{"id":7844,"date":"2016-01-27T15:50:41","date_gmt":"2016-01-27T15:50:41","guid":{"rendered":"https:\/\/www.bioecoactual.com\/2016\/01\/27\/entrevista-a-danila-brunner-directora-de-biofach-vivaness-cat\/"},"modified":"2018-02-02T12:19:49","modified_gmt":"2018-02-02T10:19:49","slug":"entrevista-a-danila-brunner-directora-de-biofach-vivaness-cat","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2016\/01\/27\/entrevista-a-danila-brunner-directora-de-biofach-vivaness-cat\/","title":{"rendered":"Entrevista a Danila Brunner, Directora de BioFach Vivaness"},"content":{"rendered":"

Danila Brunner<\/strong>. <\/strong>Directora de BIOFACH<\/a><\/strong>, Fira l\u00edder mundial d’Aliments Ecol\u00f2gics, amb convocat\u00f2ries en sis llocs clau del m\u00f3n: Nuremberg, Alemanya; Baltimore, EUA; Shanghai, Xina; Sao Paulo, Brasil; Kochi, \u00cdndia i T\u00f2quio, Jap\u00f3 i VIVANESS<\/a><\/strong>, Sal\u00f3 Internacional de Cosm\u00e8tica Natural, que celebra aquest any el seu des\u00e8 aniversari. La senyora Brunner ha acumulat una gran experi\u00e8ncia en gesti\u00f3 de grans cert\u00e0mens internacionals al llarg de m\u00e9s de vint anys, els darrers deu a c\u00e0rrec de ProWein, fira l\u00edder de vins a la instituci\u00f3 firal D\u00fcssseldorf Messe.<\/p>\n

<\/p>\n

Bio Eco Actual<\/span>
Pot explicar als consumidors espanyols per qu\u00e8 \u00e9s BioFach \/ Vivaness tan important per al sector ecol\u00f2gic?
<\/strong><\/p>\n

Ms. Danila Brunner
<\/span><\/strong>BIOFACH i VIVANESS reflecteixen tota la diversitat del mercat internacional d’aliments ecol\u00f2gics i de cosm\u00e8tics naturals. Les dues fires s\u00f3n salons exclusivament monogr\u00e0fics i el punt culminant del calendari firal de tots els professionals i apassionats amants del sector ecol\u00f2gic. BIOFACH i VIVANESS exerceixen, d’una banda, el paper de plataformes comercials i de negocis i, d’altra banda, constitueixen el punt de trobada anual dels seus sectors. Aix\u00ed mateix s\u00f3n, juntament amb el Congr\u00e9s, un f\u00f2rum s\u00f2lid de coneixement des del qual s’impulsen els assumptes mundials. Igualment tenen una rellev\u00e0ncia social i pol\u00edtica i ho fan en un escenari internacional! I tot aix\u00f2 repercuteix finalment tamb\u00e9 en els consumidors, tamb\u00e9 a Espanya, i es pot veure a la secci\u00f3 de productes ecol\u00f2gics dels supermercats i en les cistelles de la compra.<\/p>\n

At\u00e8s que \u00e9s una fira per a professionals, quins beneficis aporta als productors espanyols participar a la fira?<\/strong><\/p>\n

BIOFACH i VIVANESS, aix\u00ed com les seves filials internacionals, reuneixen l’oferta i la demanda mundials en el sector ecol\u00f2gic, el que resulta benefici\u00f3s per als mercats que exporten molt com \u00e9s el cas de l’espanyol. Els productors de la Pen\u00ednsula Ib\u00e8rica troben en el duo firal a importadors, majoristes i compradors del comer\u00e7 internacional, tant de productes b\u00e0sics com de productes elaborats a l’assolellada Espanya. Els agents del mercat i els responsables de la presa de decisions del sector dissenyen des de BIOFACH i VIVANESS el futur del sector ecol\u00f2gic, discuteixen les condicions marc i els desenvolupaments pol\u00edtics i marquen importants pautes. Els productors espanyols poden contribuir en aquest disseny i beneficiar-se dels resultats. I no cal oblidar que en la creaci\u00f3 de xarxes i l’intercanvi amb els expositors i visitants de tot el m\u00f3n rau un dels molts valors afegits de BIOFACH i VIVANESS. Convido als representants espanyols del sector a experimentar-ho ells mateixos el proper mes de febrer a Nuremberg, i m’encantaria saludar-los personalment all\u00e0!<\/p>\n

Espanya \u00e9s terra de grans vins i olis d’oliva ecol\u00f2gics d’alta qualitat a preus molt competitius. Est\u00e0 la seva pres\u00e8ncia a BioFach d’acord amb aquesta realitat?<\/strong><\/p>\n

S\u00ed, i tant !, Espanya conven\u00e7 els visitants professionals del duo firal de BIOFACH i VIVANESS cada any amb una forta pres\u00e8ncia. A la cita de 2015, va tornar a ocupar el cinqu\u00e8 lloc del r\u00e0nquing internacional amb 120 expositors. I tamb\u00e9 en la xifra de visitants sol trobar-se Espanya des de sempre entre els deu principals! Per\u00f2 no nom\u00e9s impressiona la quantitat; els productes procedents de la Pen\u00ednsula Ib\u00e8rica s\u00f3n el delit dels professionals del sector ecol\u00f2gic de BIOFACH per la seva qualitat i sabor! Amb els nostres mons d’experi\u00e8ncies dedicats a l’oli d’oliva i al vi, oferim als productors espanyols una possibilitat \u00f2ptima de presentar a la compet\u00e8ncia els seus productes d’alta qualitat i conv\u00e8ncer encara a m\u00e9s compradors i amants dels plaers ecol\u00f2gics.<\/p>\n

