{"id":83573,"date":"2023-10-17T08:07:25","date_gmt":"2023-10-17T06:07:25","guid":{"rendered":"https:\/\/www.bioecoactual.com\/?p=83573"},"modified":"2023-10-17T09:20:23","modified_gmt":"2023-10-17T07:20:23","slug":"marlene-bio-te-nova-imatge","status":"publish","type":"post","link":"https:\/\/www.bioecoactual.com\/ca\/2023\/10\/17\/marlene-bio-te-nova-imatge\/","title":{"rendered":"Marlene\u00ae Bio, la poma biol\u00f2gica filla dels Alps, t\u00e9 nova imatge"},"content":{"rendered":"<p><strong>VOG<\/strong> t\u00e9 la poma biol\u00f2gica adequada per a cada necessitat, durant tot l&#8217;any. El consorci del Tirol del Sud, un dels principals productors de pomes d&#8217;Europa, aposta decididament per invertir en el segment bio amb una nova identitat de marca per al seu pal de paller: <strong>Marlene<sup>\u00ae<\/sup><\/strong>, la Filla dels Alps.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-83563 aligncenter\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/marlene-bio.jpg\" alt=\"\" width=\"1920\" height=\"1279\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/marlene-bio.jpg 1920w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/marlene-bio-768x512.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/marlene-bio-1536x1023.jpg 1536w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/marlene-bio-696x464.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/marlene-bio-1068x711.jpg 1068w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/marlene-bio-630x420.jpg 630w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Bio Marlene<sup>\u00ae<\/sup> \u00e9s des d&#8217;ara <strong>Marlene<sup>\u00ae<\/sup> Bio<\/strong>: la marca es converteix en un element distintiu i impulsor en el punt de venda, amb el color blau de la marca acompanyat del verd i el beix que evoquen la naturalitat del producte. Els visuals i els elements d&#8217;embalatge tamb\u00e9 posen l&#8217;accent en els m\u00e8todes de cultiu biol\u00f2gic. Al costat de la muntanya, el pare de Marlene<sup>\u00ae<\/sup>, i la llum del sol, la mare, tenen tamb\u00e9 un gran protagonisme els insectes \u00fatils: els amics de la poma que fan possible aquest tipus d&#8217;agricultura. Abelles, lib\u00e8l\u00b7lules i papallones ocupen un lloc destacat en els visuals per a subratllar el seu paper en la pol\u00b7linitzaci\u00f3 i protecci\u00f3 de les pomeres. En el logotip, l'&#8221;O&#8221; de la paraula &#8220;bio&#8221; forma una poma, per a recordar-nos el mestratge i dedicaci\u00f3 dels qui la produeixen.<\/p>\n<p>&#8220;Gr\u00e0cies als seus 300 socis que han cregut en el cultiu biol\u00f2gic de pomes, VOG pot oferir la poma adequada per a cada necessitat, els 12 mesos de l&#8217;any&#8221;, afirma <strong>Hannes Tauber<\/strong>, Director de M\u00e0rqueting de <strong>VOG<\/strong>. &#8220;En concentrar-nos durant aquesta fase en Marlene<sup>\u00ae<\/sup>, una marca que ja \u00e9s coneguda i benvolguda a Europa i a tot el m\u00f3n com a s\u00edmbol d&#8217;origen i sabor, pretenem impulsar el consum de pomes biol\u00f2giques. L&#8217;objectiu \u00e9s ajudar els consumidors a triar productes de qualitat afins al seu estil de vida i adaptats a les seves necessitats&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-83569 aligncenter\" src=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/vog.