants per al metabolisme hum\u00e0 i per a la digesti\u00f3. Com a part d’una alimentaci\u00f3 i estil de vida saludables, poden ajudar a estabilitzar el nivell de sucre en la sang, aix\u00ed com els valors del colesterol. A m\u00e9s, la civada sueca d’estiu es beneficia d’un fenomen natural: gr\u00e0cies als les nits d’medioverano escandinaves en les que mai es fa fosc del tot creix naturalment de forma r\u00e0pida i forta.<\/p>\n

\n

“Com m\u00e9s al nord creix el cultiu, millor \u00e9s la qualitat de la civada Oatly”, diu l’enginyer agr\u00edcola Bengt Anker. A m\u00e9s, la civada cont\u00e9 importants \u00e0cids grassos insaturats i prote\u00efnes d’origen vegetal pur.<\/p>\n<\/blockquote>\n

Un gran comprom\u00eds respecte al canvi clim\u00e0tic
<\/strong>L’alimentaci\u00f3 basada en vegetals \u00e9s molt important per a Toni Petersson, CEO de Oatly, sobretot per raons de protecci\u00f3 del clima: “La ind\u00fastria aliment\u00e0ria \u00e9s responsable del 30 per cent de la pol\u00b7luci\u00f3 clim\u00e0tica. La pol\u00edtica no canvia aix\u00f2, nom\u00e9s les empreses i els consumidors s\u00f3n capa\u00e7os de fer-ho. Aix\u00ed que hem de canviar urgentment en aquest moment “, diu Petersson. “No actuem prou”, diu conven\u00e7ut. “El major i m\u00e9s r\u00e0pid impacte per canviar les coses \u00e9s passar de la carn als aliments d’origen vegetal. Hi ha canvis molt grans en relaci\u00f3 amb el clima actualment. No hi ha res m\u00e9s important que el clima. Independentment de quin objecte es pren. La q\u00fcesti\u00f3 no \u00e9s com, sin\u00f3 si podem viure en aquest planeta o no “, subratlla Petersson.<\/p>\n

A m\u00e9s, \u00e9s especialment important per Oatly reduir la contaminaci\u00f3 ambiental abans que s’origini. “Hem d’evitar en lloc de compensar”, diu Petersson. “No creiem que la plantaci\u00f3 d’arbres sigui el cam\u00ed correcte. Nom\u00e9s serveix per a la” indemnitzaci\u00f3 “de danys i perjudicis ia soferts. Volem evitar-des del principi. La q\u00fcesti\u00f3 important \u00e9s com la gent realment actua en les seves empreses”.<\/p>\n

Per aquestes raons Oatly tamb\u00e9 d\u00f3na suport al f\u00f2rum EAT a Estocolm com a patrocinador principal. Aquest f\u00f2rum anual internacional d’Estocolm Aliments t\u00e9 com a objectiu una alimentaci\u00f3 de llarg recorregut per a la poblaci\u00f3 mundial i vol formular mesures de protecci\u00f3 del clima. Oatly coopera aqu\u00ed activament en grups de treball i desenvolupa normes pr\u00f2pies per a la preservaci\u00f3 del clima.<\/p>\n

Distribu\u00eft per Biocop – www.biocop.es<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Oatly 20\/10\/201520 anys d’Oatly. Aquest 2015 el fabricant de la beguda de civada sueca Oatly celebra els seus 20 anys d’existència. Encara avui el lema fundacional resplendeix en les parets de la seu de l’empresa: “Comenceu amb poc i en algun lloc”.<\/p>\n","protected":false},"author":419,"featured_media":7034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[68,88,3038,2465],"class_list":["post-7036","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-bio","tag-eco","tag-oatly","tag-organic"],"yoast_head":"\n20 anys d'Oatly - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2015\/10\/20\/20-anos-de-oatly\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 anys d'Oatly\" \/>\n<meta property=\"og:description\" content=\"Oatly 20\/10\/201520 anys d’Oatly. 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