{"id":7422,"date":"2015-12-16T22:33:42","date_gmt":"2015-12-16T22:33:42","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2015\/12\/16\/bioconsum-la-unio-fa-la-forca-nutrients-per-al-teu-negoci\/"},"modified":"2025-06-16T09:09:09","modified_gmt":"2025-06-16T07:09:09","slug":"bioconsum-la-unio-fa-la-forca-nutrients-per-al-teu-negoci","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2015\/12\/16\/bioconsum-la-unio-fa-la-forca-nutrients-per-al-teu-negoci\/","title":{"rendered":"Bioconsum. “La uni\u00f3 fa la for\u00e7a” Nutrients per al teu negoci"},"content":{"rendered":"

Mar\u00eda Colomer<\/strong> (1967, Badalona) especialista en naturopatia, herboristeria i acupuntura, cofundadora i administradora, des de l’any 1998, de\u00a0Bioconsum<\/strong><\/a>, grup de m\u00e9s de 50 botigues dedicades a la herbodiet\u00e8tica \u00a0i a l’alimentaci\u00f3 ecol\u00f2gica, que formen un col\u00b7lectiu consensuat entre associats i la central de compres, amb l\u2019inter\u00e8s de fomentar la nutrici\u00f3 i el benestar a trav\u00e9s de l’alimentaci\u00f3 ecol\u00f2gica, la fitoter\u00e0pia i les ter\u00e0pies naturals.<\/p>\n

<\/p>\n

Bio Eco Actual<\/strong><\/span>
\nCom va sorgir la idea de crear una central de compres i perqu\u00e8<\/strong>?<\/strong><\/p>\n

Mar\u00eda Colomer
\n<\/strong><\/span>L\u2019any 1998 un grup de botiguers associats al Gremi d\u2019herbolaris i alimentaci\u00f3 ecol\u00f2gica vam constituir Bioconsum. En aquells moments la principal motivaci\u00f3 fou la de millorar les condicions de les nostres compres sumant el volum de diferents botigues.<\/p>\n

Avui Bioconsum va molt m\u00e9s enll\u00e0 de les condicions en les compres. L\u2019objectiu \u00e9s millorar els negocis individuals de cada un de nosaltres per poder donar el millor servei possible als nostres clients i per ser m\u00e9s competitius. \u00c9s molt m\u00e9s important poder compartir serveis (inform\u00e0tica, formaci\u00f3, indicadors de gesti\u00f3, comunicaci\u00f3 i marketing, etc.) de cara a oferir all\u00f2 que el nostre client necessita. Formar part d\u2019un grup et permet respondre millor als reptes del futur gr\u00e0cies a que podem compartir visions, experi\u00e8ncies i valors. A Bionconsum en diem \u201ccompartim per competir\u201d.<\/p>\n

Bio Eco Actual
\n<\/strong><\/span>En qu\u00e8 es diferencia una botiga de Bioconsum a la d’una franqu\u00edcia?<\/strong><\/p>\n

Mar\u00eda Colomer<\/strong><\/span><\/p>\n

No t\u00e9 res a veure. A Bioconsum es funciona per voluntarietat i per convenciment de cada un dels seus membres. Cada botiga decideix quins serveis utilitza, quin \u00e9s el seu assortiment, quines s\u00f3n les accions comercials que fa i cada botiga funciona amb la seva pr\u00f2pia identitat. Volem aprofitar tot all\u00f2 que ens uneix per millorar les nostres botigues, per\u00f2 ho volem fer mantenint la riquesa de la nostra diversitat.<\/p>\n

El que s\u00ed que \u00e9s similar a una franqu\u00edcia \u00e9s que ens hem dotat d\u2019una estructura central que assumeix funcions i tasques que una botiga molts cops no pot fer sola. Es tracta d\u2019una estructura compartida, pel que els costos s\u00f3n molt menors.<\/p>\n