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/vog.jpg 1920w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/vog-768x512.jpg 768w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/vog-1536x1024.jpg 1536w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/vog-696x464.jpg 696w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/vog-1068x712.jpg 1068w, https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/10\/vog-630x420.jpg 630w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>De fet, Marlene<sup>\u00ae<\/sup> Bio t\u00e9 com a fortalesa el seu assortiment, que inclou algunes de les varietats de poma m\u00e9s populars entre els consumidors, com a <strong>Gala, Golden Delicious, Red Delicious, Fuji, Granny Smith, Topaz, Pinova i GoldRush<sup>\u00ae<\/sup><\/strong>. Una \u00e0mplia oferta que converteix a VOG en el soci ideal per a ajudar a gestionar la categoria de pomes en els departaments de fruites i verdures biol\u00f2giques.<\/p>\n<p>&#8220;La producci\u00f3 bio del Consorci \u00e9s de 30.000 tones de pomes a l&#8217;any per a un assortiment capa\u00e7 de satisfer a diferents targets&#8221;, afegeix <strong>Werner Castiglioni<\/strong>, Responsable de Vendes de la producci\u00f3 bio de <strong>VOG<\/strong>. &#8220;A m\u00e9s de <strong>Marlene<sup>\u00ae<\/sup> Bio<\/strong>, la gamma inclou <strong>Bios\u00fcdtirol, Pink Lady<sup>\u00ae<\/sup> Bio, Kanzi<sup>\u00ae<\/sup> Bio, Evelina Bio<sup>\u00ae<\/sup><\/strong> i <strong>envy\u2122 Bio<\/strong>, aix\u00ed com les \u00faltimes novetats <strong>Giga<sup>\u00ae<\/sup> Bio, RedPop<sup>\u00ae<\/sup> Bio<\/strong> i <strong>Cosmic Crisp<sup>\u00ae<\/sup> Bio<\/strong>. Finalment, la gamma del Consorci inclou marques i varietats bio especialment consolidades, com <strong>Natyra<sup>\u00ae<\/sup>, Topaz, Pilot, GoldRush<sup>\u00ae <\/sup><\/strong>i<strong> Bonita<\/strong>&#8220;.<\/p>\n<ul>\n<li><strong>Descobreix m\u00e9s a <a href=\"https:\/\/www.marlene.it\/es\/surtido\/bio-marlene.html\" target=\"_blank\" rel=\"noopener\">www.marlene.it\/es\/<\/a><\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.bioecoactual.com\/ca\/subscripcio\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Subscriu-te<\/strong><\/a><strong> a la Newsletter i rep cada mes Bio Eco Actual gratis al teu correu<\/strong><\/p>\n<p><strong><em>Bio Eco Actual<\/em><\/strong>, <em>el teu mensual 100% ecol\u00f2gic<\/em><strong><br \/>\nLlegir <\/strong><a href=\"https:\/\/www.bioecoactual.com\/wp-content\/uploads\/2023\/09\/BioEcoActual_Catala_Octubre_2023.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bio Eco Actual Octubre 2023<\/strong><\/a><\/p>\n<p><iframe style=\"border: none; width: 100%; height: 520px;\" src=\"\/\/e.issuu.com\/embed.html?d=bioecoactual_catala_octubre_2023&amp;hideIssuuLogo=true&amp;showOtherPublicationsAsSuggestions=true&amp;u=bioecoactual\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VOG t&eacute; la poma biol&ograve;gica adequada per a cada necessitat, durant tot l&rsquo;any. El consorci del Tirol del Sud, un dels principals productors de pomes d&rsquo;Europa, aposta decididament per invertir en el segment bio amb una nova identitat de marca per al seu pal de paller: Marlene&reg;, la Filla dels Alps.<\/p>\n","protected":false},"author":419,"featured_media":83564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5224],"tags":[],"class_list":["post-83573","post","type-post","status-publish","format-standard","has-post-thumbnail","category-el-nou-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marlene\u00ae Bio, la poma biol\u00f2gica filla dels Alps, t\u00e9 nova imatge - Bio Eco Actual<\/title>\n<meta name=\"description\" content=\"VOG t\u00e9 la poma biol\u00f2gica adequada per a cada necessitat, durant tot l&#039;any. 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