Quins s\u00f3n els temes que preocupen al sector dels aliments ecol\u00f2gics? Sobre qu\u00e8 es parlar\u00e0 al Congr\u00e9s Organic 3.0 en les activitats de BioFach d’aquesta edici\u00f3?<\/strong><\/p>\n

El moviment ecol\u00f2gic s’ocupa molt especialment de la discrep\u00e0ncia entre el creixement i el llarg cam\u00ed cap al canvi en l’alimentaci\u00f3. Es planteja la q\u00fcesti\u00f3 de amb quin paper i objectiu podr\u00e0 contribuir de forma contundent a solucionar els desafiaments globals de la sostenibilitat. Sota el t\u00edtol “Organic 3.0: foment de l’agricultura ecol\u00f2gica” es discuteix actualment en el sector sobre l’estat actual en el marc del proper Congr\u00e9s de BIOFACH i, despr\u00e9s de les conegudes condicions marc, enfoca ara l’actuaci\u00f3 per promoure els productes ecol\u00f2gics. Dissenyem el tema principal del congr\u00e9s juntament amb els nostres socis, la patrocinadora internacional de BIOFACH, IFOAM – Organics International, aix\u00ed com la patrocinadora nacional, l’Associaci\u00f3 de la Ind\u00fastria Alemanya d’Aliments Ecol\u00f2gics (B\u00d6LW). Les confer\u00e8ncies inspiradores i temes principals que s’integraran al Congr\u00e9s de 2016 el poden veure els interessats amb tot detall a la p\u00e0gina principal de BIOFACH a www.biofach.de\/programme.<\/p>\n

Quin paper tenen avui els productes vegans en el context dels aliments ecol\u00f2gics?<\/strong><\/p>\n

Per BIOFACH, veg\u00e0 sempre \u00e9s veg\u00e0 ecol\u00f2gic; com sal\u00f3 l\u00edder mundial d’aliments ecol\u00f2gics, nom\u00e9s ens ocupem d’aquest \u00e0mbit. En general, aquests dos termes “veg\u00e0” i “ecol\u00f2gic” estan estretament relacionats. Darrere de tots dos conceptes es troba, entre altres coses, el desig d’apostar per formes industrials i productives m\u00e9s ecol\u00f2giques i respectuoses amb el medi ambient. La tend\u00e8ncia actual cap a un estil de dieta vegana es plasma en l’\u00faltim m\u00f3n d’experi\u00e8ncies de BIOFACH: el m\u00f3n d’experi\u00e8ncies VEG\u00c0, que va celebrar la seva estrena en la passada edici\u00f3 de 2015. Igual que en els mons d’experi\u00e8ncies de l\u2019 OLI D’OLIVA i del VI, els visitants professionals troben all\u00e0 m\u00e9s que una exposici\u00f3 de productes. A l’\u00e0rea es cuina, tasta i discuteix professionalment. El soci del m\u00f3n d’experi\u00e8ncies VEG\u00c0 \u00e9s l’Associaci\u00f3 de Vegetarians d’Alemanya (VEBU). A m\u00e9s, participen en el programa altres organitzacions internacionals com la Vegan Society.<\/p>\n

Com veu el futur del consum de productes ecol\u00f2gics a Espanya, en vista de la gran producci\u00f3 per\u00f2 el baix consum?<\/strong><\/p>\n

Sens dubte, aquesta pregunta la podrien respondre els experts espanyols del mercat. Com a directora de BIOFACH i VIVANESS considero que un fort mercat d’oferta proporciona una bona base per a un desenvolupament positiu tamb\u00e9 en el futur a escala internacional. Per\u00f2, per descomptat, un inter\u00e8s creixent dels consumidors pels productes ecol\u00f2gics, aix\u00ed com una creixent demanda en el mercat interior serien un motiu m\u00e9s per impulsar el mercat espanyol. M’agradaria convidar els actors espanyols del sector ecol\u00f2gic a seguir treballant en aquest objectiu, fer-se una idea general de la diversitat i el potencial dels productes ecol\u00f2gics a BIOFACH i endur-se tots aquests coneixements de nou a Espanya per conv\u00e8ncer  a m\u00e9s persones de les bondats dels productes ecol\u00f2gics!<\/p>\n","protected":false},"excerpt":{"rendered":"

Danila Brunner. Directora de BIOFACH, Fira líder mundial d’Aliments Ecològics, amb convocatòries en sis llocs clau del món: Nuremberg, Alemanya; Baltimore, EUA; Shanghai, Xina; Sao Paulo, Brasil; Kochi, Índia i Tòquio, Japó i VIVANESS, Saló Internacional de Cosmètica Natural, que celebra aquest any el seu desè aniversari. La senyora Brunner ha acumulat una gran experiència en […]<\/p>\n","protected":false},"author":419,"featured_media":7842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7164],"tags":[68,2465,1385],"class_list":["post-7844","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","tag-bio","tag-organic","tag-vivaness"],"yoast_head":"\nEntrevista a Danila Brunner, Directora de BioFach Vivaness - Bio Eco Actual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioecoactual.com\/2016\/01\/27\/entrevista-a-danila-brunner-directora-de-biofach-vivaness\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Danila Brunner, Directora de BioFach Vivaness\" \/>\n<meta property=\"og:description\" content=\"Danila Brunner. Directora de BIOFACH, Fira líder mundial d’Aliments Ecològics, amb convocatòries en sis llocs clau del món: Nuremberg, Alemanya; Baltimore, EUA; Shanghai, Xina; Sao Paulo, Brasil; Kochi, Índia i Tòquio, Japó i VIVANESS, Saló Internacional de Cosmètica Natural, que celebra aquest any el seu desè aniversari. 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