Bio Eco Actual
\n<\/strong><\/span>Explica’ns que representen per al consumidor les marques pr\u00f2pies de Bioconsum: Rel i Nadiu.<\/strong><\/p>\n

Mar\u00eda Colomer
\n<\/strong><\/span>Fa dos anys que vam comen\u00e7ar a treballar amb les nostres dues marques pr\u00f2pies. Rel <\/strong>\u00e9s una marca de productes ecol\u00f2gics i fins avui tots els productes han sigut d\u2019alimentaci\u00f3 per\u00f2 ara tamb\u00e9 tenim complements alimentaris bio. Nadiu<\/strong>, \u00e9s una marca de complements alimentaris no bio.<\/p>\n

S\u00f3n la nostra selecci\u00f3 de productes. Seleccionem aquests productes per poder oferir la millor relaci\u00f3 qualitat preu ja que volem apropar els productes bio i de salut natural al m\u00e0xim nombre de persones. Tamb\u00e9 \u00e9s important per a nosaltres oferir un marge just a les persones que intervenen en l\u2019elaboraci\u00f3 dels nostres productes. Les relacions amb els nostres col\u00b7laboradors \u00e9s b\u00e0sica i es fonamenta en la confian\u00e7a ja que s\u00f3n la garantia de la qualitat dels productes.<\/p>\n

L\u2019objectiu que tenim amb Rel \u00e9s que vagi molt m\u00e9s enll\u00e0 dels productes i que sigui un vehicle de trasp\u00e0s de coneixement de la salut.<\/p><\/blockquote>\n

Aquest \u00e9s realment el nostre objectiu. Creiem que els nutrients ecol\u00f2gics s\u00f3n la principal font de salut i amb Rel volem ser molt did\u00e0ctics. Per aix\u00f2 hem creat la web www.rel.bio on es pot trobar molta informaci\u00f3 sobre els aliments i moltes receptes i per aix\u00f2 distribu\u00efm a les botigues una col\u00b7lecci\u00f3 de postals Rel per als diferents aliments b\u00e0sics, entre d\u2019altres accions.<\/p>\n

Per a nosaltres \u00e9s molt important poder oferir, sempre que sigui possible, \u00a0productes de proximitat. Per aquest motiu els productes locals seran cada vegada m\u00e9s presents en el nostre cat\u00e0leg de productes.<\/p>\n

Bio Eco Actual<\/strong><\/span>
\nPots explicar-nos qu\u00e8 \u00e9s el projecte de botigues MOLSA<\/strong>?<\/strong><\/p>\n

Mar\u00eda Colomer
\n<\/strong><\/span>Molsa<\/strong> \u00e9s la marca que hem creat col\u00b7lectivament per a que es converteixi en l\u2019ensenya de totes aquelles botigues associades a Bioconsum que ho vulguin. Es tracta d\u2019un pas m\u00e9s en el projecte de compartir entre les botigues. Aquest projecte ens permetr\u00e0 millorar la notorietat, la comunicaci\u00f3 i els serveis als nostres clients.<\/p>\n

A Molsa volem ser el \u201crebost de salut\u201d pels nostres clients. Per a nosaltres la salut es fonamenta en l\u2019alimentaci\u00f3 ecol\u00f2gica, amb la fruita i verdura com a pal de paller, i en la salut natural per a complementar-la. La cura de la salut necessita de bons professionals i de molts coneixements.<\/p>\n","protected":false},"excerpt":{"rendered":"

María Colomer (1967, Badalona) especialista en naturopatia, herboristeria i acupuntura, cofundadora i administradora, des de l’any 1998, de Bioconsum, grup de més de 50 botigues dedicades a la herbodietètica  i a l’alimentació ecològica, que formen un col·lectiu consensuat entre associats i la central de compres, amb l’interès de fomentar la nutrició i el benestar a través […]<\/p>\n","protected":false},"author":419,"featured_media":113345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[],"class_list":["post-7422","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat"],"yoast_head":"\nBioconsum. 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